Sigma
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Sigma

Sigma, we hardly recognize you. Over the past decade you've gone from being a respected but midrange third-party lens maker (and a quietly prolific OEM manufacturer) to becoming a force to be reckoned with in the high-end optics market. You're making some of the finest lenses available, while still undercutting the 'big' brands, often by a considerable margin. How do you do that?

We love what you've become, but sometimes love is about being honest. Here are some ideas for 2019 and beyond.

Sigma - in 2019 we wish you would...

  • Calm down a bit with the 'biggest, heaviest and fastest' primes thing and create a range of compact F2 lenses.
  • Try again with the 24-70mm F2.8 Art.
  • Follow Tamron's example and develop some native Sony FE lenses.
  • Reverse-engineer the Canon RF and Nikon Z mounts and show them how it's done.
  • Create a range of full-frame Merrill compacts.