Fujifilm announces development of GFX 50S medium format digital
Fujifilm is getting (back) into medium format. A major player in the days of film, Fujifilm has announced its first medium format digital camera, the GFX 50S. The camera is built around a new 'G mount' that will include zoom as well as prime lenses.
The first three lenses, expected in 'Early 2017' will be: the GF 63mm F2.8 R WR, a GF32-64mm F4R LM WR and GF 120mm F4 Macro. The 0.79x crop means these are a 50mm, 25-50mm and 95mm equivalent, respectively.
These will be followed by a GF23mm F4 R LM WR and GF110mm F2 in Mid 2017 and a GF45mm F2.8 R WR in late 2017
Fujifilm says its target price for the GFX 50S with 63mm standard prime will be 'well under $10,000.'
Based around a 51.4MP CMOS sensor that sounds a lot like the one we've seen in the Pentax 645Z and Hasselblad X1D, Fujifilm says it's newly developed with their engineers. The camera looks like an upsized X-Pro II but comes with a clip-on EVF 'prism'. A slot-in accessory will allow the EVF to be tilted and rotated.
With a sensor area around 1.7x larger than 135 'full frame' and 4x greater than that used in the company's APS-C X-series cameras, the camera promises high quality, high resolution capture.
The large sensor and high pixel count allows plenty of resolution to be maintained while cropping to multiple different formats, with Fujfilm talking about offering multiple crops to offer unhindered creativity.
The camera uses a mirrorless design, both to keep size down and avoid mirror shock. Fujifilm calculates that the high resolution and large mirror would result in around 15% resolution loss if implemented in this camera.
'X is focused on compactness, GFX allows different aspect ratios and the ultimate image quality. X and GFX: two systems that complement each other.'
FUJIFILM ANNOUNCES DEVELOPMENT OF NEW MEDIUM FORMAT “GFX” MIRRORLESS CAMERA SYSTEM
FUJIFILM GFX 50S will give professional photographers the most extraordinary image quality in the history of Fujifilm
Valhalla, N.Y., September 19, 2016 – In response to unprecedented interest from professional photographers, FUJIFILM North America Corporation today announces the development of the new medium format FUJIFILM GFX mirrorless digital camera system that will deliver unmatched and exceptional image quality. The innovative GFX system will reach a new Fujifilm photographic standard, and support its ongoing commitment to providing the total imaging solution for photographers.
Photographic Excellence and Innovation
Over the course of its proud history that extends over 80 years, Fujifilm has developed and manufactured photographic films with advanced image resolution, outstanding color reproduction and tonal qualities to meet the needs of professional photographers as well as photo enthusiasts. Fujifilm offers an extensive range of professional cameras under the consistent philosophy that “a camera is a tool for capturing your creative vision,” and high quality FUJINON lenses are an indispensable part of that commitment. All of the technologies and expertise of Fujifilm have been amassed to develop the new GFX, which uses a medium-format sensor to achieve the highest level of image quality and a completely new type of mirrorless system, and its companion FUJINON GF lenses.
FUJIFILM GFX 50S
The FUJIFILM GFX 50S mirrorless digital camera will feature the new FUJIFILM G Format 43.8 x 32.9mm sensor with an astonishing 51.4MP resolution and six FUJINON GF Lenses that will be introduced sequentially in early 2017.
Professional-use Mirrorless Camera System
As a long-term manufacturer of photographic films and medium-format film cameras, Fujifilm was always aware of the impact that different formats have on photographic expressions. Using a larger format gives an ultimate enhancement to a camera’s ability to capture “texture,” “depth” and “dimension,” which cannot be attained even by substantially increasing the sensor’s pixel count.
Since the launch of the X Series, an increasing number of professional photographers and photo enthusiasts expressed their desire to achieve the ultimate photographic expression with the X Series’ signature color reproduction. The GFX camera system with the G Format is Fujifilm’s response to their requests.
The FUJIFILM GFX 50S 51.4MP sensor can be adapted to various aspect ratios, including 4:3 (default), 3:2, 1:1, 4:5, 6:7 and 6:17, which were available in large and medium format film cameras. The GFX 50S will use the high-performance “X-Processor Pro” imaging processor to provide Fujifilm’s outstanding color and tone reproduction at an extremely high level. The result is the ultimate capability in photographic expressions that only Fujifilm can deliver thanks to its extensive knowledge in film and medium-format cameras.
Revolutionary Design Concept
The FUJIFILM GFX 50S revolutionizes the concept of medium-format cameras, and compared to conventional medium-format digital SLR cameras, the GFX is lighter in weight, and achieves a far more compact form factor. With regards to functionality, the camera follows in the footsteps of the X Series by featuring numerous physical buttons and dials, and is designed with an ergonomic grip, shaped carefully and optimized for the camera body and lenses.
The FUJIFILM GFX 50S will feature a detachable electronic viewfinder, which users can remove when using an external monitor or wanting to make the system even lighter. In addition, an optional adapter makes it possible to fit the EVF at any angle, giving greater freedom in the choice of shooting angle. Other optional accessories that will be available at launch include the Vertical Battery Grip, which enhances functionality when shooting in the portrait orientation. The camera also supports tethered shooting, which has become an essential part of the professional photographers’ workflow, and will be compatible with various RAW conversion application software.
