Chris and Jordan are at Fujifilm's GFX 100 launch event in Japan (well, in a nearby hotel room) and have some initial thoughts about using this 100MP medium format powerhouse. They'll be taking a deeper dive in another DPReview TV episode coming very soon.
Can't imagine ever using this, but fascinating to see the tech advancing, with Fuji really pushing some boundaries and finding a niche where it can shine. Had to look up "Reproduction Work", which Jordan mentioned. I never actually considered how reproduction prints of paintings were made before - it's "just" high resolution photographs, apparently. This camera might also work well for museum and archival work - high resolution photos of historical documents, items, etc.
As far as people complaining about the price I'd say it's priced fairly for a launch of a new MF sensor. MSRPs are usually high at launched to tax the early adopters and this will drop to levels that are more within reach to many. This is basically similar to the Pentax 645Z when that launched 5 years ago at $8,500 which is equivalent to $9,100 today but the Fujifilm added on things like video which makes up for it being $10,000. The big thing is that 35mm full frame has been slowly closing the distance to MF for a while now so by the time this camera will be a bit more affordable(probably 2 years from now) there could be some extremely competitive 35mm full frame sensors out. It's sort of similar to the Pentax 645z...meaning by the time that camera really came down in price there was the 42MP Sony sensors out that were pretty damn good for the money.
I suppose the thing to remember from what i read on the site is sensor size is absolutely no consequence excluding of course micro dot toy sensors except if it is 1" or full frame when it becomes a matter of absolutely paramount importance. Have i got this right? It is all so confusing nowadays trying to differentiate between what is Sony marketing and reality. So this medium format presumably is just going to be a totally unnecessary bad thing.
If sensor size was of no consequence at all, micro four thirds would not have been "toys" as you put it. Plus this specific sensor is very advanced regardless of size, it's 100mp detail for starters!!
I wonder how this fuji stacks up against Phase one IQ4 151..I suppose on extreme enlargements the larger Phase one sensor will be obvious. Of course the larger $$$.. I wish Fuji would have increased sensor size form the GFX50.
I am going to post a general response here because there are so many non-MF users who come on all GFX reviews and bash the product and MF in general. There is a set of general talking points used by FF and SonCaNikon promotors when they troll the MF Forums (and all MF shooters have shot that gear extensively either in the past or concurrently with their MF system, so they know the deal) that says that the high-res FF sensors match or come close to matching MF IQ/DR/res capability. This is nonsense that they think if repeated enough, people will start believing. This myth is not believed by many pros that I know that shoot MF and know the truth. MF has a special look that many pros are willing to pay for. If people who don't shoot MF want to shoot the very fine SonCaNikon FF systems, then fine. They are great. But why bash MF with Fake News talking points? What not actually try it instead? https://www.flickr.com/photos/139148982@N02/albums
When comparing images, I don't find any special look from crop MF digital images , beside the processing applied and quality of the subject (lighting, scene compo etc) being photographed. The larger sensor allow more enlargement in prints, that's for sure. I'd set three categories of enlargement: photobook size, home deco poster size, and commercials ads. For photobook size, apsc is just fine and FF is already an overkill. For home deco / 24"x36" posters, FF is just fine. And of course MF crop for commercial ads. Beside, DoF effect can be achieved with FF (see fast lenses and lens equivalence). So, it's not a surprise that MF crop isn't necessarily appreciated by people who never print larger than 17x22 or never print at all. Just look at the printer section of DPR, the last review was done in 2012 ! Basically, the bulk of camera users shoot , store their photo files on a hard drive / SSD and all they care about is fast frame rate, AF tracking, eye AF and face recognition.
Pentaust, a lot of what you say here is very true and well said, except the part that says MF is really only good for larger prints, which is part of the myth slash anti-MF talking points nonsense. MF has a special look. If you don't believe it, then that's OK. Many people shoot MF that never print big. If you have a high-end and big pro photo editing monitor and you have the raw, you will know.... And know most people don't view images that way. So that is a point to be made. But I know that some of the best pro shooters in the world think that MF has that look even on down-sized images. Not all MF shooters believe that. Many do. It is a point of contention. MF is making big inroads into more general usability. Fuji is doing that with the 50r and even this monster 100. It is very interesting, even of you will never by it. But hey -- I love MF and I still shoot FF and Fuji APSC. I was walking around Berlin all day yesterday with nothing but the little X100F.
