Fujifilm FinePix F10 Review
Although it has a passing resemblance to the FinePix E500/E550 entry-level cameras launched by Fujifilm last year, the F10 is a much classier, sleeker camera with a very high standard of contruction and an all-metal exterior. In fact it has far more in common with last year's FinePix F450 and F455 and - aside from the fact it is designed to be held horizontally - is also an obvious descendent of the long-running F610/F601/6800 line of high class vertically-styled point and shoot models. It's not the slimmest, lightest or prettiest camera in its class, but the simple, box-like styling isn't without charm, and it does have a real 'quality' feel that is missing from some entry-level cameras. As befits what is essentially a point-and-shoot camera the external controls are kept to a minimum, though you still get direct access to the important everyday stuff (macro, flash mode, self-timer) and - via the 'F' button - you can fairly quickly change sensitivity and image size/quality using via a simple menu. For things like white balance and AE compensation you'll need to delve a little deeper into the main menu system.
In your hand
The FinePix F10 is by no means ultra-compact, but the protrusion-free design and barely-there grip mean it slips fairly easily into a jacket pocket.The combination of high quality body materials and thoughtful ergonomics mean handling is surprisingly good - the grip is small, but in combination with the small thumb 'indent' on the rear it works a treat. At around 200g the F10 is weighty enough to feel very stable even in one hand, without being too heavy to carry with you at all times. The only complaint - common to all small cameras with large screens - is that it is a little too easy to accidentally press one of the buttons (the 'F' button being the worst offender) when shooting with one hand.
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