Canon isn’t only in the business of making DSLR, mirrorless and point-and-shoot cameras. It’s also in the business of making the CMOS sensors inside those cameras—arguably the most important component. And in order to showcase what its achieved with its latest lineup of CMOS sensors, Canon USA has created a little promotional video.

The video showcases a variety of sensors seen across Canon's product line, from the extreme low-light full-frame sensor it showed off earlier this year, to more industrialized CMOS sensors made for surveillance and security purposes.

The video description from Canon USA:

This video showcases Canon variety of sensors. For several decades Canon has been developing and manufacturing advanced CMOS sensors with state-of-the-art technologies for exclusive use in Canon products. These sensors are a critical driving force behind many of our successful product lines, ranging from consumer products all the way up to high-end business and industrial solutions.

The video does seem a touch overly dramatic for what it is, and may even come across as a bit cheesy at times (why are they showing new sensor tech inside a Canon EOS 1D that came out in 2001?). Nonetheless, it’s an interesting watch that gives a good overview of the work Canon has been putting into its CMOS sensors in recent years—technology that will hopefully impact the Canon DSLRs and mirrorless cameras of the future.