True, I have the 50S, owned a FF and also owns a xt3. The 3D feel to the images are subtle but obvious (you can produce only so much of 3D feel in a 2D image). It looks gorgeous on a 4k screen and scales 85 inch 4k screen without any issues.
Maybe it's just the word MF or there is really something to it that makes you smile when you look at the image at times.
There is no need to bash any format (apsc, FF, MF, LF). They all have their application.
Snapper, no disrespect intended here either, but you just called a guy with almost every camera and lens Fuji makes and with over 10,000 posts on DPR a Troll when that person (me) was commenting on a review of Fuji camera equipment. I just checked your last ten posts and you are a Canon guy (nothing wrong with that - I shot Canon for 30 years and it is very fine gear) and you just called a guy a Troll on the Leica Q2 review and on the Leica Board. Come on Man.... No need to get that way on a forum about camera equipment. Every time I say MF has a look someone gets mad. 😀 Have a nice weekend. Hope the weather is good up there in beautiful Canada.
Definitely some real world advantages to MF as it allows for working closer to subjects without the distortion not to mention the output is very good. The general concerns are that the advantages of digital MF are not as apparent as the film days because majority of the MF bodies that do not cost as much as a new car are a cropped .79x whereas the film days you were looking at .62x size on a 645 Pentax. On top of this digital 35mm sensors have an advantage as they have been improving at a much high rate than MF ones. Usually by the time the MF cameras comes down in price there are very competitive digital 35mm sensors available. Basically there was more of an advantage to shooting MF in film days than today.
Richmond, fair points and well said. But Fuji is denting into that paradigm and MF is still better by more than a small degree and has the look. But yes.... I can certainly understand buying FF, like I just did today with the Q2.
You're the one spreading myth. It's quantitively proven on this site and everywhere else, that Sony's highest end near 50mp FF sensors put competetive results to Sony's MF 50mp sensors, go compare yourself between a Nikon D850/A7rIII to a GFX50s/r or Pentax 645z or any same-era MF chip.
It's similar resolution. Similar DR. Similar noise performance. Similar everything. Yet has more features as they're more actively developed, like 8K-4K readouts, 12bir RAW video, PDAF pixels, backside illumination, pixel-shift etc...
As for look? There is no such thing. If you have any side by side prove me wrong. FF has 1.2 and 1.4 super sharp glass and MF tops out at 2.8, meaning FF actually has a look advantage in terms of DOF/FOV/sharpness.
Ebrahim, you go on believing that. But you only think it because you read it somewhere. And you need to study and shoot a few years before you say what you just said. Anyway, no worries. You are entitled to your opinion, wrong though it is. But I will tell you this... if you have a Sony FF camera, you have a very fine camera that very few of us could take full advantage of anyway. It is a great camera, especially if you have the alphasevenarethree. So keep shooting and don't worry about it. You are probably never going to shoot MF, so it doesn't matter. But don't be delusional. Listen to me. I know what I'm talking about. And listen to these guys.... They are some of the world's best photographers. And don't worry about it. It is just camera gear. You have a whole long productive life ahead of you and technology is changing fast. Shoot with that FF gear and keep learning and you can be great.
Ebrahim, the difference between an aps-c and mf are massive in terms of IQ. I know that for sure. But when it comes to FF vs. MF, the difference is narrow and the old argument of MF being ground breaking doesn't hold anymore.
In general MF benefits are: ---------------------------------------------- Large prints - in considerably large prints, IQ from a MF does show where pixels still hold information at that scale Shooting at 3200 and still maintaining respectable image (For an event captured with both D850 and GFX-50S, when we did a comparison, although both were noisy, MF output was much more usable). But I did see some comparisons done elsewhere where it said otherwise and so I was/am confused. Cropping, although pixel density FF cameras can compete in general, when you try to create a composition out of a larger composition (cropping and blowing certain part or the photo), the FF outputs doesn't hold up to MF the way you expect (to stand as an image on its own) ...
