Sergey Borachev
Veteran Member
OK, we heard again and again how the E-PL9 is targeting women in particular regions, and they are not exactly enthusiasts. Lets look at some facts:

Fuji A5 +15-45mm kit -------Olympus E-PL9 + 14-42mm kit ------Olympus E-PL9+12-32mm
----- -----------------£549 ---------------------------------- £649 ----------------------------------- £895----
------- ---------424g----------------------------------- 493g ----------------------------------- 450g ---
The cameras have identical sizes (Fuji is 1mm thicker), but lighter. As for fashion or beauty, check for yourself. The colours of the camera skins are subjective; so are their JPEG colours (both are very good).


As for differences in phototaking capabilities, there are a couple of clear advantages for the EPL9:
The E-PL9 has 4K/30p but just FHD/30p. The A5 only has 4k/15p, but it has FHD/60p.
The E-PL9 has IBIS. The A5 does not have IBIS, but its kit lens has OIS.
My guess is that the typical woman buyer won't care too much about 4K or spending more for those 4K requirements (SD card, processing or editing power, software, time and effort for downsizing to HD, file transfer times..) I also think most such buyers will just use the kit OIS lens, which makes IBIS not really such an advantage. Other minor advantages like a slightly faster flash sync speed or slightly higher fps would be of even less significance to such buyers.
In all other areas, controls, performance, IQ and features that are significant, the Fuji is better or much better, e.g. PDAF+CDAF, 24MP, APSC sensor, dials, ...
I therefore think that, even for the target female buyers, the E-PL9 would be a tough sell, unless we can assume they are ready to spend big to get the E-PL9 + 12-32mm lens, but then wouldn't something like a RX100 III or V, with an EVF be even better?

Fuji A5 +15-45mm kit -------Olympus E-PL9 + 14-42mm kit ------Olympus E-PL9+12-32mm
----- -----------------£549 ---------------------------------- £649 ----------------------------------- £895----
------- ---------424g----------------------------------- 493g ----------------------------------- 450g ---
The cameras have identical sizes (Fuji is 1mm thicker), but lighter. As for fashion or beauty, check for yourself. The colours of the camera skins are subjective; so are their JPEG colours (both are very good).


As for differences in phototaking capabilities, there are a couple of clear advantages for the EPL9:
The E-PL9 has 4K/30p but just FHD/30p. The A5 only has 4k/15p, but it has FHD/60p.
The E-PL9 has IBIS. The A5 does not have IBIS, but its kit lens has OIS.
My guess is that the typical woman buyer won't care too much about 4K or spending more for those 4K requirements (SD card, processing or editing power, software, time and effort for downsizing to HD, file transfer times..) I also think most such buyers will just use the kit OIS lens, which makes IBIS not really such an advantage. Other minor advantages like a slightly faster flash sync speed or slightly higher fps would be of even less significance to such buyers.
In all other areas, controls, performance, IQ and features that are significant, the Fuji is better or much better, e.g. PDAF+CDAF, 24MP, APSC sensor, dials, ...
I therefore think that, even for the target female buyers, the E-PL9 would be a tough sell, unless we can assume they are ready to spend big to get the E-PL9 + 12-32mm lens, but then wouldn't something like a RX100 III or V, with an EVF be even better?
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