It's time for our annual predictions episode! Chris and Jordan tell us what to expect from each camera company in 2021. And like true Canadians, they do it while ice fishing.
This is an entertaining video. Chris and Jordan are fun, friendly, and articulate. The predictions are insightful and intriguing in just the right measure. Also, the conversation is much more pleasant than can be found elsewhere in these forums. I'm beginning to think these presentations draw the most savvy, affable, and broad-minded members of the dpr community.
I believe 2021 will mark another heavy battle for the pro market: Canon EOS R1 vs Sony A9 III. These two cameras will leave pretty much of the competition in the dust.
As per the Canon APS-C: maybe the M line will die, but then a R7 is more than possible.
One last point - and my highest curiosity: Nikon. No idea what they will do...
Truly the end of an era. They helped capture life's moments. They were there when my children were born. They were there for their weddings. They will be gone but will not be forgotten.
I agree, Olympus is dead. I'm somewhat sad because I have a full pro line Olympus system with triple flashes. Its the best camera I've ever owned. Before that was the Contax with Zeiss lenses. That totally died. So I'm kind of use to it. I kept this all in mind before I bought my Olympus systems. Doesn't matter to me. I have all the lenses I want and all peripherals. Hey, things die.
@Rotodpreview, I feel your pain. If it is any consolation one day Nikon, Canon and Sony etc will be no more. It is only a matter of time. I still have my E-1 and E-300, love them. It's subjective but Olympus colour output is the best.
At some point camera tech will reach its zenith where even basic tech is more capable than most users will ever need. I mean how many megapixels or burst rate do you need? I am perfectly happy with my Sony A7 (mk1) and Leica M I just don't need any more (or rather I am not good enough to use that extra). So if you're happy with what your gear can do then no need to stay on the upgrade merry-go-round.
I purchased my Sony a6400 as a replacement for a compact point-and-shoot (Sony's RX100 II). The a6400 did not replace my full frame camera. So, unlike Chris and Jordan, I would be perfectly happy to see Sony release in 2021, an improved flagship model in the a6X00 series. The small a6X00 cameras, though certainly not ergonomic champions, are very easy to take with me almost anywhere and deliver great results. When I want a better photographer's experience, I reach for my FF camera. I think one path for keeping APS-C relevant is sticking with smaller camera bodies.
The Nikon Z5 and the Sony A7C are smaller than many aps-c cameras out there. Nikon Z6II/Z7II and the Canon R5/R6 are equal in size and weight compared to the X-T4.
The times that size and weight were a deciding factor and could be used as a competitive advantage are now behind us.
I would also prefer APS-C bodies with smaller and lighter form factors, such as the A6X00 series and Canon's M-series. Just as full-frame cameras have shrunken in size, APS-C bodies, if designed well, can be made even more compact without having poor ergonomics, as Fuji' has demonstrated with their X100V and Ricoh with their tiny GRIII.
Personally i think too small and poor ergonomics go together. Fujifilms best cameras from an ergonomically standpoint have been the X-Pro and X-H1. Both not being the smallest in its class.
@Knock knock Actually, the R5 is significantly bigger and heavier than the X-T4: 12mm thicker and 130g heavier, to be exact. I happen to like chunky grips and hate how the X-T4 handles in hand, but they really aren't the same size.
No mention of Point and Shoot cameras. It would be nice to see Sony release the RX10 V or Panasonic give us an updated FZ2500 with better glass and focusing system that is weather sealed.
I understand Pentax is small, even negligible, in the photographic business, but I think they deserve respect, because of their history and because of the quality of their currentt products, even with their limited ecnomic resources.
So I think you should at least be correct in your statements, avoiding to share WRONG info.
The dfa 50 1.4 Is Ricoh design, NOT Tokina, like most of the new lenses, that are all high quality glasses, likes the 11-18, the 85 1.8, etc.
The k3iii may not be your choice, but seems a very good camera, on paper, so please give respect to the brand and to the people that like it. Just respect, Is It so difficult?
Z50 and Z5 price: €800 vs €1500. That is quite the difference to the average person.
It's a shame Nikon hasn't supported the Z50 better, because the full frame alternatives are not going to be reasonable family/travel cameras for quite a while. But maybe that's territory forfeited to phones now.
Z50 should be compared to the Fujifilm X-S10 not to Full Frame. However a camera like the Z5 has 80% of the features of the Fujifilm X-T4 that costs1700 Euro. Even the Z6 (98% of its features) can be bought new for less than the X-T4. Also Canon RP and sony A7II can be get for less.
The Z50 and therewith the Z-mount exosystem does offer you an upgrade path to Full Frame and does support all new Z-mount lenses including those made for FF.
It is always wiser to buy lenses that allow you for a future upgrade than to limit yourself with dedicated APC lenses and be stuck with them once you have the money to upgrade your system.
Pentax: You seem to have missed the fact that Pentax already has a very solid line of FF lenses, all of which are optically near excellent. And there are a variety of good to excellent APSC lenses, both zoom and fixed focal length, now there's not a good fast APSC big telezoom. Almost all of these lenses released before 2020.
Leica: The obvious new Leica cameras for 2021 would be the TL3 and the CL2. And you ignore that the Leica S3 DSLR released (as in you can buy it today in Dec. 2020) in 2020.
Nikon. The Canon 1DXIII's AF though very good, is not as good as the D6's and the Nikon D6 is a better higher ISO body. Then Nikon is not going to announce a new sports Z body until the AF for its full framed M-ILC bodies improves and there are massive, fast' telephotos in the Z mount.
Sony prediction: An A99 III with the 61MP sensor in the A7R IV, and the same extraordinary EVF as the A7R IV.
I'm sure glad I jumped off the "SS Pentax" back in January 2016. I got tired of it being at least 5 years behind everybody else in practically every single department. The anti-thesis of "cutting edge," to say the least.
Have you checked out the substantial Pentax line of full framed lenses? It's hardly just 2 or 3. To imply that Pentax's full framed lenses are 5 years behind everyone else's offerings is simply wrong.
If Nikon does not bring out a pro grade mirrorless camera for the Olympics, I think Canon and Sony will kill them off in the market, so my prediction is a pro grade Z8 with grip and all the accessories and, most of all, AF that is on par with Canon and Sony! The D850 is still an excellent camera but it needs to either be upgaded or replaced by the Z8.
The good news for Nikon is there won't be Olympic games in a few months. Only the Japanese are refusing to accept the fact cause they have been dreaming of an economy boom for years. The winter Olympic game in 2022 might also be cancelled.
Hi Chris and Jordan-Love your videos-always very entertaining and useful. I was hoping to hear predictions about whether Canon will bring out a new 5D SLR. Should I give up on that and just get an R5?
While I don't know as much as Chris/Jordan, my expectation would be that there will not be another 5D DSLR anytime soon. Clearly Canon is steering their users into their R system, and the R5 is indeed the natural progression in the 5 series.
All of the rumors for 2021 are about expected R series cameras and none about DSLRs. We may have seen the last 5D series DSLR. I think the 1DX III will be the last 1D series DSLR.
Thank you Chris, Jordan and all the Seattle crew for giving us all something to watch and read throughout the year. You kept us entertained, informed and somewhat sane in an unusual year. Here's to a better 2021 <3
What about these new sensors being developed where you actually go inside them and live, and everyone likes you, and it's always sunny, and the only problems you have to deal with are those of your own choosing?
Sometimes I go to the lake outside of town to photograph ducks and birds and whatnot. There's a big tech complex next to it. It was windy last time I was there. My hat blew off my head and sailed over the trees. Mary gave me that hat when we were in our early 20's, right before I shipped off to Fort Drambuie on the Barbary Coast. I ran after it. I found it in the courtyard of the tech complex. It was a Sunday. No one seemed to be there. A steel door on the loading dock was creaking in the wind. I decided to investigate. I went in. It turns out they were working on the VR sensors in the basement lab. I went in one of the sensors and found myself in Gstaad in the Spring having a picnic on a sunny knoll with a woman in a Wonder Woman outfit. A bunch of goats were running around on the grassy slopes around us, tiny bells jingling on their necks. My old digital watch said it was 1984. Wonder Woman told me she couldn't help herself, that she loved me like no man she had ever known.
Frankly, I've had it with overpriced dumbed down "entry level" APSC cameras. This is marketing to the stone age. I have a 6 year old FF, I've moved on from this tired debate.
