Compared to... Fuji FinePix F10

Below you will find a studio comparison between the Fuji FinePix F30 and it's predecessor, the FinePix F10, at ISO 800.

Note: The lack of any photographic control means that the ISO 1600 shot has used an aperture of F8, which may cause some softening due to diffraction effects. We suspect that at a lower aperture setting the result would be noticeable sharper.

Studio scene comparison (@ ISO 800)

  • Fuji FinePix F30 : Aperture Priority mode, ISO 800, Default Image Parameters,
    Manual white balance, +0.33 EV compensation
  • Fuji FinePix F10 : Program mode, ISO 800, Default Image Parameters,
    Manual white balance, +0.67 EV compensation
  • Lighting: Daylight simulation, >98% CRI
Fujifilm FinePix F30
Fujifilm FinePix F10
ISO 800, 1/461 sec, F4.9
ISO 800, 1/380 sec, F6.5
2,900 KB JPEG
2,876 KB JPEG

The F10 offered sensitivity settings up to ISO 1600, but most people agreed that at ISO 800 Fuji was starting to push it a bit, and the top setting was 'for emergency use only'. When I first opened the F30's ISO 800 studio shot I actually went back and checked the Exif data to make sure I'd really shot it at ISO 800..

Sure there's a little more noise and a bit less fine detail, but I think its fair to say that ISO 800 is not only perfectly usable, but - for normal sized prints - it isn't going to look that different to lower ISO settings, which is unheard of in a compact digital camera.

It's easy (and sensible) to take everything you hear spouting out of a marketing department with a hefty pinch of salt, so it's a rare - and welcome - surprise to see a technology delivering on its promise in such an impressive manner. To say that the F30's ISO 800 output - particularly in good light - is impressive is to do it an injustice; the results are really pretty amazing. In low light we found that the noise reduction system tended to cause blurring of fine, low contrast detail (such as hair or foliage), but compared to most of the competition there's no question the F30 is a winner at ISO 800.