• Good image quality, overall colour balance, good sharpness
  • High resolution (1800 x 1200)
  • Fairly quick operation (fast startup, average cycle times)
  • Flash output controllable
  • Well thought-out on-screen menus
  • Simple to use
  • Good construction, well put-together high quality feel
  • Probably the best looking fixed-focal-length digicam
  • Small size makes it very portable
  • Camera remembers settings after power-off
  • Lithium battery and easy charging
  • Automatic lens cover


  • Up-close image quality concerns: zipper effect, flat area noise and thermal noise at slower shutter speeds
  • Auto white balance can easily be fooled, white balance needs to be selected for best results
  • Sometimes requires "double focus" (two half-presses of the shutter release to get a good focus)
  • Small size and vertical orientation can make camera difficult to hold steady for long exposures
  • Setup menu could have done with allowing a little more flexibility over settings
  • Some ergonomical problems (fingers over flash / thumb knocking command wheel) for those with large hands
  • Less features than competition
  • Different aspect ratios in support resolutions (1800 x 1200, 1280 x 1024, 640 x 480) - not a real "con" but slightly "odd"

Overall conclusion

The MX-2700 is Fuji's answer to the easily pocketable easy-to-use 2 megapixel class camera and to that extent it fits the bill, most people wouldn't notice or be bothered by the occasional image artifact (although poor performance in low light was a let down). A worthy successor to the popular MX-700. Although about $100 more expensive than the competition at the time of writing this review (end June 99).

Detail Rating (out of 10)
Construction 9
Features 6
Image quality 8
Lens / CCD combination 8
Ease of use 8
Value for money 8

Above Average

In a new addition to my reviews (after the amount of feedback I normally get) I've added a link to a specific forum in which you can discuss the review or ask me specific questions which I've not answered in these pages.

Enter the Fuji Discussion Forum

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Fuji MX-2700