A plane crash leaves the mirrorless flagships overexposed to the dynamic range of elements. Will Canon, Nikon & Sony come to their sensors and group together to weather the aberrations ahead, or will they cannibalize one another? Watch this week's episode with Chris and Jordan to find out!
How can anyone be civil when you make a silly video like this good grief. Just point out the facts of each manufacturer product’s it will say all that’s needed!
It is wonderful to see most comments from DPReview readers/viewers SHARING LAUGHTER TOGETHER from a crazy, hilarious and brilliant DPReview TV production!!! And almost NO brand tribalism in the comments!!! Thank you to Chris, Jordan, Evelyn, Alex, and Erin for taking us back to the reason most of us started with photography - Fun!
The woman voicing the final words in the video (by the Apple iPhone) had the perfect voice inflection in her answer to the Android's question - "You'd never do that to me, right?"
See Joseph Schumpeter and his theory of creative destruction in a dynamic economy.
"Schumpeter argues in "Capitalism, Socialism, and Democracy" that capitalism is never stationary and always evolving, with new markets and new products entering the sphere. He is perhaps most known for coining the phrase “creative destruction," which describes the process that sees new innovations replacing existing ones that are rendered obsolete over time."
Smartphones are getting very good, and are the camera you always have with you. The problems with smartphones are no Interchangeable batteries or micro SD cards. (You can get stopped dead in your tracks during heavy shooting) —or telephotos. The ergonomics are awkward, and so is attaching a tripod when appropriate. If any of the camera companies realized the why the smartphones are eating them alive, they would make a dedicated flat pocketable camera with the missing features or at least make an attempt to get back to Leica basics; that is the camera you don’t mind carrying. There’s a patent for a super-flat multi nano (999 micron) which could make that telephoto in a phone size camera. The makers of iPhone cameras in Taiwan approached me at IPO (my broker) but deferred to Sony and suggested that I produce it. myself Maybe Elon Musk has the wherewithal to do that. There’s very little interest from those camera companies. It’s at info@ nanolighttechnologies.com.
Creative destruction is only an option for the RICH, who are lucky enough to survive the destruction. The survivor creates a monopoly, which is the antithesis of the competitive and capitalist concept.
All camera companies have eliminated the lower priced cameras from their lineups. There is no incentive for most people to try their new technologies at the current prices, even if they would be interested in owning a decent dedicated camera.
So basically manufacturers only sell to a part of the already established customers, old enthusiasts and pros. This definitely means they will cannibalize each other sooner rather than later. The customer base shrinks, prices go even higher, customer base shrinks even more, the entire segment may vanish if they don't wake up soon enough.
Wake up, and do what exactly? You know how many times I've talked to someone who got a $500 DSLR w/kit lens one Christmas and never learned to use it? Their smartphones provide everything they want, even though they could do better in some ways with a dedicated kit. People think nothing of dropping $1,000 for a phone with a "really great" camera, but would never spend that much to get what is now an entry-level modern camera.
I don't like it, either. But I don't see how manufacturers can survive such a "crash" without attending first and foremost to those, however few, willing to spend some actual money on their products.
smartphones can basically do it all now, its what adds to the defeat of dedicated cameras. Theses camera makers have a history of poor UI, app development, and hubris. Its those things that will be their downfall, unless they can wake up and start to innovate on the software end as opposed to playing the same ol up the hardware by a tweak game to justify the purchase of today's model over last year.
People will always be prepared to spend money to stand out from the crowd - maybe numbers will go back to the heyday of the SLR when there were a lot of cheaper alternatives, but the market will still be there
@Adam007 They should reinstate the $500 or less entry point to get new customers. Contrary tou your experience, I know a lot of people that became real enthusiasts by starting from those cheap DSLRs.
And remember, companies don't sell only in the US or the Western world. In countries like those, for instance, in Eastern Europe (which I know well), even $500 is a lot of money. For many it may be half their monthly pay, so $1000 is simply a luxury -- won't even be considered. If companies don't think globally, they will (and did) lose entire markets. Hence the continuous shrinkage of the customer base that I described.
And make no mistake, that phenomenon will cascade and will eventually hurt the enthusiasts too, as companies will simply be unable to provide their tools in a cost effective fashion. Profits from cheaper devices sold to a larger crowd pay for the cameras built for the enthusiasts.
So yes, without reestablishing the affordable camera market, it's only a matter of time.
There was a $500ish entry-level camera market. It evaporated for the reasons I described.
I agree the phenomenon is hurting enthusiasts. I would like to blame camera companies for making me buy $3,000+ cameras, but something prevents me from doing so.
