Iconic medium format manufacturer Hasselblad has opened its own online store, allowing users all over the world to skip the third-party vendors and local dealer and buy direct from the manufacturer itself. Following in the footsteps of Hasselblad's first brick-andmortar stores in Sweden, China, and Japan, the online 'Hasselblad Store' will be open to resident of the USA, China, UK, Germany and France.

Currently, the Hasselblad Store is selling both X1D and H6D cameras, as well as a limited number of lenses. Opening offers include 5% off some X1D kits and the body-only price, while H6D buyers can get a free hard case with their purchase. These discounts will last until December 7th.

The company's hope is that an official online store will broaden the availability of its products:

The launch of the ‘Hasselblad Store’ is one of our core initiatives derived from our strategy that focuses on not only making our products more accessible to photographers seeking hands on experience with the Hasselblad product line-up, but also to inspire fans with great images and stories.

For more information or if you want to purchase a brand new Hassy from the company itself, check out the Hasselblad Store for yourself.

Press Release

Hasselblad Expands Into E-Commerce with Launch of 'Hasselblad Store'

Hasselblad’s New Online Store is Now Open To The USA, China, UK, Germany and France

Hasselblad, the leading manufacturer of digital medium format cameras and lenses, is pleased to announce the launch of its new online ‘Hasselblad Store’. The online store will broaden availability of Hasselblad’s iconic high- performance cameras and lenses to photographers in the USA, China, UK, Germany and France.

“The launch of the ‘Hasselblad Store’ is one of our core initiatives derived from our strategy that focuses on not only making our products more accessible to photographers seeking hands on experience with the Hasselblad product line-up, but also to inspire fans with great images and stories” said Bronius Rudnickas, Hasselblad Marketing Manager.

The online store follows closely behind the new Hasselblad website and the ‘Rent a Hasselblad’ program that was launched earlier in November.

‘Rent a Hasselblad’ is a global online reservation service for Hasselblad cameras and lenses. Whether renting a Hasselblad system for a speci c photoshoot, booking a camera to try it out before purchasing, or reserving gear to pick up and use at their next travel destination, the rental service provides photographers with more freedom and greater accessibility to Hasselblad systems.

During the opening week of the online store, customers will be eligible to receive a ve percent (5%) discount on the award winning X1D and the XCD 45mm and 90mm lenses. In addition, for every customer purchasing an H6D-50c or H6D-100c camera, an H System Camera Hard Case will be included. This offer will end on December 7th, 2017.
Access to the ‘Hasselblad Store’ at:
https://store.hasselblad.com/