Sony surprised quite a few people with their announcement
of the S70, not least I'm sure some of their competitors. Although most
manufacturers claim to know what their competitors are doing some of Sony's
recent moves must certainly have sent ripples through certain offices
in Japan.
The Carl Zeiss Connection
Sony are making a big thing about their Carl Zeiss lens
systems, recognising that consumers are no longer just won over by megapixels,
they want image quality and the quality components it takes to produce
that. Although the lens systems used by Sony are designed by Carl Zeiss
labs they are manufactured in Japan.
Taking the lens system situation on its own, us reviewers
have for a long time begged manufacturers to fit decent quality lenses
to digital cameras. Over a year ago we were reading comments by engineers
saying that tiny lens systems focusing a scene down to such a small CCD
area were reaching their limit. With the advent of greater and greater
pixel counts without an associated increase in imager size the need for
quality lenses is becoming more and more apparent (and obvious if you
look at the increased visibility of chromatic aberrations on the latest
batch of 3 megapixel digital cameras).
So here Sony enter the arena with the S70, a more traditional
design than their excellent but rather wild looking F505, it's not too
big nor is it pocket sized, but with a nice big, bright F2.0 Carl Zeiss
lens they're hoping it'll produce the image quality that educated consumers
are expecting.
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Jun 27, 2000
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