The pixel cells used for MF sensors are the same as the pixel cells used for FF sensors, and both wafers are fabricated in the same production line. Designers who design FF sensors also design MF sensors. It's just that the MF sensor is cut into a slightly larger rectangle. Both sensors use the same 14bits deep ADC encoding. That's why there is so little difference between best in class FF and Fuji MF. In the analog-film days, the difference between FF and MF was more significant, and price curve wasn't as steep as for digital. The price difference between FF and MF is driven by lower sales volumes on MF, for MF designs the cost of R&D is supported over less customers hence the bigger price. Basically, if you are a MF customer you are paying a premium for being a minority customer.
This might be the best camera from a technical standpoint right now, but they should have applied a little bit of Fujiifilm camera design to this product to make it better looking. Learn from Fujifilm how to design beautiful cameras. Oh... wait...
"unbearable" to who? You? Some of us prefer a bit of heft and a camera large enough to grip well, unlike the toy-like Canon 5D series, etc.. I'd rather hold a brick-body D3 or 1Dx or have the meatiness of a Pentax 645Z any day over teeny-weenie cameras; that's my person choice. Your choice may be opposite from mine.
The bottom line is that what's unbearable to one is a nice package to many others.
It is not by choice that 35mm format is the preferred of almost all pro photograph. When I refer to a brick was not only by the big volume but also by the poor design of the monster that additionally cost 10K dollar, not to say the lenses. But I concede that for advertising and landscape it has some advantage. Besides that, you could develop strong arms muscles and create trouble arthritis of the arms, shoulders, brain etc.
Ruy, your opine is almost as stern as your portrait. But I must say, I do like that little portrait of yours. Very well done. Is that you? I think some future day in a museum in Amsterdam, your thumbnail moniker will be hanging on the wall with the title, "Ruy Self Portrait."
If a parent can afford this camera and wants it, why not? Of course there are very valid use cases for this camera...but again, if someone has the money and wants it, then that's great.
I have the money, I want it, and I'm gonna get it. Then I'm gonna borrow my neighbor's cat, take a picture of it and PM it to you guys on Flickr as a very small exported JPEG. But you know what? Even downsized files have that MF magic that no FF sensor could ever give you. https://www.flickr.com/photos/139148982@N02/albums
Of course, if you can afford it and you want it then sure, why not. People probably say that about me with my 5D4 and L lenses, but I also shoot semi-professionally in order to pay for the gear. I just thought the comment in the article about parents was amusing. Parents are not the primary target market for this.
True, Fuji's target audience is all that they have advertised, plus people with money and want to buy the equipment for it's brag rights (Having to explain MF took the brag rights away from me :-D ).
I wonder, why can't correction data be included to fix the banding? the raw files of on sensor phase detect cameras include correction data to compensate for the phase detect points.
Really cool to see the screen innovations with this camera. I think a lot of existing Fuji users are confused by the lack of dedicated controls, but the interface on this camera seems very functional and useful.
Always exciting to see innovation and companies pushing things in unique directions in the world of product design.
Compared to Canon C200 (which does shoot RAW and has an internal ND, XLRs and bigger battery) but this thing has 4 times the capture area, had IBIS and records in 10bit internally. This is a cinema camera really.
No, we misspoke. The light in Japan is beautiful (stay tuned for the full episode), the light in out hotel room was terrible. We like to do these quick and dirty 'hotel room' videos at the time of announcement so we can spend some time on the full episode.
Can't wait to see how many vloggers and reviewers call this a "beast" - apparently the only word camera reviewers have in their vocabulary to describe an impressive or large camera or large or fast lens.
This camera potentially overcomes some of the challenges of medium format. Those with focal plane shutters and mirrors really benefit greatly from a tripod and one should use mirror up etc. Lenses with leaf shutters aleviate the shutter shake problem but cost a fair bit. Here there is no mirror and the in body stabilisation should make it that much more hand holdable. It cpsts way too much new now for us amateurs but this camera used in a few years or the addition of the in body stabilisation to a less expensive body could really make medium format more accessible.
Nice to know that such camera exists. I can imagine how awesome may the RAWs look when blown up to 100% (downloading one of those is out of question - it will clog my internet connection for hours, probably).
Why can’t everyone be Canadian (except for the camera makers in Japan, Sweden, Germany, and wherever the hell they make Phase One). The world would be a magical place full of joy and smoked mackerel.
