Kodak EasyShare Z740 Review
The Z740 bears a strong family resemblance to the top-of-the-range DX7590/Z7590 models, though in this case the plastic body shell is almost entirely silver. It's a little smaller than its big brothers too - in fact the Z740 is just about the smallest 10x zoom camera on the market today. The design is hardly groundbreaking, but it has excellent ergonomics, and feels fairly solid despite being almost 100% plastic.
In your hand
Kodak has obviously thought long and hard about how to make a big zoom camera that is as compact as possible without sacrificing handling, and the Z740, like the other models before it, gets it just about right. The grip is as large as it can be and - though a little tight for large fingers (the space between the grip and the lens barrel is quite narrow) - I found it to be both comfortable and stable in the hand. Single-handed operation is not just possible, but a real pleasure, with all the important controls falling in the right place and the weight of the battery and grip perfectly balancing the lens on the other side. That said, with a long (380mm equiv.) zoom you will probably want to support the camera with both hands most of the time to avoid camera shake.