This won't age well.

thank you for demonstration , now I know that I wasn't wrong thinking that build in LR is completely unpractical

Subscription business model coming to cameras in 3, 2, 1...

Feel like old Nokia feature phone with Sympian OS - difficult operate old UI and less feature.

IMO future camera should be Fuji X100V body + Snapdragon 855 processor (only cost USD 53) + Luminar AI + use camera dials to control Luminar AI slider. It not a impossible task. Why nobody do it?

I just want better seamless image transfer from camera to phone, say using the rate button to make selections as I shoot and then having them transfer over automatically rather than having to connect to the cameras wifi all the time

If you still have to import on the camera itself, why not just export to your much more powerful, bigger and better-screened smartphone and then edit there? This is just a ridiculous product that makes absolutely no practical sense.
I think Nikon mirrorless support RAW transfer to their phone app? So just buy a Note 20 Ultra (the S pen is amazing for editing photos) and a Nikon Z6 for a way better experience. If you don't want wireless transfer, you can also buy a micro SD card and full SD adapter, and then just put that directly into the phone to import the photos.

kinda silly having to import first

The basic idea of a camera with apps is great. But it needs a processor like a latest generation iphone to do true magic.
Look at some of the clever iphone functionality to make night pictures. Imagine this tech applied to a “proper” camera. Or using AI to overlay photos so streets seems empty etc.
There are many good reasons, limited to our imagination, to have a powerful computer with apps in a “proper” camera.
The Zeiss is a precursor. If the traditional camera makers want to snatch sales back from the phone crowd, they could be inspired by it.

$6k buys a lot of camera + lens + laptop. I don't see this as anything more than a gimmick. And as LR gets updated, but the hardware does not the expiration date would always be hanging over my head.

Why would anyone want to use a miniature set of sliders on a small image on an impossible to calibrate monitor ? Slow in accurate and an exercise in frustration....not to mention the upload time.... a toy or at best. Definitely not
Pro stuff, or even very funny.

Since camera has multiple dials, why can't use these dial for controll Adobe Lightroom mobile (similar to Loupedeck button control Lightroom)?

Another limitations is post-processing speed in camera too slow (seems like take few seconds).

Luminar AI more suitable than Lightroom mobile because need less manually adjust step.

This is one of the cameras that we find in history books as "the first camera that did X". They usually never sold well, but paved the way for others that eventually become successful.

They didn't add the capacity to make calls just because it is a bit weird having a lens sticking out of your ear.

Otherwise...

Why do post processing on such small a screen?

Sorry to say, but this video is not good (not dpreview-worthy (if this is correct english...)).

i would rather have gcam install and camera use it auto to produce jpeg

A welcome step. While it is not going to be a blockbuster for Zeiss things like these are important. Otherwise cellphone photography will eat up the whole field.

I hope they keep on improving this.

Dpreview might do a favor by mentioning it in BOLD that LR subscription is not needed. Basic LR edits are still available to the user.

Imagine if they are able to hook this to the image processing capabilities in the Android/IOS ecosystem. Suddenly you have a camera which has a best of both the worlds. I bet Google and Apple are watching this product closely.

I don't consider that UI to be fast, or responsive; it needs to be faster.

But it looks like it works.

Nice gimmick for social media fanatics. The camera itself is quite interesting though. For serious editing it is useless on such a small monitor.

This is the modern version of Doom on a Kodak. Impressive achievement, but practicality might be somewhat...limited.

As a concept, this is genius! I can see event and wedding photographers appreciating the cloud storage (ultimate redundancy for safeguarding critical images). Great for event organiser's who would appreciate real-time social media updates. Photojournalists and news agencies would love this (though that industry seems to be shrinking). For the photographer's, it's one less device in the workflow for those that need a quick turn around especially if you were going to edit on your phone anyway. Finally, if camera manufacturer's want to survive the "phone apocalypse" then they have to take away some of the advantages of using a phone rather than a dedicated camera.

