InfoTrends: Camera features sway mobile phone purchase decisions
A recent report from InfoTrends, a market research firm specializing in digital imaging, indicates that — among those surveyed — a built-in camera is the second most important feature when selecting a phone. Of course, it’s near impossible to find a new mobile phone without a camera, but it’s interesting to note that an embedded camera was bested in this survey only by the phone’s brand. InfoTrends's research shows 92 percent of mobile phones are being used to take photos.
While a smartphone megapixel war hasn't reached the same heights as the now almost non-existent pixel wars of digital cameras, we were surprised to see that “camera resolution” ranked relatively high on features that influenced mobile phone purchase decisions. This, of course, is assuming that InfoTrends' respondents aren't as photo savvy as DPReview Connect's readers.
InfoTrends further notes that “Since nearly all mobile phones have embedded cameras, consumers will be turning their attention to features that enhance the photo and video experience.” Carrie Sylvester, consultant for the company’s Consumer Services, suggests that both digital camera and mobile phone manufacturers should incorporate their own branded photo apps or ensure that current popular apps are supported.
Given the proliferation of mobile photo apps and digital cameras’ wireless connectivity via manufacturer-branded apps such as Canon’s CameraWindow and Sony’s PlayMemories, it seems like smartphone and traditional camera vendors have already moved in that direction.
Of course, there’s always room for improvement. What features influence your purchase of a smartphone? What’s on your wish list for smartphone photo features?
Sep 23, 2016
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- Canon EOS M58.8%
- Panasonic G85/G803.3%
- Panasonic FZ2500/FZ20001.9%
- Panasonic LX10/LX151.2%
- Panasonic GH5 development3.6%
- Sony a99 II15.9%
- Nikon KeyMission 170 and 801.0%
- Fujifilm GFX 50S development28.3%
- Olympus E-M1 II development18.7%
- Olympus E-PL80.1%
- Olympus 25mm F1.2 Pro1.5%
- Olympus 12-100mm F4 IS Pro1.9%
- Olympus 30mm F3.5 Macro0.1%
- Sigma 85mm F1.4 Art3.6%
- Sigma 12-24mm F4 Art2.6%
- Sigma 500mm F4 DG OS HSM Sport2.4%
- YI M12.2%
- GoPro Hero50.8%
- GoPro Karma drone2.2%
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