Motorola's Moto G sports a 5-megapixel camera.

Motorola has announced its latest smartphone. The colorful Moto G aims to bring decent specs to an affordable device and appeals to consumers in emerging markets. Like the pricier Moto X, users can customize the colors of the Moto G by choosing different back plates and flip cases. 

Inside, the Moto G has a combination of low-end specs that are still better than those of most competitive devices. It has a 4.5-inch, 326ppi display, quad-core processor and a 2070mAH battery that it claims will last all day. The Moto G ships with stock Android 4.3, but is expected to get Android 4.4 KitKat early next year.

The 5MP camera can't compete with the other top smartphones on the market, but the Moto G isn't trying to out-spec the best in class. Priced without contract for $179 with 8GB of storage and $199 for 16GB, the Moto G aims to please consumers who want a modern Android operating system for a low price.

The Moto G is available this week in Brazil and some parts of Europe, reaching shelves in Asia and the rest of Latin America in the coming weeks. It will be available in the U.S. in early January and hopes to be in 30 countries by the end of 2014.

Moto G key specifications

  • 5 MP at 4:3 and 3.8 MP at 16:9 (user-configurable)
  • LED flash
  • Camera software features 4X digital zoom, slow motion video, burst mode, auto HDR, panorama, tap to focus
  • 1.3MP front-facing camera
  • 720p HD video (front and rear)
  • 4.5-inch HD display (1280 x 720, 326ppi)
  • 8GB or 16GB internal storage
  • 1GB RAM
  • 2070mAh battery
  • Qualcomm Snapdragon 400 processor with 1.2 GHz quad-core CPU
  •  Stock Android 4.3 Jellybean (Expected to get Android 4.4 KitKat in early 2014)