On the topic of the future, can we talk about flash systems and how camera makers suck at them? The first brand that integrates a Godox transmitter into each of their forthcoming cameras might get me to switch my entire system...
It would be better if camera-manufacturers would open up their SDK's. Especially on the 'Bluetooth' side of things much can be improved.
- Mic and headphone plug could be made obsolete by using the latest BT technology. There are some that support near 0ms delay on in and output. Making it perfectly suitable for wireless headphones and microphones in conjunction with video.
- Remotes can do much more if 3rd parties were allowed to operate the camera via BT. All you would then need is an app. The native apps are a laugh when it comes down to controlling your camera.
- Flash and led lights could be controlled via the camera.
- With BT5.0 you can easily transfer files to and from the camera or keep continuous connection for providing GPS information to EXIF data.
A well built, full featured GX10 is all I want, or alternatively a PEN-F II. If Panasonic and JIP can't be arsed, I might have to look to the X-E4, or sell a kidney and get a CL2.
This was fun (as usual). The boys seemed to miss a few things:
1. Pentax have already shown a new 21mm f/1.8 (no need to rebrand Sigma), plus it isn’t huge, which was their main gripe. Plus they also announced their new 16-55mm, which again is what they were kind of asking for. 2. Sigma has already said multiple times they are releasing a Foveon camera for L mount. It’s not a mystery. 3. Leica have just refreshed most of their line (they missed the S3 in the video) but most likely will have new CL2 and TL3 cameras coming next year. Also their M6 like M10 is the M10-D. 4. I think the M50 II (while a poor release) demonstrated that Canon didn’t feel the need to do a bunch of updates to their best selling camera. It’s far from a sign of the end.
5. Nikon not doing much with APS-C is just Nikon doing Nikon. Doesn’t mean the end. Nikon didn’t bother with APS-C lenses for their DSLRs either. 6. The thing about Canon being full frame only if there is no M updates doesn’t make a whole lot of sense. That assumes that RF can be FF only. I think we’ll see an APS-C RF model, despite M not going anywhere.
7. High res cameras have been completely left off the list. I’d expect Canon and Sony (at least) to come up with 80MP+ cameras in the not too distant future.
In addition to high res photo, I also wonder about high-res video. With Sony doing 4K120 and DIY Perks showing that the R5 could have been a far more capable 8K30 video camera, will we see more 8K cameras? Not that I think it's actually needed but a proper 45MP/8K hybrid would kick ass.
Yes, Sigma say that they are going to release an FF Foveon. Yes, they do. And they do again. And again. But they also confess that they have serious problems doing so. What kind of problems they do not say. But, they are very frank with that the problems are serious.
There are three potential problems
1. It is very hard to make small Foveon pixels. I guess they need to be at least 10 um in order to be "easy" to make. That is around 10 MP for a FF sensor. Not competitive, even though it is better pixels.
2. Heat.
3. Stitching of a multi layer structure too me sounds like a nightmare.
There likely will be an R1 based on the R5 with a larger body, larger buffer, vertical grip, 15-20fps mechanical shutter (for 14bit RAW and higher DR), 30fps with electronic shutter, and they'll somehow improve AF even more. All for the Olympics.
There has been a lot of chatter about an R5s with ~90MP sensor too. That would match well with Canon IBIS and new RF lenses.
I think we will see several new Canon M bodies as well as an RP replacement too. Amazon US has the M in the top 2 spots for mirrorless and in Japan there is always 1 or 2 M bodies in the top 5. I think the M series will be around longer than some other APSC systems.
I know there are a number of new Canon lenses rumored for this year. I just don't think Canon is going to let up. They sell about 1 out of every 2 cameras and I think they will leverage that.
"There has been a lot of chatter about an R5s with ~90MP sensor too. That would match well with Canon IBIS and new RF lenses."
How does people expect current full frame lenses to deliver anything good at that resolution??
The very best automatic lenses are huge and weigh a ton, and cost a pile of money and they barely handle 45-50MP. The very best Sony G lenses exhibit sustantial chromatic aberration even at their best apertures
Even Nikon, that has the best performing automatic lenses in the segment compromises the picture quality with brutal distortion and in camera corrections that can't be turned off.
So if m43 was widely panned for tiny pixel pitch (relative to full frame) then wouldn't a 90mp full frame sensor have pixels far, far smaller than basically any crop sensor camera? Lens resolution aside, smaller pixels can read less light before maxing out, limiting dynamic range. Maybe things even out because there would be so many tiny pixels?
I don't know. I think ~45mp is the sweet spot for high resolution full frame.
The current m43 cameras have a pixel pitch of an 80mp FF camera.
So to answer your question. NO. a 90mp full frame sensor would NOT have pixels far, far smaller than basically any crop sensor camera. It would be very similar to many M43 cameras from the last 4 years.
I often disagree with Mr Bolton - But here I have to agree with him.
GFX100 has the same pixel density as the Sony 61MP A7r4 and the Fujifilm X-T4. This camera is diffraction limited and it is not due to the fact Fujifilm can't make lenses. They are at the top of doing so.
Of course Canon can introduce a 90MP FF camera - But do you need it?
The GFX100 outputs 200MP RAW files making for just 600 images on a 64GB SD card. Sure you can use it for BIG prints. But, when was the last time you made a print larger than 50x70cm (20"x28")? Most images end up on a website or on social media or in a small album if they get printed at all.
For cropping? Yes - but even so a 50 - 60MP FF sensor already makes for a 20 -24MP APS-C sized shot. Even at 100MP you don't go over 30MP much.
In all honesty - 100 megapixels has no real use. (At least not for me and not anytime soon either).
I believe the sweetspot these days is 50 to 60MP and everything more is overkill for 98% of the photographers.
There is a legitimate debate over whether one needs more megapixels, but as long as a market exists then camera companies will seek to serve that market.
I do agree that many buy into more megapixels without necessarily needing it. Ironically as we get more MP most images are simply shared on digital screens and not printed.
There are some advantages to larger resolution: cropping ability, if downsampled to a smaller image will have more sharpness, less noise, better color depth, than if originally taken at the lower resolution.
So as usual, it is a matter of choice. Some will genuinely use and benefit from more MP, but others are reacting to it because it's a bigger number and they associate that with better.
“ The very best automatic lenses are huge and weigh a ton, and cost a pile of money and they barely handle 45-50MP. The very best Sony G lenses exhibit sustantial chromatic aberration even at their best apertures”
The A7SIII EVF is excellent and no doubt will be used elsewhere. Not sure we will see it in the A7IV. But I would expect it in the A9III sometime next year and an eventual A7RV which is probably 2022.
I agree...there is no reason why Sony only would use their highest resolution EVF in the body with the lowest resolution meant primarily for video work. That EVF will be used in other Sony high end cameras, probably starting with the next iteration of the a9 series.
I like my Fujifilm GFX 50s but wasn’t even tempted by the GFX 100. I’d love to see them come out with a 50s Mark 2 with IBIS and some more prime lenses keeping the vertical grip as optional. I would like a resolution upgrade but 75-80MP would be OK with me. That probably won’t happen and they would go with their existing 100MP sensor but at what cost...
That would first require Sony to make such 75-80MP sensor. They currently don't offer such sensor. It is not on the roadmap. There is also no update planned for the current 50MP sensor that sits inside the 50 series, so it won't get Phase Detect AF anytime soon.
The only direction for them to go is use the 100MP sensor and to put it into a body that sells for less. How 'low' they can go in price will be interesting. It may well decide the future of the GFX system.
I had to go look at the specs-when I shot the GFX 50S I just assumed it was phase detect because the focusing was very confident, if a little slower due to the large focus group being jockeyed around inside that big lens. I didn't get to test it out nearly as much as I wanted to, however, and find the limits of its contrast detect system.
It won't happen, probably, but a lower cost MF body with a 50-60mp phase detect AF sensor would be highly appealing, given how lovely the tonality and color depth is on the current one. In other words-just like in FF country-sacrifice top of the range resolution for cost, and also gain faster readout and likely deeper buffer with less rolling shutter.
A slightly more svelte GFX 50 series camera like this, in the vicinity of $4000, would be a very good answer to top flight FF equipment for a lot of uses.
The problem for all those users that bought a GFX50 is that they are stuck between the camera they have and the camera they actually want but are not going to get anytime soon.
