Graph: BCN Retail

Analyst firm BCN Retail, which collects daily sales data directly at on- and offline points of sale, has published data (Japanese) on the camera market in Japan for the fiscal year from April 2018 to March 2019. With almost all big manufacturers based in Japan, the domestic market is an important indicator for global trends and unfortunately, things have not improved from previous years, according to the numbers.

At 37.3 percent of all units sold, Canon remains the market leader, but Nikon has been able to increase its share, according to BCN, thanks to improvements in compact camera sales, and now stands at 26.7 percent. Sony is a solid number three at 13.1 percent but can rely on the highest average per-unit price. Olympus and Fujifilm follow on the next positions with 6 and 5.8 percent respectively.

In terms of units sold, these numbers are bad news for almost all manufacturers, though. Canon is down 1.3 percent year-over-year, Sony 6.6 percent, Olympus 13.8 percent and Nikon even 15 percent. Only Fujifilm has been able to increase the number of units sold—by an impressive 19.4 percent.

The picture slightly shifts when looking at revenue, though. In money terms, Fujifilm's sales increased by only 0.6 percent. Sony, however, managed to expand sales by a whopping 14.5 percent, thanks to a focus on high-priced premium models in its camera lineup.

At the other end of the spectrum, things do look pretty dire for industry giants Canon, Nikon and Olympus whose sales value went down by 11.4, 28.5, and 21.3 percent respectively.