Chinese phone manufacturer Vivo has launched a new flagship smartphone called the V9. This mid-tier model sports a design clearly inspired by the iPhone X, as well as one other very notable feature: a 24MP F2.0 front-facing camera. Whereas many smartphones still feature a low-resolution front camera, Vivo elected to put its higher-resolution camera on the front and pair it with its Face Access 2.0 security feature and AI-based Face Beauty selfie software.

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As with previous Vivo models (and in case the front-facing camera resolution isn't evidence enough), the V9 focuses on high-end selfies as a selling point. In this case, Vivo offers a feature called AI Face Beauty that is said to use machine learning determine things about the person featured in the selfie such as age and skin tone. That feature will ensure selfies "truly represent" the user's beauty, according to The Verge.

The user will also have access to AR Stickers and will be able to unlock the phone using the front camera with Vivo's Face Access feature.

On the back, dual 16MP + 5MP cameras, and inside there is a Qualcomm Snapdragon 626 SoC, 4GB RAM, and 64GB storage. Finally, you'll use the phone through its 6.3-inch 2280 x 1080 19:9 FullView 2 display, complete with much-maligned iPhone X-like notch.

The phone has launched in India where it is priced at Rs 22,990 / $355 USD / 284 EUR. Availability and cost in other markets isn't clear at this time.