Just a week after announcing its 99U conference will be online-only this year, Adobe has announced it’s annual MAX conference, originally planned to take place in Los Angeles, California in late October, will be a free online-only event this year due to the ongoing COVID-19 pandemic.

In an announcement on the Adobe MAX website, Adobe writes the following under the headline ‘ADOBE MAX 2020 — The Creativity Conference goes online:’

‘The health and safety of Adobe customers, partners, and employees is and always has been our top priority. To that end, we’ve made the difficult decision to cancel the in-person MAX event and make MAX 2020 a digital experience. And while we won’t be seeing you in person, we’re planning an immersive event that stays true to the MAX spirit of mind-blowing creativity and inspiration.’

The online version of Adobe MAX 2020 will take place from October 19–21 and registrations will open ‘later this summer,’ according to Adobe’s FAQ section. Adobe says it’s ‘pleased to offer all MAX 2020 keynote and breakout sessions for free.’

You can keep up with the latest Adobe MAX 2020 developments by following MAX on Facebook and Twitter, as well as signing up for the Adobe MAX 2020 newsletter.