Albert Watson is one of the best, and best-known portraitists in the world, and in this video by Profoto he tells the story behind one of his most iconic shots: THE portrait of Apple co-founder Steve Jobs.

It's a photo that you have no doubt seen—be it on the Apple homepage the day Jobs passed, or on the cover of Walter Isaacson's biography of the tech giant—but the story behind it takes just 2 minutes to tell. Watson explains how he instantly earned Jobs' cooperation, how he got Jobs to look into the camera with his trademark intensity, and how the portrait came to adorn the Apple website on the day Jobs passed away.

Hear the story from Watson himself in the video above.