The just-announced a7R III is quite cool, but if you are a serious sports or wildlife shooter, the development announcement of a Sony 400mm F2.8 G Master lens may be a bigger deal. Not only does this lens receive the brand's top mark of quality, by being a part of the 'G Master' series, but it rounds out Sony's overall commitment to photographers, by providing a seriously long pro-level prime.

It won't be available until Summer 2018. And we just can't wait to get our hands on it.

Press release

Sony Announces Development of New G Master™ 400mm F2.8 Super-Telephoto Full-Frame E-mount Lens

Launching in Summer 2018

NEW YORK, Oct. 25, 2017 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced the development of the long-awaited FE 400mm F2.8 GM OSS Super-Telephoto lens, with a target launch date in Summer 2018.

The new lens will feature the incredible high-resolution and spectacularly beautiful bokeh of Sony’s acclaimed line of flagship G Master™ series lenses, while also offering a far-reaching 400mm focal length and F2.8 large aperture. This combination will deliver a new elevated shooting experience for all professional sports, news and wildlife photographers looking to capture all of the decisive moments with higher image quality.

Sony will continue to evolve their lens lineup in order to meet the demands of all types of photographers, videographers and multi-media creators, with many different offerings to maximize the power of the innovative α™ camera lineup.

Additional details and specifications on the new FE 400mm F2.8 GM OSS Super-Telephoto Lens will be released at a later date.