Snapchat unveiled its first hardware product over the weekend, a pair of sunglasses with a built-in camera called 'Spectacles.' With the new product comes a new company name: Snap Inc. The name change, Snap explains, is directly tied to the launch of Spectacles. With the product, Snap has become more than a company centered around the Snapchat app, and the new name reflects this expanded focus. 

The sunglasses feature a built-in wireless video camera that records circular videos with a 115-degree ‘human perspective’ field of view. The glasses also include an integrated battery able to sustain a day’s worth of recording on a charge, as well as Bluetooth and Wi-Fi for shuttling content from the device to the user's smartphone and, specifically, the Snapchat app.

According to the Wall Street Journal, the sunglasses feature a button near the hinge to initiate recording, which happens for up to 10-second durations. The publication also states the glasses will be priced at $129.99 'with limited distribution' and a slow rollout as the company tests the waters.

Spectacles will be offered in teal, black and coral, but no other official details have been provided at this time. Snap says Spectacles will be available ‘soon.'

Via: Snap, Inc.