Alamy will now allow photos taken with mobile devices (in addition to its previous allowance of images of mobile devices taking photos).

Every photographer knows that the best camera is the one that is with you. As mobile photography gains more credibility with soaring megapixel counts and high-profile publication, more stock photography companies are accepting photos taken via phones. 

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International stock photo agency Alamy has announced that it will allow photos taken on mobile devices for its Live News service. Alamy asks that photographers use mobile apps to balance the shot, with one exception: "no Instagram-style filters please!”

Submitted smartphone images must have news, sports or entertainment value and will have to follow Alamy’s submission guidelines.

Previously, Alamy had a blanket ban against all mobile photography. In a press release, the head of news photography explains the agency’s decision:

Alamy’s head of news, James Hall, said: “When you think that the most popular smartphone cameras are now 8 megapixels it is obvious that good photographers using these devices will be able to capture and record breaking news and events with a quality that is acceptable to both on and offline news agencies.

“We want to allow our contributors to upload stunning News, Sport and Entertainment images to us using the camera they have ready at hand – whether it is a DSLR, a compact camera or a smartphone. This is a recognition of the quality news images that can now be taken by cameraphones and the like.”