In a "letter to our customers" posted on its website, Apple took a more active stance in the iPhone slowdown 'scandal' that has been making headlines over the past week. The company once again explained why it was reducing performance on older iPhone models, but the letter went a step further, apologizing to customers for the lack of transparency and offering a few potential solutions to placate angry iPhone users.

The letter first describes how batteries age, and explains that the company changed its power management system to reduce "unexpected shutdowns" on iPhone 6 and SE models last year. (Apple did the same with iPhone 7 models recently).

In response to negative feedback from customers (and perhaps lawsuits) Apple will be reducing the price of replacement batteries by $50 (to $29) for out-of-warranty iPhones. Furthermore, the company plans to release an iOS update that will, "give users more visibility into the health of their iPhone's battery, so they can see for themselves if its condition is affecting performance."

The battery replacement program will begin in January and run throughout 2018. More information will be posted soon on