I highly doubt if Fuji will make the upcoming 100MP GFX available for a price under $6999,- Which already would mean a huge 3K price cut compared to the current GFX100.
A 7K dollar camera is not what most people are willing to pay or can afford to spend on a camera. So it will not impact FF. Besides the fact if there is any true benefit between a 50MP camera and a 100MP camera. Ask yourself: Do you really need to have that many pixels and for what - honestly?
Fujifilm has no competition in this segment and so have some hold over every GFX50 user. Those that have invested in this system are therefore stuck with what they have as Fuji can dictate the pace of 'innovation' due to lack of competition in the segment. That's why we won't see a 50 replacement anytime soon. There is just no pressure upon them.
I know many dealers who haven't sold a single GFX100 over the last 8 month. It only sold well when it just came out, after that sales dipped. No different than with GFX50S and 50R.
If Fujifilm truly has strong sales as they want us to believe. (I don't see it in the store I regularly work for - on average that store does 1 to 2 GFX50R's a month). Then there will also be no reason to sell the new GFX100 below 10K. Think about it....
For every 1000 dollar less they will need to sell at least 10% extra to make up for the lower sales price. That's a lot of extra cameras.
If it goes for lower than 10K Fujifilm wants to increase sales volume, but will let go of margin and profitability. This is how marketing works.
I think people have unrealistic expectations for this new GFX100. It won't go on sale for $4500 - Fujifilm is not going to let go of 5500 dollars per camera sales. Expect the lowest price to be at least $6999,- and most probably more than that then less.
The Pentax variant of the Tokina Opera 50mm 1.4 is: The Pentax variant of the Tokina Opera 🙂 It is a trade secret though, who contributed what. Maybe Pentax paid for Tokina's engineering services. As usual with paid engineering services, the contracts grant the right to patent to the payer. But maybe Tokina allowed for a "special price" if they both could use the lens design.
However, since the 50mm 1.4 failed miserably in the market (both the Pentax variant, as well as the Tokina Opera variant in the Canon and Nikon markets), probably it doesn't matter much any more, who contributed what. That lens is dead anyway.
The kind-of more successful, more important landscape lenses for the K-1 are the rebranded old Tamron zooms.
Unfortunately, you don't provide anything substantial to back up your argument. As usual of course.
Maybe you should look at Tokina newest products - rebranded Viltroxes - to see who actually has engineering services and who does not.
And maybe you should look where Tokina Opera 50 is made. And maybe give some thought to why it's the only Tokina lens made in Vietnam, where Tokina has no manufacturing.
As for what failed and what not, it's not for me to judge. Ricoh/Pentax considered it successful enough to continue the D-FA* series with the 85mm, and that's what counts.
@dpthoughts !. D FA* 50/1.4 is a Ricoh/Pentax design (as is the 85). End of discussion. Stop muding the water and spreading your troll hate. 2. How you measure failure I don't know. I love the lens and it takes incredible pictures. I don't call that failure because that's what lenses are supposed to do, right? You should start showing your photographs instead of trolling
For a lens with no sales volume, it makes sense that mount variants share the same production site. There's nothing wrong with Vietnam, it is very cheap labour, which in turn guarantees the (in)famous decentering plague 😉
Maybe that is the reason why the Tokina Opera failed in Canon/Nikon markets, because Canon/Nikon users are just not used to low quality / high decentering, beyond tolerance levels.
Or another reason might be, that such lenses (huge, hefty, heavy monsters) are against the current downsizing trends. Pentax just doesn't understand the market.
@David, the market failure can be measured by looking up a lens' Amazon.com sales ranking. The silver edition ranks at #5,059 in "SLR Camera Lenses"; The black edition even doesn't have any rank.
DFA 85mm 1.4 (black): #1,936 in "SLR Camera Lenses".
I think such ranks effectively translate to: no sales for an extended period, so their rank mixes up randomly with all the other stuff which is not sold any more nowadays.
@dpthoughts - What low quality / high decentering are you talking about? I see none of it on my lens. NOTE: why should Ricoh/Pentax rely on Amazon? I have never bought a single camera/lens via them. I have bought dozens via my UK sellers. But I am so happy Pentax has you! Because you know everything about the market, you know all the reasons why things don't work or why they do. But most of all you know that everything Pentax/Ricoh does is wrong because - even if it wasn't - one troll writes it 200x in a message board so it must be true. I still haven't seen a single picture by you, btw. Do you even take photographs or are you just a number fantasist?
Not everyone buys at Amazon, but their retail market share is big enough to be a representative cross section on what's going on in the market. What sells, and what doesn't.
You can even see indicators for entire brands as a whole. Just look up the rank of the respective 1.8 50mm nifty fifties. That tells you everything about a brand's market position at one glance.
For Pentax, the DA 1.8 50mm (for $100) was their best sold lens ever. The $100 price tag shows, where Pentax real customer segment was, when they were a bit stronger some years go.
By now, "Pentax being doomed" leaves traces. Today, that lens ranks very low at #394, being a placeholder for the entire brand's popularity. For comparison, the exact Canon counterpart 1.8 50mm ranks at #1 still today. That's #1 versus #394, and that is within an overall shrinking market segment.
Did I already say, that Pentax is doomed? 😉
That is being doomed within a doomed market segment (APS-C DSLRs). Kind of double doomed.
david_sladek - please don't make the same mistake as I did and feed the obvious troll.
dptrolls - thanks for insulting my mother and her family by implying that Vietnamese can't make good quality goods. I assure you they can and they do, and your remarks are not only ignorant, but also prejudiced and in turn, kinda racist. You have been reported.
The Vietnam plant in Hanoi belongs to Ricoh. Ricoh makes lenses there; also recently moved in with production of GR cameras, from their old plant in China.
The problem in general is that some people keep insisting on D-FA* 50mm lens being a rebrand of Tokina Opera, while patent on the lens belongs to Ricoh Company and the lens (actually, both lenses) are manufactured by Ricoh. Which basically means, the Opera is a rebrand of Pentax, not the other way around. It's just a matter of clarification and denying rumors about Pentax only rebranding stuff from Tamron (3 Pentax lenses are in fact Tamron rebrands manufactured by Tamron in their plants). Funnily enough, Leica rebrands tons of stuff and this logic never applies to them...
As for the internet fight, dptrolls is a known Pentax hater that is, for example, famous for putting K-1 II into his gear list just so he could leave a one star review on it. Hopefully at least one good thing in 2020 will happen and the guy will get moderated.
@Heliar, your racism allegations are BS. I think it is more "pride-ism" versus "frustration-ism". I (and the entire used-lenses market) assume, that Japanese workers feel an much-above-average pride for their Japanese companies and their products, so they tend to develop this extra diligence. They work with their heart. Whereas if cheap labour is exploited, e.g. no labour unions, unfair contracts, "hire and fire", bad payment, etc... then frustration emerges, which tends to cause somewhat lesser diligence.
The used lens market prices reflect this common wisdom. If a lens has two variants (one made in the country of origin, another one made somewhere else where labour is cheap), guess which variant commands the (much) higher used market price. Same applies for e.g. Leica lenses, made in Germany versus made in a cheaper country.
Well, if you say it doesn't matter too much on who designed the lens, you're probably right. It is however still misinformation to perpetuate errors.
The accusations of racism has nothing to do with the lens in question, but the attitude of the user who says Vietnam workers guarantees shoddy workmanship, which is a personal issue to me as part of my family lives there and they deserve better than ignorant stereotypes.
I agree that I maybe shouldn't get so agitated, especially at the end of the year. Happy 2021 everyone, I wish you lots of good light and photo trips.
Thank you for the response. I wasn't aware that reeee meme is a mockery towards people within autism spectrum. I have seen that used only as a way to portray someone's arguments as emotional vent, and used it here as an auto irony, playing with typical Pentaxian stereotype. Good to learn something new, I shall stop using this meme.
As for what's better for Ricoh Pentax users image, you sure are right about what you're suggesting. I regret going into the internet fight with dpthiughts. Maybe if I just didn't respond, I wouldn't have to see ignorant remarks about my family members ethnicity and respond to them in emotional way.
