Analog revival? Increase in film sales spurs Kodak to bring back Ektachrome
|A box of Ektachrome. Photo via Wikimedia commons|
The list of discontinued film stocks is lengthy and after Kodak pulled the plug on our beloved Kodachrome, it seemed like any film could be next on the chopping block. But perhaps those dark days are behind us because today Eastman Kodak and Kodak Alaris announced they will be bringing back a different film stock: Ektachrome, which was discontinued in 2012.
The companies' decision to raise the film from the dead is directly related to a recent increase in demand for analog film. Yep, you read that right. So does this mean that film photography is about to start down a similar path of revival as we've seen from vinyl records, which are currently selling at a 25 year high? We sure wouldn't mind.
From the Kodak Alaris announcement:
“Sales of professional photographic films have been steadily rising over the last few years, with professionals and enthusiasts rediscovering the artistic control offered by manual processes and the creative satisfaction of a physical end product. The reintroduction of one of the most iconic films is supported by the growing popularity of analog photography and a resurgence in shooting film. Resurgence in the popularity of analog photography has created demand for new and old film products alike.”
Ektachrome is a color reversal film and was first developed in the 1940's. Used for decades by National Geographic photographers, it's been long favored it due to its fine grain and excellent color reproduction.
Rochester, NY-based Eastman Kodak will manufacture the film and sell it in cine formats, while the independent, UK-based company Kodak Alaris will sell the photographic version.
So come the end of 2017, you'll once again be able to pick up a 35mm roll of it. And you've likely got a bearded, glasses-wearing hipster with a turntable to thank for that.
What do you think of the prospect of an analog revival? Let us know in the comments.
Kodak Brings Back a Classic with EKTACHROME Film
Las Vegas, NV, Thursday, January 05, 2017 --
To the delight of film enthusiasts across the globe, Eastman Kodak Company today announced plans to bring back one of its most iconic film stocks. Over the next 12 months, Kodak will be working to reformulate and manufacture KODAK EKTACHROME Film for both motion picture and still photography applications. Initial availability is expected in the fourth quarter of 2017.
KODAK EKTACHROME Film has a distinctive look that was the choice for generations of cinematographers before it was discontinued in 2012. The film is known for its extremely fine grain, clean colors, great tones and contrasts.
“It is such a privilege to reintroduce KODAK EKTRACHROME Film to the cinematography community,” said Steven Overman, Kodak’s chief marketing officer and president of the Consumer and Film Division. “We are seeing a broad resurgence of excitement about capturing images on film. Kodak is committed to continuing to manufacture film as an irreplaceable medium for image creators to capture their artistic vision. We are proud to help bring back this classic.”
Kodak will produce EKTACHROME at its film factory in Rochester, N.Y., and will market and distribute the Super 8 motion picture film version of EKTACHROME Film directly.
Kodak Alaris, an independent company since 2013, also plans to offer a still format KODAK PROFESSIONAL EKTACHROME Film for photographers in 135-36x format. KODAK PROFESSIONAL EKTACHROME Film is a color positive film, also known as “reversal,” “slide,” or “transparency” film. Unlike all of the other KODAK PROFESSIONAL Films available today, which are color negative films, EKTACHROME generates a positive image that can be viewed or projected once it is exposed and processed. This makes it ideal for high-resolution projection or presentations. It is also well suited for scanning and printing onto a range of professional-grade photographic media. Availability is expected in the fourth quarter of 2017.
|First, Let me check its expiry date. by rajeev22675|
from Best Photo of the Week
|Dairy Way by BodkinsBest|
from Best Astrophotography Landscape #4
Harvard is facing a lawsuit over profiting from 19th century daguerreotypes that captured the portrait of a slave and his daughter on a South Carolina plantation.
From the detailed textures in rural landscapes to the incredible lighting inside futuristic buildings, the photorealism of Unreal Engine 4 is blurring the lines between fiction and reality...you know...aside from the spaceship.
According to a report from The Informant, a number of Instagram users' passwords were shared as plaintext in URLs used to download their data.
We've added Panasonic's new Lumix S1 and S1R full-frame mirrorless cameras to three of our buying guides. If you're looking for a quick summary of each model, then have a read.
YouTube channel Photoshop Cafe has shared a video detailing ten tips and tricks you can do to both fix and speed up Photoshop when it's running slow and sluggish.
It's not going to be the banger of the year, but it'll get a few laughs.
DJI has confirmed its drones won't be affected by the GPS 2019 week rollover.
Dogfish Head Craft Brewery has teamed up with Kodak to release a beer that's capable of doubling as a film developer.
The Diana Instant Square is a retro-inspired camera with manual controls that's fun to shoot in good light, but largely unpredictable in its operation.
Residents of a Paris street plagued by Instagrammers, selfie takers and music video crews are asking the city government for a weekend and evening ban to give them some peace.
The adapter plugs into the Osmo Pocket's USB Type-C port and features a 3.5mm TRS jack to plug in various external microphones.
Checkout allows Instagram users to select products for purchase and make payments directly in the app.
GauGAN as it's known, can create photorealistic images from basic drawings using the power of artificial intelligence.
The EOS RP is Canon's latest full-frame mirrorless camera, with diminutive dimensions and a diminutive price. Find out how it stacks up and get our thoughts in our early review.
Montana judge Dana L. Christensen has ruled the Republican National Committee did not infringe upon the copyright of photographer Erika Peterman after they took a photo from a Democratic candidate's Facebook page without permission and altered it to use in a derogatory promotional mailer.
Nikon has launched updates for three of its programs to address various bugs and glitches that could cause crashes and unwanted results.
LEE Filters has launched the LEE100, its next-generation filter holder that improves the design and looks in all the right places.
With the arrival of some much-needed sunshine and final production firmware for the Panasonic S1, we've been able to get outside and really start putting the camera through its paces.
Importing, culling and tagging photos is about to get a whole lot faster and look a whole lot better with the impending arrival of Photo Mechanic 6.
On its own, the FTZ adapter retails for $250 and when bundled it dropped the cost to just $150. Now, Nikon is offering it for free with all Z6, Z7 purchases in the United States.
Profoto said it spoke with Godox back at Photokina 2018 and continues to contact Godox in an effort to stop it from marketing its V1 light.
Product renders in Italian publication Notebook Italia show an unusual design that conceals all cameras with the help of a slider mechanism.
Canon says its new EF 400mm F2.8L IS III and EF 600mm F4L IS III lenses can suffer from an intermittent flickering when shooting video in M or Av modes with certain cameras.
Leica recently announced the Q2, a digital rangefinder with a fixed 28mm F1.7 lens. It's a heck of a lot of fun to shoot with, but is it right for you? Based on our time with the camera, and its specifications, we've examined how well-suited it is for common photography use-cases.
Now that our Panasonic Lumix S1R has final firmware, we couldn't wait to get out shooting with it - and we also tried the high-res mode, which combines files to get 187 megapixel images. Because sometimes, 47 megapixels just isn't enough.
In this article, travel and landscape photographer Mitch Green encourages us to spend more time in the the field.
the lens lacks any electronics whatsoever and is constructed entirely of glass and metal. Of course, that comes at the expense of weight — this thing weighs in at 1.1kg / 2.43lbs.
Drones can be useful tools in urban areas, where they're utilized for everything from news reporting to building inspections, but flying in these areas requires careful preparation. Here's what you need to know to do so safely.
Hasselblad has released a new cable release and USB double battery charger for its X1D medium format camera .
After a report published by NBC News, Flickr has taken heat for allegedly letting IBM 'scrape' photos for use in its facial recognition datasets. But the problem isn't what it seems on the surface.