As we have already seen on the image quality page of this review the iPhone 7 Plus produces well-exposed image output with good tonality and pleasant colors. However, in terms of image detail it lags behind the best in class, such as the Google Pixel XL, Samsung Galaxy S7 or Huawei P9. At pixel-level slight softness is noticeable on edges and there is visible smearing of fine low-contrast detail. A small amount of luminance noise is visible in areas of plain color at base ISO but overall the images are pretty clean in bright light. The converted DNG Raw file shows noticeably better detail but also higher noise levels.