I certainly can see Nikon updating the 850 into an 880 by adding most of the mirrorless capabilities developed for the Z7II. I wonder though if they will go as far as also updating the D500 into a D580 and repeat creating a dedicated APSc sensor like they did in the D500. I don’t know if it makes any sense any more (not that it made much sense when they did the D500 and yet it was a success, so maybe). It will leave a lot of birders orphan if there is no successor to the D500 in either D or Z form.
I think that D500 may actually be provided as an MILC in 2021 to stand against Fujifilm and to get you into the Z eco system.
That said I foremost think that APS-C at the 2K dollar pricerange won't really sell much any longer considering the fact that you can buy Full Frame camera's that are nearly as capable for less.
Any X-H2 is going to be a really troublesome camera to sell. Also because we all know how Fujifilm treated the X-H1 without giving it any love they basically ruined the model line.
Yeah, they did kinda start ignoring it pretty soon, so they could bury it enough to sell more X-T4s when they came out.
To their credit, however, it has had two firmware updates this year and as the owner of a pair of X-H1s, I can say that those updates did make the camera better, if not hugely so. But the trouble with the X-H1 was never how good of a camera it is-it's fantastic, really-just that they introduced the new sensor and imaging engine in short order, versus introducing said new sensor system on the H1 where they should have.
Let's hope they learn that lesson and, along with fixing the minor gripes in the H1 (battery life and headphone jack w/o the grip, 10 bit video, etc.) use it as the vehicle to introduce their newest generation of sensor and CPU. My credit card is ready and waiting..
What a difference a year makes. Last year it was Sony, Sony, Sony. The home page of DPR had Sony ads on all sides. This year? Just solid gray. Canon, who DPR's expert readers had written off, seems to be fine. And while DPR readers claim SLRs are obsolete, Nikon is set to release a new one.
2021 should be a good year for Sony because by accident or design, they didn't release much this year, when people weren't going anywhere.
For Chris and Jordan, I predict some fabulous trips. Having seen what Calgary is like during the winter, the manufacturers will not want their products demoed under those conditions. Well, Olympus might have.
This D880 will most probably be Nikons last DSLR and D850 can be considered the best DSLR ever made and has been selling as hotcakes.
Even today the D850 can be considered to be at the top end. It is nothing like the ordinary DSLR. No wonder if Nikon wants to provide one more last of this model
Nikon may even keep one DSLR model for a long time to come to provide to those DSLR users that refuse to surrender to MILC. Not such bad idea. Nikon knows this one camera will sell very well.
Nikon only just stopped manufacturing the F6, a film camera with the AF of a D2x! I think there will be at least one DSLR available from Nikon for years and years!
"APS-C is dead" has really increased in volume here. Now that they have IBIS I think Fuji could still make a go of it IF they update some of their lenses. The video talks about Sony's need to update some lenses, and IMHO the same applies to Fuji.
The update I envision not only improves focusing, but it makes the lenses significantly smaller while maintaining image quality. And dare we hope for a bit less expensive?
There is no point in buying a good Fuji body-and-lens combo when it is the same size, weight, and cost as a good full-frame setup.
I don't think it has anything to do with the number of lenses. With all respect it is the best APS-C system around. There is actually not much wrong with the system itself.
However, at the pricepoint Fuji sell their high-end cameras today they are far into the Full Frame segment.
Not only that, but at this pricepoint Fuji are also competing 1 to 1 against as capable Full Frame mirrorless models. This just can't end well.
Prices of Full Frame are coming down further and further now nearing the mid-end APS-C models. It is this what puts the pressure onto Fujifilm. Some people here refuse to see that price is one of the deciding factors for switching systems. I am convinced that I am not alone and many Fujifilm users like myself will go back to the brands they came from.
Who ever thought that Olympus would be pushed out of the market? That was not because the system s^cked. But because the system was overpriced and the refusal to acknowledge FF is an important segment.
@bdbender4, I suspect that APS-C is going downhill. Because fullframe (and their lenses) trend towards becoming more compact, and more affordable again. Fullframe is currently becoming the new APS-C.
APS-C is starting to become redundant, for the same reasons why Olympus already became redundant as well.
Nothing to do with technical reasons, only with market developments. Fullframe is in the process of cannibalizing APS-C, MFT, and the small cropped "digital" 33x44mm medium format.
Fuji's most expensive X mount camera is still $300 cheaper than a Z6 II, an S5; $800 cheaper than an R6.
For $999 you can get a cripple hammered FF plastic Canon, the A7III's Grandpa from six years ago, a ho-hum Z50 with three lenses available.. or a Fuji X-S10 that does most of what its bigger brother does including IBIS and magnesium body build. And those lovely film sims to boot.
So APS-C still has a story to tell. Heck, look at Canon's M6 II-also a very wholesome choice. And to its credit, the Z50 is at least built to Nikon's high quality standard.
Mr Bolton and on top of that uber-capable X-S10 for a grand you can pick up a used backup body for the same system for as little as $100 (X-E1 16MP) to $300 (X-A5, X-T100 24MP), pack a small bag with six native lenses and go on a trip well-prepared. If you want that kind of flexibility in FF mirrorless, you have to take a bigger bag and spend twice the money.
I shot my X-E1 a whole lot over almost 5 years, til I upgraded to the X-H1. The E1's images still hold up remarkably well. I still have it, and occasionally use it with the 35mm f2 or the Meike 25mm f1.8, when I want a smaller combo than the chunky X-H1 and 18-55 or one of the long, heavy vintage zooms I attach to it.
davev8 one collapsible zoom lens does not a compact system make. That's the same as saying "but my nifty fifty" while ignoring all the other focal lengths. https://j.mp/3rFh00D
Mr Bolton - 300 dollar difference on a 2000 dollar vs 1700 dollar camera is just 15% price difference. People are willing to bare that difference.
We are talking a price range in which if people can spend 1700 dollars on a camera they are mostly also able to spend 2000 or 2500 dollars on a camera.
In this price range the price differences becomes pretty negligible.
DrewRick canon has 2 collapsible zooms but fuji would need a 50-140 F1.8 to compete..their lies the problem as making VERY fast APS-c glass to match FF fast glass becomes very big and expensive and is VERY challenging to make optically good .case in point is the fuji 50mm F1.0 its big ,expensive and optically challenged... as time goes on and cameras have to move up market this will become more of a challenge to APS-c......i don't know why camera size puts the lens hood on the FF sigma 85mm F1.4 that's smaller still a little faster optilly much better and cheaper https://camerasize.com/compact/#841.926,777.920,ha,t
Knock Knock "if people can spend 1700 dollars on a camera they are mostly also able to spend 2000 or 2500 dollars on a camera."
Spoken like someone who never had to bust a$$ all year and live on ramen to get the $1700 in the first place. There comes a point of diminishing returns in just saving up forever versus actually being able to do and enjoy the hobby.
Capture at 2.8 with a stop less Toneh is.. actually more than good enough for most people. Equivalence is a thing, but it's really an overstated thing in comparing APS-C to full frame.
This is my last equivalence troll feed in this thread. Enjoy.
They make one. But it's not the only lens they make-and a lot of the reason why they made it is to shut the FF troll extra-stop-of-Toneh crowd down a little bit. Plus it's nice to have such a specialized tool. Kind of like having the real Park Tools headset press versus the cheap-o one from eBay.
My point is that Toneh is valuable to have-but it is by far not the most important aspect of photography-and when I say it's overrated, I mean by the FF troll crowd who don't know how to get a longer lens and step back to get the image compression and blurred background, in the rare instance when a stop less isn't enough. Or how to use other compositional and lighting capabilities to get good photos.
If you're on this forum bashing crop sensor, then chances are you don't really need the resolution increase. As an aside, @DaveV8, I looked at your gallery and there is nothing there that I couldn't do with my Olympus E-M5. Jussayin'..
Mr Bolton my gallery is full manly of test photos and stuff that are there as i use DPR to host them for elsewhere.....maybe i should put some real photos in it as it often mentioned,,in fact only the other day in one thread some one say he was justified in being rude about my education because of my gallery ...i cannot see the connection either i have FF and APS although my EOS M stuff will be going as no update for the M5....for me i find FF cheaper as most of my FF lenses can be 1 stop shower.. i tend to use on average F1.8 to 4 but stop down on UWA
Hey, if you're gonna spend so much time bashing APS-C for how inferior it is, then you should populate your gallery with photos of your superior full frame camera photos. Is all I'm sayin'..
