I don't see any point in switching to a 4:3 format. I use it on my Smartphone but there's nothing special about it.
And what is special about the 3:2?
Invented by Leica, when they doubled the size of the standard movie frame, which had a 4:3. Went from 24x18 mm to 36 x 24 mm.
QWERTY.
The original Nikon 35mm rangefinder cameras were 32x24mm (4:3) format. Film processors couldn't cope,
Film processors were fine. The film's a continuous strip. it isn't processed a frame at a time. The only problem was slide mounts. In fact, the whole story was a flimsy excuse for a non-tariff import barrier.
I wasn't born until well after 1947 so I can't comment on how automated enprint machines were then. At the very least, Nikon format would have required a separate line for printing at 6 sprocket holes per frame rather than 4 or 8 and trimming the negatives to lengths consistent with the print envelope size.
We were talking about film processing, not printing. There were many camera sold for which there was not an automatic printing process available. Especially on a camera in the market sector that the Nikon was in, many users would not be using enprinting machines in any case,
My father's and grandfather's generations used colour slide film until well into the 1970s anyway. So it wasn't that flimsy an excuse.
It's a pretty flimsy excuse for banning its export to the US, which is what happened. Generally if a product has a feature which the market doesn't like, it's left to the market to cast its verdict. The reason specifically given was Kodachrome slide mounts, yet Kodak was very happy to return Kodachrome uncut and unmounted. It's was the service that half-frame users became familiar with.
Simply, it was nothing to do with whether or not film processors could or couldn't cope. There were 35mm film cameras using 24x36, 24x24 and 24x18 and film processors coped with them. It was to do with putting obstacles in the way of Japanese camera exports. The 24x32mm format was also being used by Minolta, Topcon and Olympus, so banning it had the effect of stoping exports from a number of companies. As it happened, they were all very adaptable and moved to 24x36 fast enough to make the ban moot.