Hands-on with Sony Cyber-shot DSC-RX10 III
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Hands-on with Sony Cyber-shot DSC-RX10 III

The RX10 III's built-in flash is (as usual for cameras like this) pretty weedy, but its pop-up mechanism raises it unusually high above the lens axis, which should reduce the risk of red-eye in portraits, and minimize shadowing caused by the massive lens. 

Unfortunately, you can't tilt the flash backwards, so it's not bounce-able.