It seems supporters of the proposed Memoto "lifelogging" camera we told you about last month are willing to bet on the product's success.
Having achieved its initial Kickstarter funding goal in just 5 hours, the project is now on its third "stretch goal" aiming to earn even more financial backing from supporters in order to add on a wide-angle camera lens, a waterproof case and a Wi-Fi dock.
Full press release
Memoto’s Wearable, Automatic Camera Crushes Kickstarter Goal, Raising Half a Million Dollars
Innovative, lifelogging camera reaches $500,000 funding on Kickstarter, passing two stretch goals and earning a range of new product enhancements - Memoto team now shares the secret of their success on their blog
Linkoping, Sweden (November 27, 2012) – With the help of a supportive and enthusiastic Kickstarter community, Memoto has turned its vision of giving everyone a true photographic memory into a reality. After reaching its Kickstarter goal in just 5 hours, Memoto continued to rally support around the fresh idea of creating a searchable, shareable memory, ultimately surpassing two stretch goals and reaching a half million dollars in funding, 10 times the original goal. With just a few days to go, Memoto is now aiming for a third stretch goal that will offer an assortment of useful new features.
“Of course, you always dream that your product will have an impact like this, but we were blown away that we received so much support from the community in such a short time frame,” said Martin Källström, CEO of Memoto. “This device represents a turning point in how we remember and share special moments in our lives. It’s great that so many share our vision.”
At about the size of a postage stamp, the Memoto camera is an intelligent micro-device that captures every moment of your life in photo keyframes. These spontaneous shots can be effortlessly searched, shared and revisited at any time using Memoto’s innovative web service and mobile application. The camera connects to your clothing with a small stainless steel metal clip, subtly capturing every special moment of your life as it's happening -- before you even realize how special it is.
After listening to the feedback and comments of the Kickstarter community, the Memoto team developed a range of different product enhancements available if its stretch goals were met. Having successfully met its first two goals, the new features that will be integrated into the final product including the ability to choose what time interval the photos are taken from the Memoto application, the ability to bookmark specific photos by quickly tapping the camera after a special moment making it’s easy to later find the photo, and the option to retain photos stored locally when syncing with the computer as well as uploading them to the cloud. The third stretch goal, which Memoto hopes to achieve in the next couple days, is the creation of a wide-angle camera lens, a waterproof case and a Wi-Fi dock.
“We are so grateful to the Kickstarter community and inspired by their engagement with the Memoto project,” said Martin Källström, CEO of Memoto. “We’ve listened carefully to their ideas and incorporated much of their input into product enhancements. We’re confident that the end result will be one aligned with the desires of the community and what we ourselves wanted to achieve with Memoto.”
The Memoto team includes Sweden’s most innovative and experienced entrepreneurs, its foremost camera electronics engineer, and industrial designer who joined forces more than one year ago to pursue this vision. The team spent countless hours planning and preparing for the launch of the Memoto camera and has been thrilled by its reception in countries around the world. The Memoto camera was a popular news topic from the US to China, creating a new conversation about mainstream lifelogging. You can find a full description of the key successes of the launch on the Memoto blog.
The Memoto team has been exploring the area of lifelogging for the past year, traveling the world interviewing lifeloggers, entrepreneurs, scientists and thought-leaders. This allowed the team to incorporate the most crucial elements into the Memoto camera. The Memoto team also recently released the trailer for the documentary that they produced during their journey. You can find it here.
Estimated availability for the Memoto camera is early 2013. The unit will be offered in Graphite grey, Arctic white and Memoto orange colors for $279. For the last two days on Kickstarter, Memoto will be offering the camera at the discounted price of $249.
Interviews with the Memoto team are available upon request. For more information, please contact Lindsay Stuart at email@example.com or 305-374-4404 ext. 149. Please also join the Memoto conversation on www.facebook.com/Memotocompany and www.twitter.com/Memototeam.
Memoto is a Swedish startup with a vision of giving everyone a true photographic memory. As an innovator in the field of lifelogging, Memoto develops products and technologies that offer its users a way to capture and share every special moment of their lives.
Nov 26, 2015
Nov 24, 2015
Nov 23, 2015
Nov 19, 2015
|Patrick Finds Inner Peace by ecastellon|
from Your best photo of the week!
|Forks by Kukla|
from Arranged everyday objects
The new iZugar 3.25mm F2.5 super fisheye lens offers an insane 220-degree angle of view. That means it can basically see behind itself... good luck keeping your feet out of the shot.
