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The Fujifilm XF10 is a stylish, compact, well-priced pocket camera that will take great photographs courtesy of its 24 megapixel sensor and 28mm-equivalent F2.8 lens. But while it looks good in pictures, and its pictures look good, the XF10's overall performance may be a let-down, including for those users coming from smartphone cameras.

Key specifications

  • 24MP APS-C sensor with a traditional Bayer color filter array
  • Fixed 18.5mm (28mm equiv.) F2.8 lens
  • Fujifilm 'film simulation' modes including Classic Chrome, but missing Acros
  • 91-point hybrid autofocus system (phase and contrast detect)
  • New 'snapshot' snap focus modes
  • Up to 6fps burst shooting
  • 4K/15p or 1080/60p video capture
  • Fixed rear touchscreen, autofocus joystick
  • Wi-Fi + Bluetooth LE

The XF10 offers really solid image quality and is essentially a cut-down Fujifilm X70, which was itself Fujifilm's take on the Ricoh GR series, though it shared some design philosophy with the company's successful X100 series that uses a less-wide-angle 35mm-equivalent lens.

But compared to the X70, the XF10 brings simpler controls, an even more compact build, and unfortunately, a step backwards in both autofocus and general speed of operation that may be be off-putting to anyone used to the fluidity of a modern smartphone experience.

The XF10 serves up plenty of detail and tasty color without requiring any fancy setup.
ISO 2500 | 1/80 sec | F2.8
Photo by Wenmei Hill

And let's not forget that even a reasonable price of $499 can be a lot to ask of people who may already have an expensive smartphone that, in many cases, will offer 'good enough' image quality to go along with more responsive performance. Crucially for this crowd, the XF10 is yet another item to carry in your pocket or purse.

We've now had the chance to put our champagne-colored XF10 to the test (it also comes in a stealthy black color) - follow along and see if the XF10 is the right fit for you.

What's new and how it compares

With a new sensor, new focus modes and a handy square mode for Instagram enthusiasts, the XF10 has plenty of new features under the hood.

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Body, handling and controls

With twin dials, a touchscreen and an AF joystick, the XF10 handles equally well for new users and those wanting to take more control over their photography.

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Image and video quality

We never tire of Fujifilm's gorgeous film simulations, most of which are present in the XF10. But how does it look in our studio scene?

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Autofocus and performance

Though the XF10 has a hybrid autofocus system with phase detection, we weren't blown away by autofocus accuracy. Or speed, for that matter.

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Conclusion and sample gallery

The XF10 can take great images, but operational quirks significantly dull the experience of shooting with it.

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Check out our full spec list for the XF10.

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