When Twitter came out with its six-second video sharing service Vine it was met with a mixed reaction of excitement and confusion. Vine allows you to share videos of up to six seconds in length as either a single continuous take or as a 'collage' of short duration clips. Some people doubted that Vine could function as a widespread creative medium because of the restrictions it put on users.
Art Director Jethro Ames (@JethroAmes) saw Vine as a challenge and decided to push his limits to see what he could do with the app. The result is a feed of imaginative videos that are perfectly executed down to the last detail. (Just tap on any of the Vines in this story to see them in action.)
Ames's Vines have gotten the attention of creative professionals and brands alike, winning him an award at the Tribeca Film Festival and earning him a job with Coffee Bean and Tea Leaf to create five Vine videos to share via their account.
We interviewed Ames via email about his experience as a Vine visionary and how he goes about creating his six-second masterpieces.
DPReview: What equipment do you use to Vine?
Jethro Ames: iPhone 5. OlloClip. Depending on the situation, I either use a Griptight Mount with a standard tripod. Or a table and a stack of books when I need to shoot down. This is mostly for my stop motion Vines.
DPR: What makes Vine so special for you as a creative outlet?
JA: I've been pretty fortunate to work in an industry where I can be creative professionally. I've been designing and art directing for over 10 years, and I had the opportunity to work with some fun brands. (Red Bull, Hansen's Natural Soda, San Diego Zoo) But, with the Vine app I was able to be creative in a different way. Vine lets me be a filmmaker or an animator without any prior knowledge to that craft. I'm able to experiment and try different things in ways I haven't done professionally.
DPR: Your Vines are varied -- some are well-orchestrated stories and some are nature observations. What makes you decide something is Vine-worthy?
JA: I tend to get bored really easy, and I'm not the type of person to focus on just one thing. I take a lot of notes, and write out a list of things I would love to accomplish in a Vine. Sometimes, I have this ah-ha moment, where I really want to Vine this idea. Or, sometimes I'm just so busy that I feel shooting a nature Vine would be the easiest at the time. I really don't have a schedule or anything planned.
When I Vine, it really depends on my mood or the type of situation I'm in. Sometimes, my Vines are simply decided based on what's available in my home.
DPR: Some of your vines are super complicated. How do you go about making them? Do you use a tripod? How long do they usually take to make?
JA: From my list of ideas, I normally plan one or two Vines that I want to create for the week. My last couple of Vines, I've been working on a "How to play with food theme." I have two boys who love their snacks. Especially their goldfish. Which was the catalyst of my Frying Pan/Aquarium scene. I try to work with elements at home. If not, I buy things to fill in the gaps.
Once I have my ingredients, I set up my scene like a commercial photographer. I set up my lights using what I have at home. Overhead kitchen lights, floor lamps to help light my food. I'll even use a working light to bounce off the ceiling if need be. I place my iPhone 5 on the table, with the camera pointing down. Use heavy books to keep the phone in place. I'll even plug the phone in to an extension cord so I won't have to fear about losing battery life.
After that, I go about creating my stop-motion scene. Which is really zen like and the easiest part of the process. This particular scene was really easy to pull off. The whole process probably took me about two hours to setup, create and clean. Depending on the Vine, some can be done in a matter of minutes, like my nature observations. Or hours, which are usually my stop-motion Vines.
DPR: Finally, what could Vine do to become better? What is it missing?
JA: Since the app is so new, there are a lot of bugs that need to be taken care of. I hear stories where people lose their Vines from crashing. Or they would have trouble uploading a Vine. I've been pretty lucky so far, and I have yet to run into those kind of problems. Other than that, there is nothing really glaring that needs to be added now.
I really love the limitations what the app offers. Like no uploading, no editing, etc. It really pushes you to be creative, and forces you to nail it down in camera. If I can have one thing I would love to add a queue section for your Vines, and plan a time when you want to upload them. It will also be nice [to have a place] where they can be saved, so you can move on to another Vine if you choose to.
If you know an interesting mobile photographer who should be featured in our Exposure series, let us know: firstname.lastname@example.org.
May 19, 2016
May 18, 2016
May 17, 2016
May 17, 2016
|Montréal Dépaneur Out of Business DP by MarioSS|
from Your City - Out of Business
|Wish You Were Here by Dutch Newchurch|
from Street musician playing
|Flight of a Puffin by cjf2|
Instagram is currently testing a major change to the app's profile layout: replacing the 3-photo across grid with a 4-photo grid... and some users are NOT taking the news well.
A report by USSRPhoto is shedding some light on the return of the famed Zenit camera brand. It seems the full-frame mirrorless camera they're working on will be made in part by Leica using components from the Leica SL.