Look, if there was a viable business model in the $500 range, someone would've reinvigorated that market by now. Anyone who wants a $500 camera can find an aging, but very capable entry-level at Best Buy, or buy used.
I don't see phones being able to take motorsport photos. At least not until phone manufacturers give a lot more control to the Pro mode on their cameras. And even then, you'll need ND filters and the zoom quality will suffer big time thanks to those crappy lenses.
However if you're just taking nature photos, I wouldn't bother with a €500 DSLR if I had a modern phone.
I've always been Canon since the film days. I have a Canon 80D with a Tamron 18-400mm lens. Canon always have outpriced me on lenses. I decided to go mirrorless and bought an M50m2 with a couple Canon kit lenses, but bought a Tamron 18-200mm. I got sick of the lack of support for the M series, can't afford the R series so I bought a Fuji X-T3 and have the Tamron 18-300mm lens on that. Canon was supposed to have a cropped (affordable) R camera, but I think I am done with them. I have a Samsung Note20U, AND have you tried to take a photo at 50x zoom? It is hard to find the subject and the photo is really grainy. There are things a phone just cannot do. I am not rich, I think I will stay with Fuji, I hope they continue with their camera line-up. Supposed to be launching their X-H2 this year I heard. I like my T3, but it will be interesting to see the response for the H2. GREAT VIDEO!! I guess Fuji was probably in economy seating and didn't survive the crash. :( hehehe
@Adam007 You overestimate the decision-making processes in those huge companies. They didn't care about the entry level as soon as they have seen they could sell at higher prices. They simply became greedy, that's the process I'm describing, a process which will lead to collapse. Those markets I mentioned (EE and similar) are already lost: there is no way to assess their potential if no one affords the entry level anymore.
There are a lot of people who enjoy photography and understand the limitations of those generic tools known as smartphones. They would gladly enter the world of mirrorles if the decently priced cameras were still available. But at those prices? There is simply no way to do it. Second-hand markets are not that developed in those countries as you may believe, and anyway, second hand can only go so far -- no new entry cameras means no perspectives for the future, so why enter the field?
Keep in mind those figures are for the entire company, which in the case of Sony, Canon and Nikon includes business other than photographic gear.
In fact in the case of Sony, that includes a whole lot else, including Playstation, movies, even insurance.
I think the OP was referring to the fact that Leica makes very high end stuff...the sort of stuff that might be used by someone flying on a private jet.
I was thinking that I will show two possible meaning, first the maybe have a better profit of their products, and second they're go their own way to survive, right?
This was too good! Let’s continue the Plot. The plane crashed because it struck a UFO operated by old Film cameras such as Zeiss Contarex, Exakta VX1000, Petriflex, Topcon and a surprise Nikon F who can withstand the cold because neither of them needs a Battery! Maybe throw in a Leica III F or IIIG for good measure!
These super premium cameras have always been very low volume. Sell a quarter million $5,000 cameras in a year, and it’s $1.2 billion. They aren’t going broke on that.
Chris and Jordan/Supporting Cast: Fun to watch and informative! I'm looking forward to the next episode :) Hope you all have a great and successful 2022... Bob
I don't see it so much as evil, more ruthless and (mis)guided by a malfunctioning ethical compass. It seems common in very large organisations and is likely a factor in how they got to be so large.
In recent years they appear to have adopted a corporate and social responsibility (CSR) ethos but it's hard to see it as more than lipstick on a pig.
But the primped pig has been successful in pulling a number of hot dates in the burgeoning CSR industry, which has itself become akin to a very large organisation....
The size difference is really visible in the video. The A1 has moved up the sales charts since Z9 was released. Perhaps the bulky Z9 body now made it clear Nikon will not be able to compete with high performance in compact/stealthy package. Canon has already shown they get limiting overheating problems when they try to do high performance in compact bodies.
Z9 is manufacturing volume constrained. I sold my D850 and switched to Sony a few years ago but I'm ready to switch back to Nikon to get something that can actually handle a drop of water falling on it. Sony doesn't do rugged and I doubt they ever will.
Hi Daniel, how many A1:s have faultered you in the rain? Mine seems to be working really well regardless sun, snow, rain, above polar circle or mediteranian.
@nilsjohan: "The A1 has moved up the sales charts since Z9 was released." Which chart is that? The Top 40 pop charts? :)
So you cite a questionable data point with a then questionable conclusion.
As for the durability, all I know is that Nikon has taken great pains to show the Z9 in all sorts of tough weather conditions and handled roughly by the photographer. I don't recall Sony ever showing any of their cameras in a tough situation and not being pampered.
For instance, there's one video where Joe McNally gets his Z9 literally covered in mud being thrown up by a motocross racer passing close by. I wonder if any Sony could take that? Maybe it could but I know I'd feel a lot more comfortable with a camera like the Z9.
