What would you do for a new phone? At recent promotional event in Seoul, South Korea, twenty people were injured while trying to collect free phone vouchers from helium balloons for LG's new G2 smartphone.
LG released 100 balloons at the event, each with its own free phone ticket. Some attendees came equipped with BB guns and spears to try to retrieve the floating freebies.
The resulting chaos ended injured 20 people, sending 7 to a hospital. LG has taken full responsibility for the damages, promising to pay for any medical expenses.
Read more on the incident from the BBC.