What we like What we don't like
  • Excellent image quality, especially JPEG
  • Sensor has low noise at high ISOs in both Raw and JPEG
  • Lens is sharp with generally good out-of-focus characteristics
  • Very compact, stylish design
  • Generally good controls and customization
  • Well-built for the price
  • USB charging
  • Poor autofocus performance
  • Noisy autofocus motor
  • Laggy interface
  • Only one attachment point for strap
  • Lens cap is fiddly, no option for filter or hood attachment besides glue
  • Poor video quality (4K and 1080p)
  • 4K/15p video not a serious feature
  • Buffer fills quickly when shooting Raw bursts
  • Touchscreen feels underutilized

Overall conclusion

My experience with the Fujifilm XF10 can be summed up in one word: disappointing. Here, we have a reasonably priced camera that is beautifully designed, comes with a modern sensor, sensible controls and it fits in my coat pocket. I love the JPEG color. I like the lens. I really enjoy the images it's capable of.

The XF10 has good image quality, plenty of resolution and fits in your pocket, but it remains a flawed offering.
Out-of-camera JPEG using the Provia film simulation | ISO 200 | 1/900 sec | F4

But the XF10 falls apart in practical use. This is 2019, and I should not have mis-focused shots in broad daylight with any standalone camera, let alone one that should have the necessary tech (i.e. phase detection autofocus) to avoid it. If I put an AF point over something fairly close to me, the camera shouldn't continue to focus on the background. The interface on this $500 dedicated imaging tool should not make my old graphing calculator look speedy. This is a camera that, on paper, looks so good, and that makes it even harder to stomach these significant issues.

This is doubly significant given the XF10's target audience of socially savvy smartphone photographers looking for a 'real' camera companion. In terms of performance and responsiveness, the XF10 will be blown away by even an older generation iPhone. And certainly, the Fujifilm will take photos with better detail and more natural-looking blurred backgrounds than older smartphones, but newer models like the Pixel 3 are closing the quality gap quickly.

For all its flaws, the XF10 is capable of some outstanding images.
Out-of-camera JPEG, Provia profile | ISO 2000 | 1/640 sec | F2.8
Photo by Wenmei Hill

I've used and enjoyed Fujifilm cameras since the X100 was still a FinePix (which, I know, isn't all that long ago), and it's truly impressive to see where the company's taken its X-series cameras in that short period of time. The X-T3 is quite possibly the best APS-C camera that's been released, ever. But the XF10 just isn't up to snuff. The image quality has come a long way since my FinePix X100, but the responsiveness and autofocus on the XF10 is just too reminiscent of Fujifilm's early-generation cameras to ignore.

If you're looking for a large-sensor compact camera, and you're not married to the idea of a fixed lens (and even if you are), there are other options out there that will likely serve you better than the XF10 - we'll take a look at a few of them below. But, it must be said, none of them will look as good as the XF10 on the shelf or in your hand.

What we think

Dan Bracaglia
I really wanted to like the XF10 - it should be a street photographers’ dream camera, and the price is right. It also looks great and is capable of beautiful out-of-camera JPEGs. Unfortunately the camera feels under-powered and the autofocus system is spectacularly hit-and-miss. For capturing decisive moments, the XF10 is decidedly lacking. In short, what could have been a cult classic is just a swing and miss from Fujifilm.

Compared to other large-sensor compact cameras

The natural comparison for the XF10 is the Ricoh GR II (we'll be comparing against the brand-new Ricoh GR III once we get our hands on one). In common with the XF10, the Ricoh has a 28mm-equivalent F2.8 lens, built-in flash and it fits in your pocket. It has more advanced controls for more advanced users, but foregoes a touchscreen. It has an automatic lens cover so you don't need a lens cap, but it has a sensor that is noisier and has lower resolution. Neither focuses especially swiftly, but focus accuracy and sharpness goes to the Ricoh. Lastly, we find the XF10's JPEG files to be much nicer out-of-the-box.

Although you can no longer easily find the Fujifilm X70 new, there are plenty of used models out there. The controls are very different, with direct dials for exposure settings and a screen that tilts for easier shooting from the hip. The X70 also allows you to ditch the lens cap in favor of a filter using an adapter, which adds convenience at the expense of a bit of bulk. Like the Ricoh, though, you're getting a previous generation sensor that is noisier, but still has pleasing color rendition.

The Fujifilm X100F is an altogether different beast. Its narrower 35mm-equivalent lens also has a faster aperture, with the potential to give you better results in low light and blurrier backgrounds. It's bigger and bulkier but has far more controls and comes with a viewfinder that can be either optical or electronic. It is far and away the more serious tool compared to the XF10, and will produce different results, if you're really serious about getting into photography, you may find that it's worth a look.


Fujifilm XF10
Category: Enthusiast Large Sensor Compact Camera
Build quality
Ergonomics & handling
Metering & focus accuracy
Image quality (raw)
Image quality (jpeg)
Low light / high ISO performance
Viewfinder / screen rating
Movie / video mode
The Fujifilm XF10 takes great photographs and looks great doing it, but has too many caveats for us to wholeheartedly recommend. Overall operation is sluggish and autofocus just isn't reliable, which is unforgivable at this point considering how capable smartphones have become. But the lens is sharp, the sensor excellent and the colors gorgeous. In short, the XF10 can provide you with beautiful results, but you better pack your patience.
Good for
Street photographers using 'snap focus', landscape shooters looking for a lightweight photographic companion and generalist photographers that have enough experience to work around the camera's limitations.
Not so good for
Shooters that require consistently accurate autofocus, those looking to capture unexpected decisive moments and those who already have the latest smartphones that - in most cases - will be good enough.
Overall score

Sample gallery

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