Thoughts. We know 2 things The A1 is much smaller than the Z9. Take that for what you will. Maybe you like bigger and that is fine. 2) We do not know the differences in reliability between the two cameras in fake mud tests. The rest is all conjecture your best pal.
Or.. how substantial they feel is firstly subjective and secondly not a valuable measure of reliability. Size can be measured and for that very reason you defend bigger is better like a mama grizzly
How something feels is indeed important to many. If something feels substantial that matters.
Yes, it's not a scientific test or quotable spec, but it matters in the real world.
In most things in my life, the products that seemed and felt more substantial have generally proven to be so, whether it be photo gear, furniture, vehicles, homes, etc.
There's a reason why people feel this way and it's due to experience.
well you can look at the Amazon ML chart to get an idea. The A1 is nr18 of all MLs. That is very high up for a pro camera at that price level. To give you a reference, the Z9 and R3 are not even top 100 despite them being newer releases.
Thoughts R Us. I like to peak in once and a while. Are you serving prison time or something and have an all access pass to the library. How on earth do you stay so focused and steady to all day, day after day, bantering off handed about camera size and function? Most of the time it's just nonsense?
@nilsjohan: you provided one data point and an erroneous conclusion from that one data point. Anyone can do that. Look up the subject of statistical inference.
For instance, in week one of the NFL season the New Orleans Saints beat handily the Green Bay Packers. Could we draw the conclusion that the Saints were overall the better team than the Packers? Or that they would have the better season? In fact some were ready to write off the Packers, when in fact we see many weeks later that they have the best record in the NFL now.
We see this in sports a lot, where one game or one performance is over generalized by some sports commentators and then they are proven wrong.
@nilsjohan: if you want to argue that Amazon sales of high end cameras at any given point of time is indicative of the entire market then have at it.
It's a laughable hypothesis but if it makes you happy...
BTW, here's data for you: the many publicly documented instances of the Z9 being used in very tough environments and surviving. Those are data points we don't have for the A1.
Do the participants in this particular 'discussion' appreciate the irony of having it in the comments section of an article that openly lampoons this sort of partisan bickering?
Historically, Sony has not only failed water tests done by independent reporters investigating, but they have also had many failures in the field. I recall one where the guy just left the camera out for a time lapse and the dew forming on the camera caused it to fail. On the other hand, both Canon, Olympus and Nikon have a reputation for making cameras that are sealed well and have survived mud and rain. To me that extra protection is worth switching back to Nikon for because, while I'm careful, my cameras aren't always in ideal environments.
@TRU "In most things in my life, the products that seemed and felt more substantial have generally proven to be so, whether it be photo gear, furniture, vehicles, homes, etc."
This video actually mocks a real survival story, a plane crush in the Andes back in 1972. Nice one, guys! I wonder who in the next year you will laugh at — the victims of a serial killer? Poor people starving to death? Going this way, you will never run out of ammo.
I agree that a real life plane crash is a tragedy, But if we apply the standard of the OP then very little could be used for entertainment.
This is not the first video production to use a plane crash as a narrative scene. Think the TV shows "Lost" or "Manifest."
Then there are the other TV shows and movies about all sorts of other stuff, like crime shows, war movies, disaster movies, etc. The real life sinking of the Titanic was tragic; the movie a huge hit. And let's not even talk about the horror movie genre then.
Entertainment is one way we cope with the tragedies of life. Certainly there are some grey areas, but really, using a plane crash scene for video entertainment is nothing new.
People fly planes into buildings. Compared to secular wars, religion has killed far less people. Secularism, nationalism and pride kill more people than religion has even done. I am not defending religion just saying the facts. The religion of nationalism is far more potent and dangerous.
The stifling effects of religion (particularly Christianity) on science are of course well-documented. Bertrand Russell’s writings describe the enormous intellectual progress made by the great Greek and Roman thinkers before religion choked progress for the next 1500+ years.
Probably a good job religion has stifled science otherwise it (science) could have impacted the planet even more negatively than it already has. It is all the mod-cons (included flight, industrialisation etc) that science has developed and given you that is driving climate change.
To save the planet some scientists have suggested we need to adopt an agrarian life style. The same life style that we would be living if religion had succeeded I. Suppressing religion. So, I suppose, there is some merit there.
One of the greatest European minds was a very religious man, Isaac Newton. So your argument doesn’t hold the metaphorical water. Besides, the churches dominated the lower strata of society, not known for their scientific discoveries.
So your argument is that one of the great benefits of religion is that it holds back science? And also that religion does not actually hold back science because one scientist was a Christian?