Equivalence is equivalence. Nothing to do with "overrated", or other bad emotional associations (usually coming from the inferior side of equivalence) 😉
Compensating that via getting a long lens is not a solution. This paparazzi style tele photo look is boring and outdated. Today, from fashion to editorial to advanced hobbyist photography, standard to wider angle looks become gold standard.
Today, most photographers (hobbyists to pros) don't photograph the same way as their grandpas did.
For having standard angles to wider angles, with still maintaining some decent amount of background separation, fullframe seems the best option, in equivalence terms (fullframe is also superior to the small cropped "digital" medium format, in that respect) (due to fast lenses availability).
This might be another reason, why fullframe seems to thrive everywhere? People want that modern look (modern compositions) to their people photos, away from grandpa's old school.
Having said that, Fuji might get away with their smaller sensor restrictions, because I believe that most Fuji guys tend to be old guys. Fuji is so expensive, that they attracted veterans which had already expensive DSLR gear before, and which were used to spend high $,$$$ on lens stuff.
Being old probably means, being used to old-style portrait looks, i.e. indeed that tele looks. That is what Fuji X can do.
OMG First, full frame was better because it's a bigger sensor.. now it's better than bigger sensor systems because.. it's smaller?!?! Make up your mind.
Grandpa shot on an Instamatic, or else a Minolta X370, which I have one of; and frankly the Fuji simply blows it away for image quality. 24 digital megapixels will handily out-resolve any 35mm film emulsion.
But yeah, DP Review's most popular gear at 5 out of 10 being Fuji based on Instagram likes.. that really tells us how many old school veterans buy them :-D And how old fashioned their output looks on said Instagram.
Happy new year, full frame troll. Go take some pictures.
As I said, the fullframe "superiority" over both APS-C and also over small cropped (i.e. not real) medium format is not due to sensor size. It is due to availability of fast lenses (after applying equivalence corrections to apertures).
Small medium format (33x44mm) is inferior - for bokeh - or background separation, - or low-light cleanness, because medium format doesn't have fast lenses at all. Digital MF sensors are only marginally bigger than fullframe, so they don't compensate MF's lack of fast lenses.
For Fuji users it is hard to understand that the golden egg is with Full Frame. They just have been brainwashed by Fuji who has always told them it was with APS-C.
And.... it might be so if you just took a look at MFT - APS-C and FF. However these days MFT is more or less put out of business now Olympus has surrendered and APS-C has become the smallest sensor amongst interchangeable lens cameras.
So everybody is starting to look upwards again and even Fujifilm does so with its refocussed vision towards the GFX as this will become their main focus over the next years to come.
Fact is that lenses for the system are either slow, or heavy and inconvenient in size compared to FF. It may have better IQ, but 100MP+ is overkill for 98% of us nobody prints large these days.
APS-C is stuck in between sensor size, pixel density and being a lower profit margin product and whereas the mass in sales volume is falling away.
The bottom is out and a freefall for Fujifilm may well occur.
I disagree. And apparently with the continued new products, so do Fujifilm and Canon and Nikon. No one needs 100mp, but apparently judging from the large number of 20-24mp full framers out there, most people don't seem to need more than the 20-26 (counting the Canon M6II, 32)mp that crop sensor models offer, either.
There's no Fuji "brainwashing." The images are out there. Apparently at least 400,000 people last year liked the Fujifilm images enough to go out and buy the cameras and lenses used to make them. Not seeing any lie here. But seeing a fair amount of full frame traditionalism going on in the marketing of larger, more expensive, heavier cameras as the baseline for taking good pictures.
If an X-T3 is good enough for cover work on Vogue Magazine, then it's good enough for my friends and my cats.
And I wouldn't call Panasonic's m43 based BGH1 "surrender" but that's just me.
Equivalence is what it is, the point is, what do you truly need. For every giant F2.8 zoom, there is a smaller set of F2 crop primes generating equivalent results. And for every F1.4 FF prime there are people who don't need it because it would be stopped down 99.9% of the time. My point is, there are options in every system and you can buy into the system that gives you the options you want / need / can afford. For 9 out of 10 people, that's a smaller-than-FF system, so the statement "you might as well buy FF" is manifestly beside the point, when FF is not what is desired - instead, many buyers prioritise portability, user interface, film simulations, affordability over raw sensor size, and they put their money where they so choose.
DrewRick, that's a theory. But the reality (look at Olympus' fate) shows, that your assumed "prioritise portability, ..." seem lowest priority by now for most.
Another factor is, that mirrorless full-frame re-discovers compactness again currently. Also, their ergonomics are excellent (Canon R, Nikon Z) and even Sony has woken up finally (a7 S III). So Olympus and Fuji seem redundant now, due to user priorities and because FF hijacks former APS-C / MFT properties.
So, Olympus goes first, and Fuji might follow in the next 5 years?
I give Fuji a few more years than Olympus. Because Fuji lenses are overpriced, they are also highly profitable for Fuji. That certainly helps their life span tremendously, for surviving a shrinking market relevance for a good amount of time. With Leica, that is even more extreme, but seems to work.
If Leica were APS-C or even MFT, they probably would be gone by now, though.
dpthoughts Olympus is overpriced and their flagships are large-bodied, and I mentioned affordable and portable, so the Oly example doesn't disprove anything I said. In fact, if you want to invoke reality, why not address the fact that 9 out of 10 sales continue to be smaller than FF and FF continues to fail to capture majority sales in the market?
When looking at Amazon.com's sales ranking for mirrorless cams, FF and APS-C (consisting mainly of Sony a6x00 and Canon M) are quite intermixed. I'd say that it is 2/3 APS-C against 1/3 FF.
Whereas the cheap segment probably doesn't count anyway, that isn't our cup of tea here. I assume we focus on enthusiast system cameras here, i.e. the segment which Fuji wants to address. For such a segment, we seem to have a multitude more fullframe sales over Fuji sales, according to the ranking.
- The 1st Fuji is the X-E3 at rank #18. - The next one the X-T30 at #25. Since ranks don't translate to sales shares linearly, but more as a belly-heavy curve, to me it seems that Fuji might have 1% to 5% of new mirrorless camera sales at the moment.
So, Fuji seems on its way to become the Pentax of the mirrorless world now, i.e. not the quick exit (Olympus) but a very slow one (like Pentax).
dpthoughts Amazon rankings are a mixed bag of real statistics, pre-orders counted as sales for the entire time period until delivery, and what amazon wants to sell that day. They themselves say it should not be used as an indicator of sales. Your prediction of "Fujifilm = Pentax" does not follow from the available sales statistics and reeks of desperation.
DPthoughts lost me at compact f2 primes equivalence to f2.8 FF larger lenses being "just a theory." No, there's that stop of difference we crop shooters have been bludgeoned with for years-but this time it works out in our favor.
it wasn't me 🙂 I did a text search for "just a theory" but didn't find anything. Compact f2 APS-C primes are equivalent to compact f2.8 FF primes. That is not "just a theory", but also works out perfectly in real life, of course.
Another example: your 56mm 1.2 is exactly the same optical achievement, than a FF 85mm 1.8. The latter is usually more compact and affordable, even though it achieves the same thing optically (bokeh, noise).
Nothing to do with trolling. That is math, science, and ability to observe reality.
Some people find it hard to swallow that certain advantages of a system in todays world are getting obsolete against the other system.
I really loved my Fujifilm system, however now time has progressed and new systems have entered the market that can do the same and better it is getting time to sell off my Fuji equipment and move on. That's a sad reality and one Fujifilm is not willing to deal with.
They want me to upgrade to Small Medium Format. Which in an IQ sense may have a slight advantage, but has severe other disadvantages that outweight the little IQ benefit for me. So my next camera will be full frame.
Knock Knock Who is There I cannot find anything of substance in your post other than "I decided to change systems, so that means my old system is now bad"
The Fuji 56mm f1.2 can be had new in the vicinity of $900, and is optically excellent. I've had this debate before, it isn't notably different in size from a number of nicer FF 85mm 1.8s that sell for similar coin.
An X-S10 is $800 cheaper than an A7C, is built better, and has nicer controls. If you don't like how Fuji looks, then don't shoot it. Seems simple enough.
Mr Bolton - I think it is clear we agree to disagree over many things. I have never complained over the 56mm f1.2 except for its slow motor it is a fine lens. The X-S10 might be to your liking, but it doesn't cut it for me.
