The Fujifilm X-T1 was a landmark camera in many ways, with it's extremely high resolution electronic viewfinder, great image quality, weather-sealed body, and engaging control system (we even gave it a Gold award). It's fairly commonplace for camera companies to follow up successful launches of high-end products, such as the X-T1, with a slightly-stripped down, more reasonably-priced alternative that uses many of the same components; a younger sibling, if you will. The Fujifilm X-T10 is exactly that.

At its core are the same 16MP X-Trans CMOS II APS-C sensor and EXR Processor II. It carries on the SLR-like tradition (as opposed to Fujifilm's more rangefinder-like cameras), and offers ample control points, customizable buttons, a tilting LCD, and of course, Fujifilm's much-loved film emulations. Fujifilm is aiming it at hobbyist and a younger generation of creatives: essentially those who might not be able to afford (or don't want to spend more than $1000 on) the X-T1, but still want the same image quality it offers.

Fujifilm X-T10 key features

  • 16MP X-Trans CMOS II APS-C sensor
  • EXR Processor II
  • ISO 200-6400, plus 100 - 51200 expanded (JPEG only)
  • 2.36M dot OLED electronic viewfinder with 0.62x (equiv.) magnification
  • 3" 920k dot tilting LCD
  • 7 programmable function buttons
  • Digital Split Image and Focus Highlight Peaking
  • New zone AF in AF-S/AF-C; wide (tracking) for AF-C; Eye Detection
  • Full HD movie recording (1080/60p, 36Mbps bitrate), with built-in stereo microphone
  • Built-in pop-up flash
  • Wi-Fi connectivity with remote control from a smartphone or tablet
  • Magnesium alloy body

As expected, a large number of the key features associated with the X-T10 are identical, or very similar, to those of the X-T1. One major feature, a vastly improved AF system, was first announced as a firmware update for the X-T1 a few weeks ago. Every one of those AF updates come standard in the X-T10. They mainly concentrate on improving AF performance in low contrast situations as well as adding the ability to track subjects across the frame. This is the first time Fujifilm has offered any sort of real subject tracking capabilities to its cameras.

The X-T10 also sports a brand new graphic user interface that offers customizable display icons. Other features includes front and rear control dials that can be clicked inward, essentially giving each dial a secondary function. Also, as of launch, Fujifilm claims the X-T10's EVF has 'the World's shortest lag time' at just 0.005 secs.

Compared to X-T1

The X-T10 is available now for $400 less than the X-T1's list price. That's a nice chunk of change saved that could be invested in lenses or other accessories. So what do you sacrifice?

Fujifilm X-T10
Fujifilm X-T1
Sensor 16MP X-Trans CMOS II sensor 16MP X-Trans CMOS II sensor
Processor EXR Processor II EXR Processor II
ISO range (expanded) ISO 200-6400, plus 100 - 51200 expanded (JPEG only) ISO 200-6400, plus 100 - 51200 expanded (JPEG only)
Body material Magnesium alloy Magnesium alloy
Weather sealing No Yes
Custom function buttons 7 6
Viewfinder specs 2.36M dot OLED EVF with 0.62x magnification 2.36M dot OLED EVF with 0.77x magnification
LCD specs 3 inch, 920k dots 3 inch 1040k dots
Pop-up flash Yes No
Flash sync port No Yes
Burst rate 8fps 8fps
Size 400cm3 541cm3
Weight 381g 440g
Body price at launch $800 $1300

While both cameras offer 2.36M dot OLED EVFs, the X-T10's is smaller, using optics that offer 0.62x magnification, vs the 0.77x magnification of the X-T1's EVF. If 0.62x magnification sounds familiar, that's because the Fujifilm X30 compact has the exact same EVF, with the same magnification.

You'll also lose the extensive weather-sealing of the X-T1. This sacrifice is a bit less obvious, as the X-T10 has a very impressive build-quality and feel, on par with the X-T1. Interestingly, it is not made in Japan like most of Fujifilm's high-end gear. The bottom reveals it is instead manufactured in Thailand. Other differences include a slightly less high-res LCD on the X-T10, 920k dots vs 1040k dots on the X-T1.

On the flip side, the X-T10 does offer some advantages over its big brother, including a pop-up flash, that new graphic user interface in the viewfinder, and a smaller, lighter body; 381g vs 440g. It's not an earth-shattering difference, but it is certainly noticeable.

The two cameras are laid out in very similar fashion. Both offer 3 control dials on top, with plenty of custom function buttons located around the camera body. The X-T10 has seven customizable buttons in total, compared to six on the X-T1. In terms of direct controls, the X-T10 has a dedicated shutter speed, exposure compensation and drive mode dial.

Kit options and accessories

The Fujifilm X-T10 will be available in either black or silver in a variety of different kit options. The silver, by the way, is a brand new coating that is slightly lighter in color than the 'titanium' coating of the X-T1.

The body only is set at $800, kitted with a Fujinon 16-50mmf/3.5-5.6 OIS it will cost $899. With the nicer Fujinon 18-55mm f/2.8-4 R LM OIS, it will cost $1099. Interestingly, the X-T10, body-only, will retail for exactly the same price, at launch, as another new APS-C ILC: the Nikon D5500.

Fujifilm is also offering two different accessories as of launch: a leather case and a hand grip. The hand grip is essentially the same design concept as the ones released for the X-E2 and X-Pro1 back in January, 2014. It affixes to the bottom of the camera body and doubles as an ArcaSwiss-compatible plate. Pretty sweet. The leather case is also quite well-thought-out, it offers a door to access the battery and memory card, without having to take it off, as well as a tripod socket.