ExoLens has announced that it will sell its Zeiss-branded accessory lenses for iPhone 7, and has also introduced a second product line. Calling its existing lineup of lenses with Zeiss optics the 'Pro' line, it emphasizes their high quality construction while adding the 'Prime' line for 'artistic expression and non-technical social sharing.' ExoLens does not mention support for the iPhone 7 Plus and its dual camera modules.

Three Pro lenses are offered: the Wide, Telephoto and Macro-Zooms first introduced in January. Each will come with an ExoLens Edge machined aluminum mount, as well as a key ring loop. Launching for iPhone 7, 6/6 Plus and 6s/6s Plus in December, the wide-angle and telephoto kits will also sell for $199.99 and $249.99, respectively.

Following the launch of these two kits, ExoLens will release the Pro Macro-Zoom Lens in January for $199.99 bundled with the lens mount bracket. This kit will include the Zeiss Vario-Proxar 40-80 T macro-zoom lens for taking photos of items that measure between 3cm and 12cm. 

The Pro macro lens kit will be joined by Telephoto 2x, Wide-Angle 0.6x, and Super Wide-Angle/Macro combo lenses in the PRIME range, all of which launch in the first quarter of 2017; prices for the Prime kits haven’t been released yet.

Press release:

ExoLens® Introduces PRO and PRIME Ranges of Professional Accessory Lenses for the iPhone 7

The new lines offer photographers a range of exceptional mobile lenses that are made for a wide variety of usage scenarios, from professional landscape and portrait imagery to selfies used by social sharers.

Itasca, IL – October 5, 2016 – ExoLens®, accessory brand dedicated to elevating the mobile photography category, announces the launch of the ExoLens PRO and PRIME ranges. Each line is designed for a specific consumer, which allows everyone from the novice to the professional to join the mobile photography movement. Leading the collection, is the ExoLens® PRO line for the iPhone 7, which feature Optics by market leading brand, ZEISS, to offer truly professional-grade mobile lenses to photographers, artists and journalists to seriously step up your mobile photography game.

“We are very excited to launch the high-performance ranges of PRO and PRIME iPhone lenses,” says John Fellowes, Chief Executive Officer of Fellowes Brands, which acquired ExoLens in 2014. “The new product lines signify an expanded brand strategy for ExoLens, which will now reach mobile photographers of all levels.”

First to market will be the ExoLens PRO Wide-Angle and Telephoto Kits for iPhone 7. These kits will bring the aspherical lens technology previously reserved for high-end DSLR lenses, straight to your iPhone as a compact mobile accessory lens. With more than 170 years of experience engineering professional optics, ZEISS has gained unrivaled trust among professional photographers and cinematographers in the industry. The series of high-performance lenses is a new breed of mobile photography optics that will allow the massive community of iPhone photographers and videographers to tell a deeper story with gold-standard gear. All PRO Kits come with the new machined aluminum ExoLens Edge mount, which features an integrated cold shoe accessory mount (compatible with accessories such as external video light) and key ring loop.

The ExoLens PRO Wide-Angle Kit with Optics by ZEISS features a ZEISS Mutar™ 0.6x Asph T* Wide-Angle lens, which provides virtually no distortion and exceptional edge-to-edge contrast, resulting in an image quality that is unmatched by any other iPhone accessory lens. This Kit helps professionals capture expansive scenery and immerse viewers with frame filling detail, while expanding the frame of the iPhone to see the world in a beautiful new perspective. The ExoLens PRO Wide-Angle Kit with Optics by ZEISS will be available for iPhone 6/6s, iPhone 6 Plus/6s Plus, and iPhone 7 in December for $199.99.

The ExoLens PRO Telephoto Kit with Optics by ZEISS features a ZEISS Mutar™ 2.0x Asph T* Telephoto lens. The Kit offers photographers a narrow depth of field to add a beautiful bokeh to the background while focusing attention on the subject. The focal length of the telephoto allows the contours of the face to appear more natural and closer to real life, and is ideal for street photography, portraits or capturing events. The Telephoto Kit will be available for iPhone 6/6s, iPhone 6 Plus/6s Plus, and iPhone 7 in December for $249.99.

ExoLens PRO Macro-Zoom Kit with Optics by ZEISS features the ZEISS Vario-Proxar 40-80 T* macro-zoom lens. The ZEISS Vario-Proxar 40-80 T* macro-zoom lens has a variable focal length of 40 to 80 millimeters. "In combination with the optics of the smartphone camera, turning the ring does not result in an increase or reduction of the field of view," Product Developer Vladan Blahnik from ZEISS explains. "Instead, the ring functions much like a manual focus with which different planes can be set. If photographers want to shoot objects that are three to five centimeters away, they turn the ring to the right as far as it will go, and to the left for objects that are five to eight centimeters away." This allows users to capture objects measuring three to twelve centimeters filling the complete field of view and capture astonishing details beyond what is visible to the human eye to put you impossibly close to the subject. The PRO Macro-Zoom Kit will be available for iPhone 6/6s, iPhone 6 Plus/6s Plus, and iPhone 7 in January for $199.99.

The ExoLens PRIME product line allows for artistic expression and non-technical social sharing to step up your iPhone photography and videography game. They are intended for the photographer looking to create unique, artistic and candid snapshots. The lenses offered for PRIME Kits are the Wide Angle 0.6X, the Telephoto 2X and the Super Wide-Angle/Macro Combo.. The PRIME product line will be available starting Q1 2017.