Polaroid is back! Unveils OneStep 2 instant camera and i-Type film
Remember those intriguing teasers Polaroid was scrolling through on its main website last week. Well, yesterday night was when that countdown ended, and it ended with a huge announcement that has the photo industry buzzing. In short: the old Polaroid you knew and loved is back from the dead with a new analog instant camera and a new type of instant film!
Announced on the 80th anniversary of the Polaroid brand, both products are being unveiled as part of a new brand called Polaroid Originals, which merges the Polaroid of old with years worth of work done by Impossible Project to keep that old Polaroid alive. In fact, the Impossible brand is being replaced altogether.
In addition to the new film and camera, you'll now be able to purchase restored vintage Polaroid cameras and traditional Polaroid instant film in a variety of formats straight from the Polaroid Originals website. But first, let's dive into that sweet new camera!
The Polaroid OneStep 2
The Polaroid OneStep 2 is exactly what it sounds like: the spiritual (and in some ways literal) successor to the famous Polaroid OneStep—you know, the camera Instagram stole its original logo from.
Inspired by the original OneStep, Polaroid says they've updated the OneStep 2 "to create a simple, easy-to-use instant camera that works straight out of the box." It sports a 'high quality lens' that can focus from 2ft to infinity, a 'powerful' flash, a rechargeable battery that allegedly lasts 60 days on a charge, a self-timer function, and it's compatible with both the new i-Type instant film and the old 600 series film.
The camera is available in white and graphite, and you can already pre-order yours through the Polaroid Originals website for $100.
Polaroid i-Type Instant Film
Speaking of film, Polaroid Originals also debuted a new film format that will look familiar but is actually a bit different. It's called i-Type, and it joins Polaroid's vintage films (SX-70, 600, 8x10, etc.) as the newest kid on the block.
The "i" stands for "Incredible" ... which is really irrelevant. The important bits is that this film is optimized for the OneStep 2—and, we hope, future Polaroid Originals cameras—is battery-free, and comes in Black and White and Color varieties for $16 per 8-pack or $45 for two 8-packs of color film and one 8-pack of black and white.
Keep in mind, because this is a battery-free film, it will not work in 600 cameras. That film has its own battery in the film, while the new i-Type OneStep 2 boasts a rechargeable battery of its own.
To learn more about this film or purchase a pack or two of your own, click here.
Vintage Polaroid Cameras and Film
Finally, since the Impossible Project brand is now a thing of the past, the Polaroid Originals website won't just be a place to buy the new OneStep 2 and i-Type film. You'll also be able to pick up all of the restored vintage Polaroid cameras and older film formats that Impossible kept going all of these years.
The old Polaroid 600 cameras start at $120, the famed SX-70 foldable model starts at $380, and Spectra camera models can be had for $120 and up. All of them are available on this product page.
And if you need film for those old cameras, you can pick up SX-70 film, 600 film, Spectra film, and even 8x10 sheet film here.
To say this is an exciting announcement for the analog photography world is to undersell this by far. The merging of Polaroid and Impossible project as Polaroid Originals would be big news itself, but add to that a new analog instant film camera and a new type of instant film and you've got hipsters, instant photography buffs, and nostalgic shutterbugs like tripping over themselves to support this resurrection.
To learn more about Polaroid Originals or any of the products mentioned above, head over to the brand's new website here.
|Lake view night sky by purelightglow|
from Night Landscapes
|LOOKING UP IN THE CITY by tko|
from Your City - B&W Night Picture (rerun)
|Nature's Crowning Acheivment by Domenick Creaco|
The Olympus OM-D E-M1X is a more powerful dual-grip evolution of the E-M1 II. Aimed at sports shooters it promises improved AF, including advanced subject recognition, along with the highest-ever rated image stabilization system.
With a double grip and double batteries, the Olympus E-M1X is the company's largest mirrorless camera to date - and yet, the big story is all on the inside.
After several teasers, Olympus has revealed its sports-oriented OM-D E-M1X to the world. This rugged camera has a 20MP Four Thirds sensor, built-in 7-stop image stabilization, a 121-point hybrid AF system, burst shooting at up to 18 fps with continuous AF, motorsports / train / aircraft recognition and much, much more.
