Norm is an expert at selfies.

It's not every day that you come across a dedicated pet Instagram account that is both adorable and thoughtfully photographed. Seattle-based photographer Jeremy Veach has gotten quite a bit of attention for his photos of Norm the pug. Veach poses Norm in a variety of different scenarios—from the classic selfie pose to more unusual, precarious and often hilarious compositions.

Follow Norm's adventures on Jeremy Veach's Instagram account (@jermzlee) and check out a few of our favorites here.