Kodak didn't get into cryptocurrency and bitcoin mining, "Kodak" did
Kodak’s CES announcements tell an interesting tale of the power of brands, and what happens to those brands when you start licensing them to other companies.
A lot of people still have positive associations with the Kodak brand and its iconic logos, but it’s worth clearing something up, especially in light of all the cryptocurrency madness that Kodak unleashed at CES: not everything with the Kodak name on it has much connection to a bunch of clever people in Rochester New York.
The parent company, Eastman Kodak, left the consumer photography business in 2012 following court-overseen ‘Chapter 11’ restructuring. Its remaining consumer photo businesses were sold to Kodak Alaris, which continues to sell photo film and printing kiosks.
So it’s worth keeping your fond memories of that company at arms length when you read about its apparent embrace of the blockchain.
|The "Kodak" KashMiner, yours to rent for just $3,400 and a two year contract.|
At CES this year ‘Kodak’ announced both blockchain-based IP protection and cryptocurrency projects, and a scheme that apparently lets you buy a Bitcoin-mining farm for them. However, the KodakOne project appears to be as much a rebranding of an existing project called RYDE as it does a “partnership between Kodak and [RYDE owner] Wenn Media”. Meanwhile, the Kodak KashMiner scheme, which lets you rent the hardware to mine the more famous Bitcoin cryptocurrency appears to be entirely separate: essentially an unconventional investment scheme using industry-standard hardware with the Kodak logo stuck on the side so that there’s something to show at CES.
Essentially, these look a lot like Kodak licensing its name to other companies in much the same way as the current holders of the Polaroid, Rollei and Vivitar names accept fees to let those names get emblazoned on, well, pretty much anything.
Eastman Kodak still makes film, but it appears to have only two customers: the motion picture market and Kodak Alaris.
|The Kodak PixPro Orbit360 4K VR camera, by JK Imaging|
Then, of course, there are the cameras. You can still buy ‘Kodak’ cameras: JK Imaging, a California-based company, sells cameras under the Kodak brand. Interestingly, JK Imaging shares an address with General Imaging, which licensed the General Electric brand for its photo products.
Given the way that even the largest names in photography regularly use third-party ‘OEM’ manufacturers to produce some of their models, it’s senseless to try and draw a line between ‘real’ Kodak and licensees of the brand name. That the red and yellow logo doesn’t necessarily tie anything back to your fuzzy memories of Kodachrome, or brilliant developments such as the Bayer color filter.
|Putting up Christmas Decorations by Grasshop78|
from christmas portrait
|Azure Kingfisher by Denjw|
from A big year - birds 2018
|New Years Morning Mt Hood by rainrunner|
from -Landscape shot of the month - January - (in Full Colours Only)
Glove and Boots take a humorous look into the history of photographs and how far technology has come since the days of caveman hand selfies.
We've been shooting with a beta version of the Sony a9's upcoming firmware 5.0. While there's much more analysis to come, we can say it makes for a dead simple AF tracking user experience. Take a look at some of our samples.
A statement following internal investigation by DJI alleges a number of employee were part of an internal corruption scandal that overcharged DJI for parts and materials.
Astrophotography fans will be treated to the sight a rare super blood wolf Moon this weekend, and lots of helpful people are offering advice on how best to photograph it.
Accessory maker K&F Concept is offering a range of adapters, allowing the use of non-Nikon as well as Nikon F lenses on the new Nikon Z mirrorless cameras.
Lens maker Tamron has confirmed that new firmware issued at the end of last year to make certain lenses compatible with Nikon’s Z7 camera will also work for owners of the Z6.
NASA's OSIRIS-REx spacecraft has captured a photo of Earth that's being compared to the iconic 'Pale Blue Dot' captured by the Voyager 1 space probe in 1990.
GoPro has updated its Fusion ecosystem with new firmware for the Fusion camera and updates to the Fusion Studio software as well as the Adobe Premiere and After Effects plug-ins.
The Tamron 17-35mm F2.8-4 is a compact and light-weight lens for full-frame Canon and Nikon DSLRs. We took it on grand tour of Seattle's top tourist spots and found it makes a pleasant, albeit wide, walking around lens.
Olympus has published the third teaser video for its upcoming sports-oriented mirrorless camera, due for release next week.
Fujifilm has announced its new GF 100-200mm F5.6 R LM OIS WR tele-zoom lens. The lens, equivalent to 79-158mm when mounted on a GFX camera, has image stabilization (with a claimed 5 stops of shake reduction), a linear AF motor and weather-sealing.
Amongst all of the camera news yesterday, Sony also announced its new Imaging Edge mobile app, which replaces PlayMemories Mobile. Three desktop applications have also been updated, adding support for time-lapse movie creation.
We've been busy shooting with Sony's newest mirrorless camera, the mid-range a6400. Have a look at our initial samples.
Adobe has taken the new year as an opportunity to introduce an updated Behance with improved user profiles and more prominent project pages.
OPPO's 5x zoom prototype never made it into a production unit but now the company is about to release an even longer optical zoom for smartphones.
Our intrepid team is in San Diego, for the launch of the new Sony a6400. In this short overview video, Carey, Chris and Jordan talk through the main specifications of the new camera, and what they might mean for photographers and videographers.
After further testing, Sigma has updated its lens compatibility notice to highlight what lenses work with Canon's EOS R full-frame mirrorless camera.
The Sony a6400 is the company's new midrange mirrorless camera, whose standout features include an advanced autofocus system, flip-up touchscreen LCD and oversampled 4K footage with Log support. Learn more as we go hands-on with the a6400.
OWC has released the Helios FX 650 eGPU, a modular chassis that works with macOS and Windows computer over Thunderbolt 3.
Adorama has announced the availability of a new studio flash head from its own Flashpoint range.
Instagram has quietly added the iOS-exclusive ability to post images or videos to multiple Instagram accounts at once on the same device.
Sony has announced major firmware updates for the a7R III, a7 III and a9. All three cameras gain improved Eye-AF, the ability to recognize and focus on animals' eyes, and timelapse capability. The a9 gets more sophisticated subject tracking.
Sony has announced the a6400, an updated 24.2MP mirrorless camera with a flip-up rear touchscreen and the processor and autofocus system 'borrowed from the a9'.
We're live blogging at Sony's launch event in San Diego, where the company is rumored to be announcing a new mirrorless camera with an APS-C sensor.
The latest CamFi model lets you tether your camera wirelessly to your computer and transfer images directly into 3rd-party apps such as Capture One, Lightroom or EOS utility.
United States Transportation Secretary Eleain Chao introduced a proposed rule change that could make it easier for commercial operators to use drones at night and above crowds of people.
SmugMug Films has released its latest film from its award-winning series. 'Framing the Journey' follows photographer Karen Hutton around the landscapes and cityscapes of Slovenia.
Timelapse+ has announced its VIEW intervalometer now offers support for select Fujifilm and Panasonic camera systems.
The Miami Beach Police Department is using a camera blimp to get around a drone surveillance ban that went into effect in 2015.