Panasonic Digital Cameras, Lenses, Printers and Mobile Phones

Panasonic entered the digital photography market seriously with the launch of the 'Lumix' brand, in 2001. Credited with popularizing the ‘superzoom’ bridge camera concept with the FZ series, Panasonic pioneered wideangle zooms on compacts and invented an entirely new segment (‘travel zooms’) with the big zoom / small camera TZ series. After experimenting with a short-lived range of Four Thirds SLR models, in 2008 Panasonic launched the Micro Four Thirds mirrorless ‘G’ system, which has evolved to include several models optimized for video work, as well as stills. In late 2018, Panasonic unveiled a new full-frame mirrorless lineup based around the L-mount standard.