Generally speaking, I do find that folk in Sweden, Denmark, Norway and the like, are simply happier. I go to these places a lot and it is self evident when you spend time there. Less anger, Less rage. More tolerance. Less envy. More respect.
There IS joy and smoked mackerel to be found there. And a lot of hygge / lagom.
O/T I know, so let me add that these places are also very photogenic.
I love all countries but I am most familiar with the many good qualities of our Canadian brothers and sisters. They have a certain quality of kindness and optimism about their fellow man that is rare. They’re like the Filipinos of the Arctic (which is my other favorite country).
FF vs. mMF (mini-MF ;-) FF lenses are faster, so you will not see a difference in *background blur (actually FF will blur more - 50/1.2, 85/1.2, 105/1.4, 135/1.8) *lower light above base ISO
But that's only a small part of photography. Bring lights, stay at base ISO and need some DOF anyway - you will get incredible detailed 100MPix pictures.
Of course, if you need long lenses, fast focus and when size and price is a concern ... I would never change FF for the mMF, but with the 100MPix sensor there is for sure a place for it.
Can't wait to see the images on this puppy on my 4k TV.
My 4k TV has an image 4000 pixels wide you know.
What do you mean a 20 mp sensor can out resolve even my 4k TV ? How dare you !!
Are you really telling me a Panasonic G9 is enough to meet the resolution of my iPad? I do not believe you. I Demand the right to spend $20,000 on a camera and lenses to justify my life on this world and make you all respect me.
Congratulations to Fuji for opening the door to a new era ! I am sure this camera can be worked to offer all sorts of things in the future. At a time when everyone seems to be changing their lens mount and calling for a new future, it's great to see new players offering one. 10,000 Body only is a bit stiff for me to justify , but with time and new arrivals who knows where it will go. I do feel that the "Old School" leaders need to wake up and smell the coffee soon or face a hazy future. This camera asks a lot of questions and a big one for me is, how big is the difference between the Panasonic S1R in high res 180mp, and this amazing camera. Of course there will be one , focus differences for sure , adapted lens possibilities , and second body status. .... but at the end of the day its down to bangs per buck and the ability to turn a profit.
"I do feel that the "Old School" leaders need to wake up [...]"
Well, it looks like they are trying to. Both canon and nikon really misjudged the mirorless. One offered the EOS-M (as a fun toy for beginners), the others the "1" - another interesting, but not-pro series, hoping they'll be enough to put out this "passing trend". They are already a bit too late, but it looks that they put in their best effort in the new Z & R systems. Again they made some mistakes with the 1st gen (like the nefarious 2 card slots, etc), but it really looks like they are doing the best they can.
Canon is doing what they know best: lenses .... while buying some time to produce a real "pro camera", probably simply because they can't match (especially in sensor read time, AF and video) the A9 or even the A73. While Nikon is moving slightly better on the 1st iteration (they added an effective IBIS, nice video specs, etc), just need to make a more solid V2 ... and more lenses :)
The difference is you can only get 180mp with still life or completely unanimated subjects, while the Fuji gives you 100mp, 16bit files @ 5.5 FPS with full Eye AF of pretty much anything on the planet...
1) Is there a crop in 4K? 2) Do they have some kind of 5-axis IS when the lens is stabilized? 3) Does this mean any smaller MF bodies they make can't fit IBIS? 4) Can you do video over USB-C (or any of your other cool ideas?)
We've come a long way, baby. . . I remember owning a camera that looked a lot like that, with a whole 6mp of full frame goodness. I think it cost, then, about as much as these new MF's do today ($5k). Now look at where we are.
You said that it is an all-round camera but didn't mention the slow sync speed. As a commercial shooter it is hard to consider a camera with no native (or adapted with AF) leaf shutter lenses to control ambient light and reflections when using studio strobes. That's a major flaw for many commercial or fashion shooters.
Yes it will be a disadvantage for some. I don't know of any technical reason why it wouldn't be possible for Fuji to make leaf shutter lenses for this system in the future though, if they thought there was a market. Maybe there are some in the pipeline.
Are Chris and Jordan aware that this will not be the first medium format 100 MP camera to have (one day, eventually, Fuji promise) pixel shift high-res?
