Lens manufacturer Irix has announced it's expanding its presence into the Japanese market.

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Founded in Switzerland in 2016 by an international team of professional photographers, Irix quickly expanded into all areas of the European market and beyond, creating unique and affordable lenses, filters and accessories for photographers around the globe.

The announcement appropriately comes ahead of CP+ 2019, which is taking place in Japan. Irix will be at booth G-62 every day over the course of CP+ (February 28th through March 3rd) and says 'each guest will be able to test every Irix product and personally speak with Irix team members.'

Update (February 17th, 2019): This article has been updated to clarify that while Irix is officially located in Switzerland, the lenses themselves aren't Swiss made.