We can argue whether this is a good or bad camera until we are blue in the face, so I won‘t add to that... What I simply don’t understand is what Zeiss wanted to achieve by adding Lightroom, since this causes more damage than the price. A short look at the reactions from when Adobe introduced the monthly Photoshop fee could have shown that people simply hate this model and will do everything to badmouth it (even though they still might sign up later). Most will never be able to afford this camera, so that just makes it a very easy target. Was Zeiss really thinking that this feature will make the camera sell better? Hardly any photographer willing to spend this much money will take the option to edit pictures on such a small screen serious. And for those who care, a simple App would have been sufficient. I don’t get it... they simply could have offered the camera for a bit less, with an option to add LR.

You have a smartphone in your pocket which does all that. Why paying for another one permanently glued to the camera? It will only render the rest of the camera obsolete in a year or two, as simple as that.

I hate to be cynical but $6,000. Really!!? Adding Lightroom mobile and Instagram doesn't add anything to the price. The camera is mediocre at best and stripped of many useful custom buttons. Nothing of value with this camera. Big pass!

sorry, slow and sluggish interface. Can't compete with old Sony Xperia or Apple iPhone 8 with an installed Lr version. On one hand the idea is great to add Lr to a camera. But on the other hand this cam is very expensive and Lr on this device runs very slow. Over all the interface seems to be unresponsive. It sounds funny that this should be fast. Are you paid by Zeiss for saying this?

I'd like to see the Lightroom organizational features more than the image adjusting features. Does it geolocate? can you add batch metdata? face recognition? collections?

Also, I'd be more interested in stuff like how WB could be set in bulk for images, or profiles for say BW applied. Since many do work on the computer anyway, I'd be interested in stuff on the camera that met my immediate needs, and sometimes WB or stitching a pano would be that.

It’s a expensive prototype .... one for the beta testers with deep pockets or those fools on the hill

Remove Lightroom.
Give a similar mechanism to allow full control of the jpeg picture profile and this is all we need.
If someone needs editing it should be easy to transfer to a phone or tablet or desktop.
Nice move towards the right direction but guys we need this control pre-shooting. Not for post processing on such a small screen.

Better with Nikon and custom picture profile. If you want premium buy a Leica q2 and an iPad. Similar price overall.

Olympus can't stay in business and silly stuff like this sells?

X = Nobody can be serious editing photos on a tiny screen like that.

If X ='true', Y would anybody pay for a robust editor like Lightroom, when the non-serious shooter is just as happy with a free photo editing App?

Does not compute

Conceptually this is an innovative camera in so many ways. The cloud storage concept, ditching much of the internal firmware in favor of familiar apps, sharing data and adopting a lot of smartphone functionality is definitely innovative. If someone major like Sony or Canon picked up on these ideas, it could blow up in a big way.

Zeiss has produced a camera that proves that these concepts can be turned into a practical device. This first version has a few problems that make it less useful, but it proves that it is at least a possible path to travel.

It makes sense really. Phones today come with 3, 4 or even 5 cameras and are becoming more and more centered around this functionality. Why not try to approach this problem from the "other side"?

If the ZX2 would come with a (much) faster processor, more memory and a choice of maybe two or three different editing apps, I think a lot more people would appreciate the innovation we're seeing here.

A step in the right direction.. if the camera manufacturers want to survive long-term

Just because you can, doesn’t mean you should.
This looks terrible.

It looks to run Lightroom less well than when I had it running on the galaxy NX, it's higher resolution of course but it's also 7 years on from the Samsung's release.
The Samsung could take a sim card, without one you need your phone as a hotspot. But then you may as well transfer the images and edit on a larger easier to hold phone screen rather than having a $6000 camera visible as you edit at a train station or wherever.
There is a mobile editing interchangeable lens camera concept that works, I'm not sure this is it.

i've seen better Kickstarter products, this just looks awkward

It is laggy :-(

How many times a picture looks fine on the camera lcd but on the pc monitor it is out of focus?

Interesting concept. Obviously still a few kinks to work through. I don't think camera companies are going to be able to compete with the major phone developers when it comes to this kind of mobile tech but I think Zeiss has demonstrated some interesting concepts.

People really seem to hate it and that's usually a good indication that progress is being made. I don't expect this to be a particularly viable commercial project but Zeiss isn't stupid so I assume they've got a roadmap they are following.