Operation and controls

Like the GFX 50 models (and Ricoh's Pentax 645 cameras), the GFX 100 benefits from being developed alongside a mass-market range of cameras, giving it a well-honed user interface with few quirks or surprises.

Key takeaways:

  • GFX 100 builds on the well-polished Fujifilm interface
  • Menus are substantial, but generally well-organized and clearly indicated
  • Q.Menu is not the most slick but can be customized
  • Extensive options for button and control customization

Familiar menus

The GFX's menus are essentially a match for those in Fujifilm's X-series models. They're extensive but well arranged and designed so that you can very quickly recognize where a feature or setting is likely to be found.

The addition of the GFX 100's bracketing functions add more options to the already heavily populated menus but it takes very little time to find your way around.

Q Menu

The Q Menu lets you choose sixteen settings for quick access. If you tap the screen, a strip of icons showing your options appears. If you navigate using the joystick, they don't.

Again, the GFX 100 takes its quick menu directly from the X-series cameras, and it's pretty good. It provides a 16-option array of options that can be selected using the joystick or touchscreen. It can also be customized as a semi-fast means of accessing features that you've not assigned to one of the camera's buttons.

If you tap on the screen, the available options for each setting are shown as a strip across the screen, but when controlled with the joystick and dials, only the current option is shown: you have to scroll through the options without knowing what they are. It's not a problem, especially, but it's not the best design we've seen.


The GFX 100 has essentially the same touchscreen behavior as the X-T3, which allows a good degree of control. It can be used for a variety of things in both shooting and playback mode but, usefully, you get a good degree of control over which touch functions are used.

There are five aspects of touch control that can be set independently in the menus [Set Up|Button/Dial Setting|Touch Screen Setting]

Menu option: Choices Function enabled/disabled
[Stills] Touch Screen Setting On/Off Single tap to set AF Area or set AF Area + focus
[Stills] Double Tap Setting On/Off Double tap to magnify
Touch Functions On/Off Directional swipes of the screen as function buttons
[Playback] Touch Screen Setting On/Off Double-tap to zoom to focus point, pinch to zoom, left/right swipe between images
EVF Touch Screen Area Settings
  • All
  • Right Half
  • Top Right Qtr
  • Lower Right Qtr
  • Left Half
  • Top Left Qtr
  • Lower Left Qtr
  • Off
Selects area of screen used as touchpad to position AF point when viewfinder is being used.


Fifteen buttons on the GFX 100 can be customized, along with four directional swipes of the rear screen (though this can be disengaged, if you wish).

If you plan to use the GFX 100's dual-grip design to the full, it's likely that you'll want the custom functions of comparable control points to match one another. This has to be done manually: you'll need to change the function of pairs of buttons each time. This is no great hardship, since we can't imagine you'll regularly want to reconfigure the camera. It also means you can select different button functions if your needs in portrait mode differ from your landscape orientation shooting preferences.

Custom button options

The thirteen buttons indicated in purple here, plus two on the front plate, are customizable. In addition, you can assign functions to the four directional swipes of the rear screen.
Options assignable to function buttons:
  • Shooting mode*
  • Exp. Comp*
  • Image Size
  • Image Quality
  • Raw
  • Film Simulation
  • Grain Effect
  • Color Chrome Effect
  • Smooth Skin Effect
  • Dynamic Range
  • D-Range Priority
  • White Balance
  • Select Custom Setting
  • Focus Area
  • Focus Check
  • AF Mode
  • AF-C Custom Settings
  • Face Select
  • Face Detection On/Off
  • Self-Timer
  • AE Bkt Setting
  • Focus Bkt Setting
  • Photometry (metering)
  • Shutter Type
  • Flicker Reduction
  • ISO
  • IS Mode
  • 35mm Format Mode
  • Wireless Communication
  • Flash Function Setting
  • TTL-Lock
  • Modeling Flash
  • Zebra Setting
  • Int/Ext Mic Level Adjustment
  • Movie Silent Control
  • Depth of Field Preview
  • Preview Exp Comp/WB in Manual Mode
  • Natural Live View
  • Histogram
  • Electronic Level
  • Large Indicators Mode
  • AE Lock Only*
  • AF Lock Only*
  • AE/AF Lock*
  • AF-On*
  • AWB Lock Only*
  • Lock Setting
  • Perfomance Mode
  • Auto Image Transfer
  • Select Pairing Destination
  • Bluetooth On/Off
  • Playback
  • None
*Not assignable to touchscreen swipes

If you do choose to activate the touchscreen swipe functions, these do not respond to rotation of the camera, which means you need to translate the swipe direction in your head if you're shooting in portrait orientation (ie: the function normally accessed with a leftward swipe of the screen requires a downward swipe if the camera's rotated).

Functions that might need to be held (ie: exposure comp or AF Lock) cannot be assigned to directional swipes. As usual for Fujifilm cameras, you can separately define whether the exp. comp, AE/AF Lock and AWB Lock functions toggle or require the button to be held down.

Overall, the GFX a highly configurable camera. It works well out-of-the-box, but gives you the option to fine-tune a great deal of its handling, to suit your preferred shooting style.