As for buying cameras everybody has different needs and wants based upon his shooting style and experience
Yeah, and those of us who for whatever reason shoot not-a-full-frame-camera kinda get tired of the equivalence argument. Bottom line: I don't need to know what your Sony can do. I need to know what the camera in my hands, in this case a Fuji, can do. So far, I haven't needed that extra stop of Toneh beyond what I can get with good technique and the gear I own. It has literally autofocused correctly in the dark for me.
So if the time comes that I need the extra stop of Toneh, I will reevaluate. Probably end up with a Nikon, as the Z6II seems closest to my tastes as an X-H1 shooter.
Meanwhile, I just ordered the TT Artisans 50mm f1.2 manual focus bokeh generator. It's $100 so we'll see how it goes.
Fuji runs a different business model than the others. Fuji depends on locking naive joiners into having to buy overpriced lenses, which then generate profits. So Fuji benefits from using cheap, possibly subsidized bodies as poisoned baits to capture new joiners into this lens profit model.
Sony is the other way round, their bodies are expensive when they are released, and become cheaper somewhat later. This is because Sony has the 3rd party lens makers, so Sony's bodies require to generate profit as well.
A strategy which misuses too-cheap bodies as poisoned baits for naive joiners would not work out for a brand like Sony, with too many good & affordable 3rd party lenses there.
Regarding the $100 Artisans, I guess it looks like a $100 lens then. As a manual 1.2 lens it cannot be used for people photography, not even from a tripod, because of the constant head and torso movements of the subject.
P.S. Unless you have a patient wife, who would accept 100 attempts for the random lucky sharp shot. But for any pro or hobby model usages, this wouldn't work out.
If you take bokeh people photography really serious, then you probably would require - a lens which corrects quick but miniscule focusing changes very promptly / fastly, i.e. not something like a slow 56mm 1,2? - a system with a good eye auto-focus, i.e. not Fuji. Preferably Sony or Canon R; not sure yet about Nikon Z?
Else, everything is just total random focusing luck gamble every time, for such shallow DoF?
Umm.. despite my serious lack of experience shooting a model in a somewhat studio environment, I was able to attach the 50mm f1.0 to my last-gen AF equipped Fuji X_H1. I shot over 600 images and 575 of them had sharply focused eyes. The AF hit rate was fantastic at 1.0 and 1.1 and 1.2 and up. So I don't know how I could have done much better, with any system.
My pictures had several other, user error related flaws ;-) but poor AF performance wasn't an issue. And I didn't even have time to really optimize the settings, which can make a big difference even with Sony.
As an aside, I did check out the Nikon Z6, Z7, and Canon R6 in person today. All nice cameras, but the Nikons felt closest in ergos to the X-H1 around my neck. The latest firmware Nikon AF seemed to work the best, instantly finding eyes and tracking better than the Canon, but not a lot better. Like personal preferences/settings could play a big role there.
And yes-duh-brand new 2020 cameras starting at two grand, had better AF than my 2018 camera that I bought for a grand on sale when they discontinued it a year ago.
Overall, however, after holding and shooting several modern full framers next to my Fuji, I can tell you that in addition to the Fuji having by far the smoothest shutter, that missing focus on any of these would be user error far more than camera error.
The Canon R6 shutter was soft, but kinda had a grinding sound to it. Not objectionable, but made me go, hmm.. meanwhile the Nikon had a hard mechanical CLACK, not real loud but you sure know when it fires. The X-H1 is smooth like butter, it's obvious they went to great lengths to dampen it.
I bought a lightly used copy of their much-contested 16-80mm f4 WR zoom, it was $649. Early efforts look tack sharp, but we shall see when there's more light. AF is swift and smooth.
You missed one point: what happens behind the sensor? We need a new file format for photo, maybe HEIF replacing JPEG, supporting HDR? We need a convenient video format, maybe Dolby Vision replacing RAW C/N/S-log? Which camera manufacturer will be able to keep up with IT giants?
Hopefully we'll see an alliance, such as Nikon optics paired with Apple IT!
No one really wants to pair with Apple. Because it's *their way or the highway* and there will be perpetual licensing fees involved. Even if the partner escapes with soul intact.. I don't want to have to pay Apple for every picture I take. They didn't invent it anyway-they just invented the marketing several years later.
Since when do you need to pay Apple for every picture you take? Where does this nonsense come from?
Blame Zeiss instead for selling the first rental camera with Adobe Lightroom CC... who paired with Googles Android for the record.
There are a few things we have to thank Apple for.
- Killing off Adobe Flash was one of the best things Apple ever did. - ProResRAW for video is a very good codec embraced by the industry - HEIF solves the problems there are with JPEG and contains more bit-depth yet gives images a smaller file size. - We all love to watch Pixar movies which originated out of Apple - Without the ipod we would still be stuck with the CD player and without the iPhone we would still be using Nokia’s and hammering digits on a keypad for typing text...
Do a little research about FireWire and how it wasn't widely adopted because Apple demanded a license fee of a dollar per port on every single motherboard from every vendor.
Recall how Apple computers never got Blue-Ray discs because they wouldn't play ball how Steve Jobs wanted them to.
If a vendor puts Apple stuff in their firmware-Apple will want a piece of it. I get that.. but maybe I *don't want to freaking pay Apple every time I buy anything that takes pictures, just to get 10 bit JPEGs.*
@Knock knock.. nice try, Bud. But I worked for a tech company and back in the year 2000-before Apple invented any of those things-we could play mp3s on a PDA, we had Transmeta's proto-iPad in our lab in 2001. Apple's software distribution/payment model was almost completely plagiarized from ours, which Amiga debuted in 1999. I was there.
Apple didn't invent any of those things, not even Heif. The standard was laid out in 2013 by "Requirements for still image coding using HEVC". chiariglione.org. 2013-07-29. Retrieved 2018-08-24. .. https://en.wikipedia.org/wiki/High_Efficiency_Image_File_Format (copy and pasted from the Wiki article footnotes.
Apple were the first to adopt it into their OS, however. Their version generates .heic files. Which you can bet they'd want a license fee for someone's cameras generating that file extension. However there are ways around it, so it looks like I was partly wrong anyway-.heif could be done without paying Apple thanks to the ITU.
@Mr Bolton: agree that Apple didn't invent most of the tech. But they are incredibly good at early adopting the right things and driving them to perfection. Like online streaming instead of physical media, App packs instead of DLL hell, HTML5 instead of Adobe Flash, HEIF instead of JPEG, USB-C instead of FireWire+charging+audio+... Also, I love the regular Unix shell on my MacBook, which I consider much more standard than proprietary DOS or PowerShell attempts by others. In the end I don't mind with which particular IT company Nikon&Co would collaborate with -- even open source standards would be an option. But it appears clear that camera companies are hardly able to keep up on their own.
DLL hell.. yes, back in the day us Amigans just laughed at those silly PC guys. Our hardware had Autoconfig that worked properly a decade before PCI. The Amiga's shared library implementation was exceptional, to this day has no equal really.
Apple are a marketing firm. Firewire, FW800 and so on, could do everything USB does now, it's all in the spec. The reasons it didn't take off were not just Apple's licensing, but Microsoft deliberately crippled FW drivers in Windows because of their 'We didn't make it so we're gonna break it' ethos back then. The CEO of HP wound up being so mad at Apple that he called Intel and said "Make something faster than USB that isn't FireWire so I don't have to give Apple money." USB2 was the result.
Finally USB won the race. Everyone is familiar with USB sticks and drives. USB-C added the rest: small size, flip invariance, power delivery ... and Apple was among the first to adopt it ...
Most people seem to agree, it'll be phones drones and full frame. Full frame has become an option, no longer a luxury. I finally bought a full frame, very glad I did so. I was so pleased with photo quality, dynamic range among other things, I'll simply never go back to APSC or any other smaller sensor. Unless it's my phone :-).
I think APS-C is still relevant, the main reason is that good AF is far cheaper in APS-C than FF, e.g. an a6100 has amazing AF at 1/3 the cost of an a7C.
One stop out of 14 of dynamic range means you just turn on your flash one stop sooner. The quality improvement from FF over APS is exaggerated. Light and lenses > cameras and sensors.