I think I’ll have to reserve my agreement on that line of thinking, buddy.
No. That's not what I meant (typing and thinking in hurry never good).
I don't think religion has held back science, and if it did, it is only slight. Two reasons.
1. Religion dominated the lower and generally uneducated classes. Scientific progress never came from this class of people - ever! Still doesn't. Not due to religion but due to the fact that most of them never had the opportunity of any education.
2. European scientific advance came from the privileged educated class. Religion doesn't seem to have impeded them. In some cases their own personal theology drove them on to further discovery.
Newton was just one example of a religious scientist (now I have to brain-ache and re-call from my school and college days), others are Boyle, Gauss, Kepler, Dalton, Planck and Descartes to name whom I can remember. I assume you are 'free' of religion? Have you (or I) come anywhere near these people in either achievement or intellect?
Science has undoubtedly contributed directly and indirectly to the detriment of the Planet's ecology.
Scientific advance that gives us micro-computers, TVs, vehicles, power, weapon systems, cameras etc., and the industry and carbon footprint required to produce them is changing the ecosystem and climate. Our lives contribute to this.
IF religion has impeded science then it hasn't impeded it enough. Left unfettered, I am sure, science, especially science driven by profit, would have left the world in a worse state than it is currently. It is ironic that science now wants to save the world from a situation that science indirectly contributes.
You say religion flew aeroplanes into buildings, and that, undoubtedly, was an appalling act. Would you agree that the USAF dropping Agent Orange on Vietnam or the USAF and RAF that dropped over a million tonnes of ordnance on Germany was equally appalling? So why target religion when the USAF and RAF killed many times more people?
It sounds like we agree that religion would have us all living in mud huts, herding goats and dying at a median age of 12. It’s just that we disagree whether or not that’s a good thing.
Mud huts vs brick houses? perhaps somewhere in between. The low life expectancy of, say, medieval Europe, was not due to religion, but by complex socio-economic factors, low standards of hygiene and ignorance (which science improved dramatically).
I used to think like you until, as part of my other hobby, I did an in-depth study of modern war ( mainly from the French Revolutionary Wars and then back-dating to the 100 years War) over the last 500 years or so and realised that (where available from academic sources) the casualty figures from secular conflict far exceeds that from religious conflict many times over. In this, religion has an unfair rep, it is still appalling, but unfair.
To concluded my argument honourable Sir, most people view humans as a result of evolution. Ergo, everything that is in the realm of human activity is also the product (directly or indirectly) of evolution and that includes religion. Religion is a product of evolution and to argue or rail against religion means that one is arguing also against evolution.
A good number atheists have an incorrect view and irrational prejudice and extreme bias against religion, especially in the realm of warfare. Whereas the facts speak a different story.
"Religion is a product of evolution and to argue or rail against religion means that one is arguing also against evolution."
This argument is illogical and based on false premises.
Social Darwinism seeks to explain the evolution of primitive belief systems, but offers no judgement on whether they are right or wrong. So arguing that a statement against religion is automatically an argument against evolution makes no more sense than making the same argument about the Flat Earth Society.
Live long and Prosper 🖖🏽 - ironically, a statement made famous by a fictional scientist and logician.
This was an ingeniously creative and smart video, hats off!
In my humble opinion, all companies will survive that 1) keep on innovating, 2) keep on generating a halo product that not many will purchase but will shine a very bright light on the brand name (Z9, A1, R3)! 3) keep on producing a segment for the masses that may have lower margins but that still sets itself apart from smartphones and sells in volumes, making lot of people invest into a specific mount system (lenses/glass) 4) get their foot into the cameraphone business. Samsung did this a few years ago - very successfully . Sony does camera-centric smartphones but they are still a niche product...
The proprietary mounts is a strong sign that the Japanese camera companies have learned nothing. Consumer lock-in is something that may or may not pay off in a large/expanding market, but in a dwindling market it’s definitely something that gives consumers pause. For other than the most affluent, putting money into a camera system is a long term investment. Open standards help ensure that your investment isn’t dead-ended by a particular company changing directions or being bought out. They could have collaborated when shifting to mirrorless, instead we have similar but slightly different proprietary mounts. Again. FFS.
Their competition doesn’t have to divide and conquer, the camera companies are doing it to themselves.
Going cheap is not the solution in a market where the volume is so dramatically reduced.
The only way to make up for being cheap is with very high volume, but that's not going to happen. You could give away dedicated cameras and most would still stick with their smartphones due to the obvious conveniences.
@WongRQ Pentax was first in the queue with the K-01, but worried they were going to crash they suspended flights for a decade until this last fateful trip . . . ;-)
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