Denim lovers will be delighted to know that there is soon to be a camera that will go with all of their outfits. In honor of this ubiquitous fabric "that suits everyone" Olympus has launched a denim-blue version of its new Pen E-PL9 compact system camera to appeal to fashionable photographers everywhere.

The camera will sit alongside the existing white, black and brown models, but will be a special edition likely to be available from a limited number of retailers in each market. It will feature a blue leatherette on the front and back of the body, along with the silver top plate and accents around the buttons on the rear, and will come with a silver barreled lens.

In the UK the blue E-PL9 will only be sold through John Lewis stores, at the same price as the standard colors – £649.99 with the 14-42mm F3.5-5.6 pancake lens – and will be available early this month.

Press release

Recently launched Olympus PEN E-PL9 now available in blue, white, black and brown

Denim love: Olympus launches special edition of their latest PEN camera model in blue

London, 01.06.2018 – To quote the British Elle Magazine in March, “denim is a fabric that suits everyone”.* To celebrate the ongoing love affair with this perennial material, Olympus is introducing a special blue edition of their recently launched PEN E-PL9 camera.
This special edition of the compact and lightweight PEN E-PL9 not only takes great pictures and movies but is also an easy and stylish addition to any denim outfit.

Already a firm favourite with the blogging community, the Olympus PEN series combines performance, superb build quality, and discrete take-anywhere size with a visual style that makes it as much part of an outfit as any key accessory. The new special edition blue version joins the existing white, black and brown models launched in March.

We sent lifestyle blogger and photographer Debs Stubbington of @bangonstyle to Miami with fashion photographer Jay McLaughlin to bring the blue colour to life:

“Miami’s sunny skies and blue waters were the perfect backdrop for the blue Olympus PEN. With all the incredible features and image quality of the
E-PL9 but a new bold colour, the blue model has fast become my new favourite”

Pricing & availability
> Olympus PEN E-PL9 blue with M.Zuiko Digital 14-42mm 1:3.5-5.6 EZ Pancake lens at £649.99 RRP** from early June 2018