I've had it with dumbed down apsc. APSC, whether sony nikcanon or whatever, continues to live in the stone age, continues to pretend everyone will buy an "entry level" apsc. Fuji APSC is ridiculously overpriced. I have a 6 year old FF with OIS so my primes work fine. I've moved on.
You can do quite a bit more with two grand in Fuji country than with full frame. And referring to crop sensor as "dumbed down" after its makers invented many of the mirrorless qualities we all take for granted is, well.. kinda dumb.
I can get a new X-E10 and the holy trinity of Viltrox primes for a little under two grand. And it's not a six year old Sony that can't do 4K video without a ridiculous crop. Also Fuji colors, menus, and ergos and "not built like a Playstation accessory."
If that's too expensive, there's also the $699 X-T200.
I'd like to see Sony match Canon R5 and possibly even improve over it in terms of animal eyeAF. Canon have proved it can work as well as it does for humans. Otherwise bye-bye Sony and hello R5 next year :-D
I largely agree with your predictions.. However I don't see Sony going to invest much into APS-C. This segment is done.
Even though it has been hugely important in the past it also has been a pain. None of the manufacturers really liked the sensor size it was made popular because it was relatively cheap to produce.
However yields of FF sensor production have greatly improved and Full Frame is falling in price like a rock these days.
Canon, Sony, Nikon and Panasonic are planning to kill it like they have killed M43.
As from Panasonic - I doubt to see another M43 sensor based camera. Keeping up two different systems in a shrinking market is just too expensive they want to become a major player in the FF market and this is what they will aim for.
As for Fujifilm - I think we will see a new GFX100 at a pricepoint of $6999,- Still too expensive to make the slightest dent into the FF segment and as for the high-end X-Series they will have a problem selling it at this pricepoint.
Before somebody tells me APS-C is still sold 'most'. It is not about the numbers, but about the profits they make on products and the value they represent.
Better sell 200.000 units with a profit of 2000 dollars each then to sell 850.00 units with a profit margin of just 450 dollars each.
Especially in a declining market and in which the lower end models bear most of the erosion taking place.
Manufacturers will make whatever sells. For people buying their first camera it doesn't matter what the sensor size is, they will not understand the benefits anyway. What matters is price, and Full Frame cannot compete on price with APS-C.
Sony released more APS-C camera bodies than FF in 2019. They also released two new APS-C lenses last year. It doesn't seem to me that they are abandoning it.
Fuji doesn't have FF, so they will continue to push APS-C.
Nikon released new APS-C camera and lenses for their new Z mount system. It is rumored that Canon is also planning an APS-C camera for RF mount next year.
Releasing cheap FF cameras can cannibalize their mainstream $2000 - $2500 camera bodies. While they can do a fully fledged APS-C camera at $1000 without any problem. In the entry level it will be a choice between a heavily crippled FF camera vs fully featured APS-C.
If price was all that mattered there'd still be a market for P&S cameras, the first camera will for 99% of new users be a smartphone. Cameras don't start to sell in volume until they offer a substantial upgrade, to people who have decided to have an interest in photography.
I just went to BH -> Digital Cameras -> Sort by "Best sellers". #1 is the $3899 R5, #2 is the $3498 a7s III, #3 is the $2499 R6, #4 is the $1698 a7 III, #5 is the $549 Rebel T7. Granted it's right after Christmas so maybe that data is flawed but it's at least a sign that many aren't bargain bin hunters.
Then there's the lenses, you can get a $1200 FUJIFILM XF 16-55mm f/2.8 but when you can get a $1100 Sigma 24-70mm f/2.8 DG DN, eh... you get a little more range for a little less light but it's not a bargain. So you can put together a cheap APS-C package but it's not really cheap unless you stick with that.
And right now you could get the Nikon Z5 for $1200, but of course no Sigma for Z-mount...
Well B&H is a camera store I don't know how many beginners know that it even exists. I checked Amazon Mirrorless Camera category: (#1 Kodak for $15), #2 Canon M50, #3 Sony a6400, #4 Canon M50 with mic, #5 Sony A7III, #6 Canon M50 with bundle, #7 Sony A7SIII, #8 Canon R6, #9 Sony A7RIII, #10 Canon R5.
Also beginners will not buy a $1000 lens, it's more likely they go for the kit lens or a super zoom like Sony 18-135, or a cheap $300 Sigma prime.
ProT3ch -" What matters is price, and Full Frame cannot compete on price with APS-C"
LOL - It already does!
CaSoNikon all three have cameras that sell FF in price well below the X-T4 and some of these cameras these days have more to offer than Fuji does. You are ignoring the fact that this market is changing rapidly.
This market is all about about volume and profitability.
A camera like the X-T4 is not profitable at a marketprice of 800 dollars so they need to sell it for 1300+. The profits are too low in this segment to make enough money to bare the cost for R&D of newer models
The difference in production costs these days just sits in the sensor, not in any other component that goes inside a camera.
You do need some high profit sales to fund the lower end models and to fund for R&D. It is called Return On Investment
But please keep sticking your head into the ground APS-C will be on the last legs and is a goner before the end of the decade. It will go the same path down as MFT
I don't understand why people always compare the most expensive APS-C camera and lenses to the cheapest FF and say they are price competitive.
Sony a6100 + kit: $850 Canon RP + kit: $1400
That's a huge difference and I'm pretty sure you can find a cheaper APS-C camera than the a6100.
I cannot predict what will happen by the end of the decade, but right now it looks like they are financing their FF development with the profits from APS-C. All development happens with high end FF cameras, backporting those changes to APS-C should not be expensive.
Fuji GFX 50R Medium format camera is the same price than the Sony a9 II, does this means that FF is dead and medium format is the future?
Maybe DPReview could at least keep up with Ricoh cameras, before making jokes about them not releasing many products? For example: Ricoh Z1 (1-inch BSI CMOS 360 camera) launched in 2019 is not even in your database! (at least it featured in your news)
Well we went into 2020 not knowing that coronavirus even exists. While we start 2021 with the highest (or near it) number of cases all around the world. God knows how long vaccinations will take, I red an article that puts general availability of the vaccine to September in developed countries (US, Europe, Japan). Before that only priority groups will get it.
3rdWorld countries must be vaccinated first before 1stWorld unless we do not allow 3rdWorld people to travel to our country. We can afford safe-six and masks and hand sanitizers and home schooling and work from home ... 3rdworld don't have the money and technology.
The scenario is if we get vaccinated first and not close the borders we are just dogs chasing our tails
Qualcomm snapdragon processor inside the camera. One of the main manufactures (it would be Nikon most likely) will jump to mobile-based processors instead of spending a lot of R&D in their own internal chip.
This allows them to do massive amount of computational photography. Complete AI AF and probably 8k video, etc.
It's clear even with two processors Nikon was not able to do internal 10 bit recording so it'll be smart if they can shift to a processor that is so optimized for computation photography and video.
It is either Snapdragon or Apple A14 Bionic Nikon will rise above else. But if Nikon spends their fortune on R&D for computational photography that it cannot perfect it would be a dire consequence
Not sure Nikon spend much R&D on their processor, as Expeed is a Socionext Milbeaut renamed... so Fuji and Panasonic are spending the R&D bucks... (possibly Nikon pay for some customisations, possibly not...)
The problem with using Qualcomm chips that they include a lot of silicon not needed for Cameras like GPU capable of running 3D games, or 5G wireless modems. These chips also run at higher clock speeds. Use the newer and more expensive manufacturing process. So it would be more expensive, produce more heat and drain more battery.
That said probably all camera manufacturers use ARM reference design CPUs. To be honest both Qualcomm and Samsung also uses ARM reference design CPUs in their latest generation mobile chips.
Sony make phones in case everyone forgot. Since they merged mobile and camera divisions, maybe eventually they can start using Qualcomm CPUs in cameras too?
Of course it would help if they had the software to match the hardware, things like smart HDR, focus stacking, HHHR etc.
Qualcomm or not, they are based on the ARM architecture, which lets you pick and choose components (for example 3D components). Don't forget that 3D hardware essentially consists of 4x4 matrix multipliers which can power a lot of computational (e.g. AI) applications. However, the sensors have to be able to deliver rapid-fire image data for a lot of the noise reduction and HDR stacking applications, and that's where the bottleneck is for cameras with larger sensors than mobile phones.
The beauty of real camera is it still works after I drop the phone and it doesn't. The camera doesn't become useless in three years when Google stops updating its security. It can do with a 135mm lens what no cel phone can do at a distance.
