Exposure: Chef April Bloomfield on smartphone food photography
To some food professionals, smartphone food photography is an epidemic. For chef April Bloomfield (@aprilbloomfield), it's a new medium to share her passion. Bloomfield is the chef at The Spotted Pig, The Breslin, and The John Dory Oyster Bar in New York City.
With Instagram, she uses her iPhone 5 to share a look inside her kitchen. Her photos are sometimes abstract, sometimes appetizing, and almost always edible. She is showing the soft delicious underbelly of the NYC food scene, and her over 41,000 followers are eating it up.
Connect: How would you describe your photographic style?
Experiential and colorful. I try to show my everyday life through my photos.
Connect: When you take your own food photos, how do you compose your shots?
I like to take multiple shots and then I spend time choosing which one is the best by the sharpness and the general attractiveness.
Connect: Your Instagram feed shows a behind-the-scenes view of a restaurant, including all the steps that go into a meal, as well as some fun personal shots. What are your favorite photos from your feed?
My favorite photo is hard to say. They are all such special moments to me, but I guess if I had to pick one, I would choose the picture of Paul Liebrandt in the pass. It's blurry, but shows him in his pristine kitchen and his mis en place. I also like the sea urchin photo and the photo of the hot dog - these are photos of food in their prime.
Connect: As a chef, how do you feel about the smartphone food photography trend? Do you like when diners snap photos of your plates?
I am the first person to take a food photo, but if you don't have the proper lighting, you shouldn't take the photo. There is a time and a place - if the restaurant has good lighting then go for it; but if not, you should just sit back and enjoy the food.
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