You'll laugh, you'll cry, you'll remember that time you took a picture of the frozen pizza baking directions.
A Craigslist poster has discovered the worst possible way to photograph a car: taking pictures of pictures displayed on a cracked and scratched up smartphone screen.
With the iPhone X coming out soon, the title probably won't last, but the iPhone 8 Plus is officially the best smartphone camera DxOMark has ever tested, and the iPhone 8 is second.
Kodak's new Facebook Messenger chatbot is trying to bring back the 'Kodak Moment' by digging up your old social media photos and trying to sell you prints and custom coffee mugs.
Affinity Photo for iPad was touted as "the first full blown, truly professional photo editing tool to make its way onto the Apple tablet." This update makes it that much more convenient.
Yashica has released a new teaser video, and this one claims they'll be releasing an "unprecedented camera" in October on Kickstarter. Ready... set... speculate!
Storage solutions company Synology has just released its very first 6-bay NAS tower. Combined with the DX1215 expansion units, it can hold and control up to thirty drives.
We're always expanding our collection of product overview content, and we've just added videos for the Canon EOS 6D Mark II, the EOS Rebel SL2 and EOS M6.
The venerable Canon PowerShot G1 was announced seventeen years ago this week, marking the start of a line of enthusiast-focused compacts that's still alive and kicking.
Super macro photographer Can Tuncer captured these incredible close-ups of a single peacock feather using a special setup and three different microscope lenses.
After successfully crowdfunding the Biotar 75mm F1.5, Oprema Jena is at it again. This time they're bringing back the Biotar 58mm F2: the world's only lens with a 17-blade aperture.
Adobe's move to a subscription model is treating it very well indeed. The company has posted record revenue for the second quarter in a row, hauling in a mind-boggling $1.84 billion.
More details have emerged about the potential sale of Blackstone's 45% stake in iconic camera brand Leica.
Popular mobile editing app Snapseed just got a major update that includes a new interface and 11 new presets for both Android and iOS, as well as adding the Perspective tool to the iOS version.
It might sound like a strange idea, but taking macro photos of boiling water can actually result in some really cool photographs. A good photo experiment for a rainy day.
The database was created to "break with the narrow lens through which history… has been recorded" by equipping those who commission photography with "the resources to discover photographers of color available for assignments.
Lensbaby has released two new optics for their special "optic swap system." The Lensbaby Sweet 80 Optic gives you that trademark sweet spot of focus, while the Creative Bokeh optic gives you 9 different drop in aperture plate options to play with.
TechCrunch has already posted their review of the upcoming iPhone 8 (not yet the iPhone X), and they're calling it "a look into the augmented future of photography."
Affinity Photo is a $50 photo editing software with no subscriptions. That's it – pay for it once and you're done. And we think it's actually pretty darn good.
Instagram is currently testing a major change to the app's profile layout: replacing the 3-photo across grid with a 4-photo grid... and some users are NOT taking the news well.
A report by USSRPhoto is shedding some light on the return of the famed Zenit camera brand. It seems the full-frame mirrorless camera they're working on will be made in part by Leica using components from the Leica SL.
According to a reliable Korean report, Samsung is developing a smartphone sensor that's capable of super slow motion. Translation: Samsung's next batch of Galaxy smartphones may be able to shoot 1,000fps.
This simple photograph of a seahorse and Q-tip has taken the internet by storm. We spoke to photographer Justin Hofman about how it was captured, and what it means to him.
After a massive leak last week, Profoto has officially debuted the Profoto A1: the company's first on-camera flash system that they're calling "the world's smallest studio flash."
"When the first hyperfocal distance charts were designed, someone decided that an acceptably sharp background contained some blur — enough to notice in a medium-sized print [...] After that point, nearly every other hyperfocal chart followed suit."
The Canon EOS Rebel SL2 (also known as the EOS 200D) is the company's impressively compact entry-level DSLR. Packing a 24MP APS-C sensor, DIGIC 7 processor and Dual Pixel AF, it promises a lot of bang for the buck. And while not mind-blowing, it handles most tasks very well.
Correct these four common composition mistakes and your photos will be more balanced, tell a better story, and lead your viewer's eye where you want it to go.
The rugged, compact 360° action camera Kodak unveiled at Photokina in 2016, the Kodak PixPro Orbit 360, is finally available in the United States.
iOS 11 launches tomorrow, and it'll save all of your pictures in a new high efficiency image format called HEIC. Fortunately, there's now a converter that will let you turn those photos back into JPEGs.