Camera vendors need to create an experience more like the ZX1 where shooting and upload are relatively seamless, the advantage of which is that the onus is on the phone to provide network and edit software upgrades and etc. while the camera keeps on doing what it does best-take pictures.
But this would involve real Android/iOS software development money being spent and so far, judging from various camera vendors' phone apps ranging from complete crap to somewhat sorta almost usable if you're patient, camera vendors aren't yet spending it.
Be ware the medium by which everyone looks at your photos. When someone shows me a picture. They do not get out a print. they show me on their phone. Cannot remember the last time someone showed me a photo on a laptop or even a print.
Of course the camera is generally on a strap so it's less prone to get dropped and easier to catch if you do.. but my little Olympus survived me crashing on my bike and it straight up hit the pavement and clackity clacked along the ground til I stopped. It came up shootin'.
No camera is as sturdy as my Kyocera DuraForce phone.. but it's getting old enough now to fall into the Android update failure morass :-( Which super sucks because it's great as an actual phone-excellent sound quality-and perfectly adequate as a pocket computer also. I don't want to upgrade but may soon have to as it keeps slowing down for no good reason due to software stupidity.
All my cameras just keep working, their software is fine.
I can understand the worry that smartphones will replace APSC camera market, but those cameras make up 3/4ths of the market and revenue. If Nikon or Canon would abandon APSC, it would greatly reduce necessary revenue. Fujifilm would be ecstatic though. I've sold a lot of my camera gear and use my smartphone more.
Now staying warm when icefishing is fun for people with cold fingers and toes (cold, wind, being stationary) but I'd gladly spend a few hours trying to do just that. Instead I was out today watching people at the nearby forest reserve/recreational area play frisbee golf or whatever under a weepy quicksilver sky. "+1C feels like -3C". It's been like that since what seems like forever.
Jordan, move to Vancouver. It's warm there. Even in New Brunswick there isn't any snow right now I believe. There wasn't for Christmas. I believe, if I'm not wrong, I saw for a second a photographer shooting a football (soccer) match, with what looked like the sports oriented Z camera, of which a couple of photos or renders have appeared online some time ago. I do hope that Canon release a more modest R camera with ibis. Without the video bells and whistles.
It's kind-of a bait-and-switch, sell an APS-C body with a single native kit lens (must be low quality). Once the user realizes they need better lenses to reproduce the quality they see from other photographers, tell them you're very sorry - the only good lenses that fit their body are your uber-expensive FF lenses. This method abuses the sunk-cost fallacy, customers don't realize they'd be better off (both financially and photographically) selling their one-camera kit and start over in a native APS-C system. A lot of them end up paying and lugging around three or more FF lenses with their APS body but only using half of their image circle.
If a person buys an APS-C body and after that realizes that there are only ff lenses that person surely deserves to be with the kit lens for all eternity.
And usually when talking about types of buyers the "buys one body with the kitlens and then never buys another lens" comes up, not "Caamara, caamaaraaa". Hmm, horses for courses?
Some Years ago, DPR would never write something like "...freezing asses off....", as a very long Years Reader here for >2 Decades...it seems DPR becomes more Slapstick than ever...a Trend, originally started by Kai from DigitalRevTV, back from the old Days, then the Northrup Guys jumped that Bandwaggon, etc....just a thought. :)
Kai from DigitalRevTV was my one of my favorite photography youtube channels ...when he came to the UK it was still very watchable but had lost something without Lok and Alamby ...however today i can't remember when i watched one of his vids and made it to the end. he reviews manly crap and i get the impression that he cannot be bothered anymore as he puts no effort in and just seems to wander aimlessly around grass fields unprepared repeating himself a lot
No mention of the rumored Canon R7. Also, apparently Bridge Cameras are getting about as much love as APS-C cameras these days from some of the the bigger Companies.
Between the resurgence of the virus and the fire at that critical parts factory, I predict most cameras that were to be released in the next 3 months will be delayed. Don't expect anything until May or so.
But after that we should see the new R camera with the 90MP sensor and other cameras.
Fujifilm's X-H2 is a high-resolution stills and video camera, that sits alongside the high-speed X-H2S at the pinnacle of the company's range of X-mount APS-C mirrorless cameras. We dug into what it does and what it means.
Holy Stone produces dozens of low-cost drone models aimed at consumers. We look at the HS710 and HS175D to see if they stack up to other sub-250g offerings. Are these secretly great or more like toys?
The EOS R6 II arrives in one of the most competitive parts of the market, facing off against some very capable competition. We think it rises to the challenge.
Above $2500 cameras tend to become increasingly specialized, making it difficult to select a 'best' option. We case our eye over the options costing more than $2500 but less than $4000, to find the best all-rounder.
There are a lot of photo/video cameras that have found a role as B-cameras on professional film productions or even A-cameras for amateur and independent productions. We've combed through the options and selected our two favorite cameras in this class.
What’s the best camera for around $2000? These capable cameras should be solid and well-built, have both the speed and focus to capture fast action and offer professional-level image quality. In this buying guide we’ve rounded up all the current interchangeable lens cameras costing around $2000 and recommended the best.
Family moments are precious and sometimes you want to capture that time spent with loved ones or friends in better quality than your phone can manage. We've selected a group of cameras that are easy to keep with you, and that can adapt to take photos wherever and whenever something memorable happens.
What's the best camera for shooting sports and action? Fast continuous shooting, reliable autofocus and great battery life are just three of the most important factors. In this buying guide we've rounded-up several great cameras for shooting sports and action, and recommended the best.
After nearly 25 years of operation, DPReview will be closing in the near future. This difficult decision is part of the annual operating plan review that our parent company shared earlier this year.
Fujifilm's X-H2 is a high-resolution stills and video camera, that sits alongside the high-speed X-H2S at the pinnacle of the company's range of X-mount APS-C mirrorless cameras. We dug into what it does and what it means.
A blog post from Panasonic touts the ways its organic film CMOS sensor can control color spill between pixels, giving more accurate color in challenging lighting, but doesn't propose photography as something the sensor is suited for.
Digital sensors are at the heart of digital photography, but their development sometimes gets obscured by the marketing claims made along the way. We take a look at how sensors have developed since the early days of CCD, to better understand the milestones of the past and what's really going on today.
Who doesn't love a compact prime? This full frame 26mm F2.8 Nikkor lens has a sweet price, good features...but does it take a sharp photo? See for yourself in this new sample gallery shot with a production lens.
We met up with OM Digital Solutions' senior management at CP+ in Yokohama to find out what the transition from Olympus was like and to gain insight into its focus going forward.
If you're new to the drone world, there's much more you need to know than how to unbox and launch a drone. We break down the 5 mandatory steps you need to follow to fly safely and legally.
Camera and lens rental company Lensrentals has published a list of its most popular 'point-and-shoot' cameras, only to reveal that the very concept might now be obsolete.
Holy Stone produces dozens of low-cost drone models aimed at consumers. We look at the HS710 and HS175D to see if they stack up to other sub-250g offerings. Are these secretly great or more like toys?
Leica has announced the Vario-Elmar-SL 100-400mm F5-6.3, a telephoto zoom lens for L-mount. It's also announced a 1.4x extender teleconverter to work with it.
Round One voting results are in and we're now down to 8 matches. Jump in to see who won and sneak a look at how the DPReview team debated the choices, then get ready for Round Two – voting starts now!
Mathematical correction of lens distortion is commonplace. We explain why we don't think it makes sense to ignore it or to assume it's always a bad thing.
How well do Fujifilm's film simulations match up to their film counterparts? We revisit a classic DPReviewTV episode in which Chris Niccolls and Jordan Drake shoot a few rolls of Fujifilm's Acros 100 II, and a few frames on the X-T3 in Acros film simulation, to find out.
It's March, and in America that means it's time to start arguing over which college athletics team is the best at basketball. For DPReview, it's also an opportunity for a good old-fashioned camera fight.
We take OM System's new 90mm prime F3.5 macro lens out and about around Seattle, in search of sunlight, people and very tiny things to get up close and personal with. Flip on through what we found, and see how the lens performs in the real world in our sample gallery.
After a three-year hiatus, we've been at the return of the CP+ camera show in Yokohama, Japan. In between interviews with executives of the major companies, Dale Baskin took to the show floor to bring you this report.
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