Compared to... Fuji FinePix F10

Below you will find a studio comparison between the Canon SD 700 IS and the Fujifilm FinePix F10 Zoom at ISO 400.

Studio scene comparison (@ ISO 400)

  • Canon SD700 IS : Program mode, ISO 400 , Default Image Parameters,
    Manual white balance, +0.67 EV compensation
  • Fuji FinePix F10 : Program mode, ISO 400, Default Image Parameters,
    Manual white balance, +0.67 EV compensation
  • Lighting: Daylight simulation, >98% CRI
Canon SD 700 IS (Ixus 800 IS)
Fujifilm FinePix F10
ISO 400, 1/400 sec, F4
ISO 400, 1/345 sec, F4.3
1,903 KB JPEG
2,898 KB JPEG

At ISO 400 the advantages of the Super CCD sensor used in the FinePix F10 are obvious, but what's interesting is that the gulf between the two results is nowhere near as wide as it has been with most other cameras we've tested against the F10. So, whilst conventional CCD technology may not have caught up with Fuji's Super CCD, it is certainly getting closer (of course the F10 has now been replaced by the F30, we'll be looking at that camera soon). If you look closely you can see that not only is the SD 700 IS result noisier, it has lost more fine detail to noise reduction. It's worth noting that the F10's ISO 400 output really comes into its own at much lower light levels, where the SD 700 IS will produce results that look a bit noisier than this (the studio is fairly bright). On the other hand it's also worth noting that the SD 700's sensor not only gets closer to the F10 than any other similar camera we've tried, but the camera also has an image stabilization system, which to some extent avoids the need for higher ISO settings in the first place.