EXIF.co uses smart watermarks and more to protect photographers' images
EXIF.co is a new service offering photographers paid photo hosting that automatically applies smart watermarks and other protections to images uploaded to the platform. It aims to allow photographers freedom to embed and share their images on the web while limiting the risk of someone re-using their work without attribution – or flat-out stealing it.
EXIF.co enables customers to share their photos using an embed feature or to share it with others directly via a sharing tool. Anyone who tries to download the photo will be blocked, presented with copyright information, and/or a watermark will be automatically applied to the saved photo, depending on the photographer's preferences.
Users can opt to apply 'smart watermarks' that appear when someone tries to download or screenshot an image, add photo credits, block embeds on websites, enable sharing with websites and track the number of online views each photo receives. The service appears simple to use, requiring customers to first upload their images, then add details to them such as credits. The user sets the permissions they want for each image, then saves it to their account.
You can see it in action below:
The service is free to sign up for, and it is priced on a per-thousand views basis. The rate for 10,000 to 99k views is $0.30 per 1,000 views, the 100k to 499k rate is $0.25 per 1,000 views, the 500K to 999K is $0.20 and the 1m or greater rate is $0.15. For example, EXIF.co says 10,000 views of a photograph will cost the subscriber $3. Individuals who sign up for the beta service will receive 1,000 credits for free.
The company acknowledged in a blog post yesterday that it's service certainly isn't foolproof. It stresses that its goal is to 'add some friction' to protect against casual theft. Would you find a service like this valuable? Let us know in the comments.
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