Budget American airline JetBlue has announced a new promotional contest called 'All You Can' that offers Instagrammers the chance the win free flights for a year. The catch? To enter the contest, users must delete (or archive) every image from their Instagram account.

Once they have removed all the images from their account, Instagram users must upload an image from JetBlue that features the '#AllYouCanJetSweetstakes' hashtag and the caption 'All You Can' in order to enter the contest. The Instagram account must be publicly visible so that JetBlue can confirm the eligibility.

It's unclear why JetBlue requires the images to be removed as part of its contest, but it does reassure people who enter the contest that they will be able to 'post pics from everywhere we fly,' assuming they are one of the contest's three winners.

Users who enter the contest must keep their Instagram profiles clear -- with the exception of JetBlue's All You Can image -- until March 8, 2019, at 11:59PM ET to remain eligible. Participants can find (and optionally customize) the contest's hashtag image here.