- Vertical grip slippery and uncomfortable to hold, - No d-pad, - Ergonomically a step back from Fujifilm designs. - No CFexpress or XQD (Which Chris and Jordan seem to prefer for a professional camera and with good reasons btw due to better security of safeguarding your files). - No pixelshift - Bulky camera - Flimsy micro hdmi connection for video, - Slow moving lens elements and therefore still slow AF acquisition, - A smallish MF sensor, - 5fps is only 14-bit not 16-bit - 10.000 dollars
That's a very big + course I totally dislike both those bloody expensive and utterly useless formats!
SD is the way to go! .....
You forgot the pluses of this camera:
- State of the art 100 MP BSI sensor with a breathtaking image quality. - IBIS (unheard until now for such a big sensor). - By far the best AF performance in any MF camera to date. - Best 4K video in any MF camera to date. - Very good battery life. - Good lens selection. - A fordable for a MF camera.
I'd say this is a very well rounded Angel of a camera. ;)
>No d-pad Good. There's a joystick for that. Less redundant controls, more simplicity.
>Ergonomically a step back from Fujifilm designs. Firstly, ergonomics are individual. Secondly, this camera has no competition with better ergonomics.
>No CFexpress or XQD Perfect. SD cards are good enough, constantly getting even better and are reasonably priced.
>Bulky camera Compared to what?
>Slow moving lens elements and therefore still slow AF acquisition Compared to what?
>A smallish MF sensor Compared to what?
>5fps is only 14-bit not 16-bit Is there a faster camera on the market?
>10.000 dollars Your point being? Is there a cheaper 100 MP medium format with PDAF and IBIS on the market? Is there one for twice as much? Three times? What was your point again?
What a nonsense comment from a clueless couch-photographer.
> - By far the best AF performance in any MF camera to date.
The thing is it's only 1.27x (crop factor) larger than a full frame sensor. It's half of the difference between FF and APS-C, which is often seen as still competing with each other despite the size difference. So Fuji medium format doesn't distinguish itself enough from FF by solely virtue of size, and needs to be competitive also in other aspects. And apart from resolution, the other probably most important aspect of a camera is the autofocus.
Until now the horrendous autofocus of Fuji MF has relegated it's use to non-AF dependent areas (product photography, advertising, landscapes). But due to lens design it seems that the addition of phase detection is not enough to make the AF competitive to even low-end FF cameras. This is reminiscent of Fuji's APS-C cameras, where the improved phase detection and algorithms in their camera bodies did not save the older lenses, with still today only the newer lenses having good AF.
You are forgetting that larger lenses need larger elements to move and this on itself will still make the focus poor. Not because the lenses were made before this camera got PDAF.
PDAF is a nice addition on its own, but it won't change the fact that these lenses will alway be pretty slow.
Another reason Fujifilm doesn't make 'fast' glass for the GFX is because it would make the camera really heavy in weight. So they decided to aim their lenses towards the amateur market who are well known with f2.8 and f4.0 glass. It also makes them sort of affordable (at 2000 dollar a piece).
The problem with that is that all that 'spectacular bokeh' or the so called '3D look' also fades away due to the use of such slow lenses.
No need to say that longer lenses typically also need faster shutterspeeds to avoid camerashake. Fujifilm now tries to solve this through IBIS. Which will help a little, but still it won't be enough to even start competing against FF and to become a mainstream system.
"The problem with that is that all that 'spectacular bokeh' or the so called '3D look' also fades away due to the use of such slow lenses." - true to an extent, but it's also true that the Dof at a given aperture is shallower on MF, all other things being equal - probably not enough to compensate, as this still isn't true MF in the film sense, but nevertheless it does mitigate the effect somewhat.
So even the GF f3.2 lenses will do worse than f2.0 glass. As for the 110mm f2 everything comparable to f1.4 is already doing better like the 105mm f1.4 for example much nicer result.
Fujifilm fools you into thinking this makes all the difference while its actually not.
Currently only Nikon has the base ISO of 64, the rest have it at 100. It will make a huge difference cause current high res FF sensors are in 42-50 MP territory, vs the GFX 100 MP they will look pour by comparison. And let's not forget the GFX optics are fatalistically good from center to corners. :)
Looks like an incredible camera. The most excited I’ve been about anything from Fujifilm since the X-Pro 2. Never liked their earlier GFX cameras but this is something else. What a machine! I don’t get the dissing of vertical grips. On professional cameras they have been standard since the Nikon F5 of 1996 for VERY good reasons. Ask anyone who does photography full time and they will tell you with conviction about the ergonomic importance of a bigger body.