Olympus just announced its new flagship camera, the OM-D E-M1X, and Chris and Jordan are already here with their review. Tune in to see them put this new model to the test in the frozen north, and find out what they think of it.
Olympus has released the ultimate Micro Four Thirds sports camera in the E-M1X and we've been busy pointing it at as many fast-moving subjects as humanly possible. Peep our first samples.
Want to know more about the new Olympus E-M1X camera? DPReview will be hosting a YouTube Live event at 9:00 AM Pacific time with editors Richard Butler and Carey Rose to answer any questions you may have. They will also share their own first impressions of the camera.
Olympus announced the development of a pro-level super-telephoto zoom the M.Zuiko Digital ED 150-400mm F4.5 TC1.25x IS Pro. This hefty lens is equivalent to 300-800mm on Micro Four Thirds bodies without the teleconverter and 375-1000mm with it. The lens will be available in 2020.
Olympus today also announced a 2X teleconverter, which is compatible with its 300mm F4 and 40-150mm F2.8 lenses, as well as the 150-400mm which is under development. The company has also released an updated lens roadmap showing what's to come.
Arriving in late February, the FL-700WR is freezeproof, dustproof and splashproof and offers wireless radio communication to act as commander or receiver.
In addition to a new flashgun, Olympus has introduced new weather-resistant, wireless flash commander and receiver units.
Vitec Imaging Solutions, the company behind Manfrotto, JOBY, Gitzo and others, has announced it's acquiring Syrp, a camera accessory manufacturer that specializes in video motion control products.
Despite viral photographs suggesting otherwise, Instagram claims it's not limiting how many accounts particular posts reach.
Winning images will be seen on and offline across the globe but read the small print to understand what's happening to your images when participating in the contest.
Sony is reportedly forming a subsidiary in Amsterdam in an effort to avoid issues as a result of Brexit, but 'business functions, facilities, departments, sites and location of [Sony employees in the UK] will remain unchanged.'
Announced at CP+ in 2018, the Sigma 28mm F1.4 Art has proven itself to be one heck of a sharp lens in our use so far.
EIZO has released an updated version of its display calibration program ColorNavigator 7 that brings along new features and support.
An incredibly rare contact sheet from the last known photo shoot of Marilyn Monroe has appeared on eBay for $195,000.
After teasing it last autumn, DJI has announced the pricing and availability of the optional Multilink accessory for its Inspire 2 and Cendence controllers
The Live Planet VR System is an all-in-one package designed to simplify the process of creating, storing and sharing immersive video content on-demand with a high-powered 16-camera array at the center of the platform.
Samsung's latest image sensor offers a high pixel count in a tiny package.
Meike has released a budget 50mm lens for Canon and Nikon's full-frame mirrorless camera systems.
One of three lenses launched alongside the Nikon Z6 and Z7, on the face of it the Z 50mm F1.8 S might appear the most pedestrian of the group, but it might just be the niftiest fifty we've ever seen.
Panoram is a simple app that makes it easy to split up panoramas so it's easier to post on Instagram, Facebook and Snapchat 'Stories.'
News results from Google might be missing a few images if a new EU Copyright Directive passes.
Professional commercial photographer Moe Lauchert shares an incredible gallery of film photographs he captured on Ilford HP5 with a Nikonos 5 while serving as a diver at NASA's Neutral Buoyancy Laboratory in Houston, Texas.
This week, Sony introduced its newest APS-C camera, the a6400. Of course, Chris and Jordan were on hand to take it for a spin and test out all the new features.
The Sony a6400 is, in many ways, just a refreshed a6300, but its overhauled AF system makes a big difference. We look at how it compares with its rivals in and beyond the E-mount system.
Glove and Boots take a humorous look into the history of photographs and how far technology has come since the days of caveman hand selfies.
We've been shooting with a beta version of the Sony a9's upcoming firmware 5.0. While there's much more analysis to come, we can say it makes for a dead simple AF tracking user experience. Take a look at some of our samples.
A statement following internal investigation by DJI alleges a number of employee were part of an internal corruption scandal that overcharged DJI for parts and materials.