According to a reliable Korean report, Samsung is developing a smartphone sensor that's capable of super slow motion. Translation: Samsung's next batch of Galaxy smartphones may be able to shoot 1,000fps.
This simple photograph of a seahorse and Q-tip has taken the internet by storm. We spoke to photographer Justin Hofman about how it was captured, and what it means to him.
After a massive leak last week, Profoto has officially debuted the Profoto A1: the company's first on-camera flash system that they're calling "the world's smallest studio flash."
"When the first hyperfocal distance charts were designed, someone decided that an acceptably sharp background contained some blur — enough to notice in a medium-sized print [...] After that point, nearly every other hyperfocal chart followed suit."
The Canon EOS Rebel SL2 (also known as the EOS 200D) is the company's impressively compact entry-level DSLR. Packing a 24MP APS-C sensor, DIGIC 7 processor and Dual Pixel AF, it promises a lot of bang for the buck. And while not mind-blowing, it handles most tasks very well.
Correct these four common composition mistakes and your photos will be more balanced, tell a better story, and lead your viewer's eye where you want it to go.
The rugged, compact 360° action camera Kodak unveiled at Photokina in 2016, the Kodak PixPro Orbit 360, is finally available in the United States.
iOS 11 launches tomorrow, and it'll save all of your pictures in a new high efficiency image format called HEIC. Fortunately, there's now a converter that will let you turn those photos back into JPEGs.
Photo protection company ImageRights recently released a new service that lets non-subscribers take advantage of their streamlined copyright registration system that checks for errors and fills out all the required forms for you.
What's the difference between a $200 circular polarizing filter and a $100 circular polarizing filter? Roger Cicala at Lens Rentals put six different filters through a few tests to find out.
A flurry of leaks reveal that GoPro's upcoming Hero6 will shoot 4K at 60fps, 1080p at 240fps, will cost $500, and is scheduled for announcement/release on September 28th.
Before he became the iconic director whose name we've all heard, a teenage Stanley Kubrick struck up a business relationship with New York’s Look magazine. No surprise: he was an incredibly talented photographer.
WD's new G-Technology G-Drive mobile SSD R-Series is a portable solid state option for photographers who want the reliability of an SSD in a rugged water and dust-resistant package.
Fast, stabilized and affordable is an appealing combination when it comes to lenses. With its latest 24-70mm F2.8, Tamron aims to upgrade autofocus speed and stabilization. We've got a full gallery from this updated full-frame zoom.
Photographer Clay Cook tells the story of his most ambitious photographic dream and career goal coming true: photographing A-list actress Jennifer Lawrence.
In an interview with a Chinese website, Nikon Japan's Director of Development dropped a bombshell, saying that a Nikon mirrorless camera "must be full-frame."
Here's a side-by-side spec comparison of two flagship devices with particular attention to the things that really matter – at least to people who prioritize photography features.
A month and a half after revealing the finalists of the 2017 EyeEm Awards, the photo sharing community and licensing marketplace has finally revealed the winners.
Photographer Josselin Cornou tells the breathtaking story behind two beautiful photos captured while snorkeling with humpback whales in Tonga.
The Sony RX10 IV is a fixed lens camera with a 1"-type sensor and 24-600mm equivalent lens that can shoot 4K video or stills at 24 fps, but that's not what we think is interesting about it. The addition of phase detection autofocus is pivotal to all those features.
The announcement date is set! Google will reveal their next generation Pixel phones—their response to Apple's shiny new iPhone X—on October 4th. Let the smartphone camera wars begin.
Sony just debuted three palm-style 4K camcorders that steal a bit of speedy phase detect autofocus technology from the company's RX10 IV. In fact, they kind of improve on it.
Earlier today, NASA's Cassini spacecraft plunged into Saturn's atmosphere, ending a 20 year long mission. Here are 21 of our favorite photographs captured by this incredible machine and its makers.
Fans of film photography should keep an eye out for the widespread theatrical release of Kodachrome, a movie staring Jason Sudeikis about the final days of the iconic film stock.
Photographer Manny Ortiz breaks down the pros and cons of shooting natural light vs off-camera flash, and explains why he chooses to shoot one, the other, or both in any given situation.
A leaked product page and a bunch of leaked photos shows Profoto is preparing to release its first ever speedlight: the Profoto A1 Air TTL
The Yashica camera brand disappeared in 2003, but a new teaser video and website hint at a comeback. Excited?
Western Digital just debuted a new, higher capacity WD Gold internal hard drive. The new drive offers 12TB of storage and class-leading reliability to the tune of a 550TB/year workload rating.