Well it is because this grip is the worst of both worlds. People who dislike vertical grips won't be pleased because of all the extra bulk. And people who like vertical grips won't be pleased because of the unergonomic size and texture of the vertical grip
It was really surprising that Fujifilm has now cancelled its support for a clean no-mode dial photography interface. I used to have a Nikon Df, and it had the dials excellently, but they messed up the interface with the ridiculously clunky PASM mode-switch. The Fujifilm X-T3/X-PRO2 has far the cleanest photography-oriented interface, and now Fujifilm dropped this excellent layout design.
Very nice camera potentially - slightly sad that that's where Pentax should be - the 67 blazed that trail in medium format form - but they're not, and not likely to be in the foreseeable future - so good on Fuji for pressing on and delivering anothr interesting and different camera
It’s because certain editors at this website hate Pentax. Remember the absolutely embarrassing and unprofessional job they did when the groundbreaking Pentax 645D was introduced? Their coverage of its successor was almost as bad.
As far as I know Pentax is the first company produces small sensor, APS-C to medium format digital camera and still producing today. I've not used any medium format digital camera so can't comment on the Fuji, but a camera that big and heavy without a comfortable grip is a big put off. I used couple Fuji APS-C but never like them, not the IQ but the bad ergonomic and menu design. Pentax on the other hand does not have the highest IQ and video capacity so many people hated it, but it has the best ergonomic and sturdy construction and weather sealing at a very reasonable price, just pick one in the shop to play around you will see the difference and how easy it is to operate.
I’ve been looking for a new camera for my family outings. Also got a trip booked for Disney next year. Think this camera will be perfect. Time to sell some Sony gear.
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What’s the best camera for around $2000? This price point gives you access to some of the most all-round capable cameras available. Excellent image quality, powerful autofocus and great looking video are the least you can expect. We've picked the models that really stand out.
DJI's Air 3 and Mini 4 Pro are two of the most popular drones on the market, but there are important differences between the two. In this article, we'll help figure out which of these two popular drones is right for you.
The Sony a7C II refreshes the compact full-frame with a 33MP sensor, the addition of a front control dial, a dedicated 'AI' processor, 10-bit 4K/60p video and more. It's a definite improvement, but it helps if you value its compact form.
Above $2500 cameras tend to become increasingly specialized, making it difficult to select a 'best' option. We case our eye over the options costing more than $2500 but less than $4000, to find the best all-rounder.
The iPhone 15 Pro allows users to capture 48MP photos in HEIF or JPEG format in addition to Raw files, while new lens coatings claim to cut down lens flare. How do the cameras in Apple's latest flagship look in everyday circumstances? Check out our gallery to find out.
Global shutters, that can read all their pixels at exactly the same moment have been the valued by videographers for some time, but this approach has benefits for photographers, too.
We had an opportunity to shoot a pre-production a9 III camera with global shutter following Sony's announcement this week. This gallery includes images captured with the new 300mm F2.8 GM OSS telephoto lens and some high-speed flash photos.
The Sony a9 III is a ground-breaking full-frame mirrorless camera that brings global shutter to deliver unforeseen high-speed capture, flash sync and capabilities not seen before. We delve a little further into the a9III to find out what makes it tick.
The "Big Four" Fashion Weeks – New York, London, Milan and Paris - have wrapped for 2023 but it's never too early to start planning for next season. If shooting Fashion Week is on your bucket list, read on. We'll tell you what opportunities are available for photographers and provide some tips to get you started.
Sony has announced the a9 III: the first full-frame camera to use a global shutter sensor. This gives it the ability to shoot at up to 120 fps with flash sync up to 1/80,000 sec and zero rolling shutter.
What’s the best camera for around $1500? These midrange cameras should have capable autofocus systems, lots of direct controls and the latest sensors offering great image quality. We recommend our favorite options.
First developed in the mid-1800s, salt prints may be considered an obscure 'alternative' photographic process. But all the more reason to make your own. Here's how.
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