Lighting manufacturer Profoto is teasing users with a video clip that includes shots of a new light it's planning to announce later this month. Billing the launch as ‘something big’ for ‘something small’ the company’s new head appears to be compact and portable, and from the description quick to set up and take down again.

It also appears to be a totally new light that is designed specifically to be small. There aren’t too many clues from the frames that are shown, so we’ll just have to wait and see.


The full announcement is promised for 12th September. See the Profoto website for details and to see the video teaser.

Manufacturer's blog post:

We never comment on new product launches. But this time is different. We want to give you, as a My Profoto member, a preview of what’s to come. One week from now, we’re launching something big globally. And by big, we’re talking figuratively. Because the product itself is not big. In fact, it’s the opposite.

Watch the video video and see if you can catch it.

We know that size matters. Because how much gear you have to carry — matters. How much space you have to set up and work in — matters. Being able to move fast, get in, get out and most of all, get the shot — matters. That’s why when we designed our newest light, we first considered size. It's seriously small. That said, it punches significantly above its weight.