Nikon has announced the COOLPIX W150, a colorful and rugged point-and-shoot digital camera that's shockproof from drops up to 1.8m (5.9ft), waterproof down to 10m (33ft), dustproof and coldproof down to -10C (14F). The new model features a 13-megapixel 1/3.1" sensor and a 3x optical zoom NIKKOR lens (30-90mm equivalent), Target Finding AF, multiple scene modes and support for recording Full HD videos with stereo audio.

Nikon has positioned the W150 as a digital camera suitable for both adults and children; the camera maker utilized a modified user interface that is simple enough for first-time users to navigate. The camera supports SnapBridge for automatically transferring images from the camera to an Android or iOS device.

The W150 includes a few unique scene modes, including 'underwater face framing,' 'add clarity underwater,' 'picture-in-picture' and 'add little planet effect.' Other features include image lock, Smile Timer, Exchange Messages for adding voice messages to photos and a grading function for rating images and videos.

The Nikon W150 will be available in white, orange, blue, flower and resort color and pattern options. Nikon hasn't made any mention of pricing or availability yet.

Press release:

Nikon releases the COOLPIX W150 compact digital camera

A waterproof and shockproof camera with a wide variety of scene modes and editing functions to offer users an enjoyable shooting experience

TOKYO - April 23, 2019 - Nikon Corporation (Nikon) is pleased to announce the release of the COOLPIX W150, a compact digital camera that offers superior water- and shock-proofing.

The COOLPIX W150 is a highly water-, shock-, cold- and dust-proof camera that supports shooting in a wide variety of situations, including capturing leisure activities at the pool or beach. A compact, rounded design makes it easy to handle for both children and adults alike. The addition of new and appealing color options and patterns to the camera body will make shooting leisure activities even more enjoyable.

The camera offers an effective pixel count of 13.2 million*1 pixels, and is equipped with a 3x optical zoom NIKKOR lens. It is also equipped with functions that make recording photos and movies with superior image and picture quality fun and easy for anyone. These include the Target Finding AF*2function, where the camera detects and focuses on the primary subject, and a function for recording Full HD movies*3 with stereo sound.

It also offers a variety of scene modes*4 and editing functions that allow users to capture memories and experiences in impressive photos. The variety of scene modes and effects allow users to explore unique possibilities and share these photos and movies with their loved ones.

Its compatibility with SnapBridge allows photos taken with the camera to be automatically downloaded*5 to a smart device*6 for easy sharing of high-quality photos.