<strong>Category Winner, Creative by Skylum: <a href="http://www.klero.ru/" rel="noopener" target="_blank">Denis Klero</a>, Russia</strong>
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Category Winner, Creative by Skylum: Denis Klero, Russia

About this photo: In Klero's own words,'last year‘s trend reports have shown that as soon as the first snow starts falling the social media community bursts in excitement and instantly shares videos and photos showing the first flakes of the year. I didn‘t want to miss out on the trend and started working on a concept to show the change of seasons. To attract the attention of the social media world it had to be something that would make one stop and stare. Consequently, I developed an idea of a series of three main pictures with some supporting detail shots, which had to be visually strong and inherent to the world of Red Bull. This picture with Pavel (Alekhin, the athlete in this photo) is one of those.'