Newly-developed FUJINON Lenses
The FUJIFILM GFX 50S will use newly-designed FUJINON lenses with a new lens mount for highest performance and image quality.
A new lineup of FUJINON GF lenses, designed specifically for the GFX, supports the new G Mount. Taking advantage of the mirrorless system’s structure, the G Mount has the short flange back distance of just 26.7mm to shorten the back focus distance as much as possible. This prevents vignetting to achieve edge-to-edge sharpness of the world’s highest level.
The initial lineup will include the following six FUJINON lenses:
- Standard prime “GF63mmF2.8 R WR” (equivalent to 50mm in the 35mm format)
- Wide-angle standard zoom “GF32-64mmF4 R LM WR” (equivalent to 25-51mm in 35mm format)
- Mid-telephoto macro 1:0.5 “GF120mmF4 Macro R LM OIS WR” (equivalent to 95mm in 35mm format)
- Fast aperture mid-telephoto “GF110mmF2 R LM WR” (equivalent to 87mm in 35mm format)
- Ultra-wide “GF23mmF4 R LM WR” (equivalent to 18mm in 35mm format)
- Wide “GF45mmF2.8 R WR” (equivalent to 35mm in 35mm format)
The new FUJINON lenses will feature an aperture ring, a popular feature in the X Series, and have a new C (Command) Position on the ring to enable aperture adjustments with the Command Dial on the camera body. Each lens will be dust and weather resistant, built to withstand operation at temperatures as low as 14 degrees Fahrenheit \ -10 degrees Celsius allowing photographers to take them outdoors with confidence in challenging weather conditions.
FUJIFILM GFX 50S Key Features:
- 51.4MP Medium Format 43.8 x 32.9mm sensor for superior sharpness and image quality for all professional photographers
- Can be adapted to various aspect ratios, including 4:3 (default), 3:2, 1:1, 4:5, 6:7 and 6:17
- FUJIFILM “G Mount” with short flange back distance of just 26.7mm
- “X-Processor Pro” imaging processor
- Detachable electronic viewfinder
- Weather and dust resistant; operates as low as 14 degrees Fahrenheit \ -10 degrees Celsius
Availability and Pricing
The new FUJIFILM GFX system will be available in early 2017 in the U.S. with pricing to be announced at a later date.
* Design and specifications may be subject to change without notice.
Google is holding a competition that could see your Pixel photos gracing millions of screens.
Nikon's 100th birthday party continues worldwide as a distributor in Italy organized a one-of-a-kind feat: assembling the world's largest 'human camera' from over a thousand volunteers.
Ricoh has dropped the price of its Theta SC 360 spherical camera by to $199, a reduction of roughly $50. The camera features two 12MP sensors and can record Full HD video in addition to stills.
Photojournalist Pete Souza served as the presidential photographer for both Ronald Reagan and Barack Obama. In an interview with fellow photographer Marcia Nighswander, he discusses several of his most noteworthy images.
Photographer Michael Wolf has been documenting the crowded conditions of Tokyo's subway trains since the 1990s. The photos have gone viral regularly in the years since he started the project, and he just published the final edition in the series.
The just-launched OnePlus 5 is getting a minor update that should improve camera function.
A Belgian camera shop is showing off an extremely rare, limited 'Rex Edition' Nikon D500. The cosmetic alterations were provided by a customer's German Shepherd Rex, who got ahold of the camera within a day of its purchase.
Adobe says that many of its users have been relying on SkyBox for VR editing and it therefore made sense to make the plug-ins available to all subscribers through Creative Cloud.
The Pictar grip provides a number of customizable physical controls for your iPhone camera, but at its price point we would like to see better materials and build quality.
Peak Design's 'consider every detail' approach shines in the Everyday Backpack. While expensive, it's one of the best options out there for a photographer who needs to pack a lot of stuff in addition to gear.
If you're thinking of using Canon's sports glass on the Sony a9, think again. The ultra-fast camera slows way down when you attach off-brand glass.
The Polish town of Katowice is not famed as an area of beauty, but as all photographers know, that doesn't mean that beauty can't be found if you look in the right places. Mariusz Pietranek used a drone to look down on the colorful sedimentation tanks at an ironworks.
New York Times video journalist Ben Solomon spent a harrowing three weeks accompanying Iraqi Major Sajjad al-Hour as he and his men fought to retake Mosul from I.S. forces.
The 3D VR camera launched through a crowdfunding campaign in 2015 goes on sale beginning June 26.
Noctilucent clouds, a crescent moon and Venus were visible in the pre-dawn sky over Budapest yesterday. Photographer György Soponyai captured NASA's astronomy picture of the day.
Squirming pets won't sit still for photos? A Kickstarter campaign is looking to help.
Find out how Chris Burkard shifted from editorial photography to his true passions: landscapes, conservation and, of course, surfing.
The updated EyeEm app scans your camera roll and picks images that are composed particularly well, have the best quality, or highest chance of selling on EyeEm Market.
It's three years old but still a solid option for a Micro Four Thirds shooter looking for a high-quality, fast, wide-angle prime. Take a look at how we got along with it.
Tamron has announced the longest all-in-one zoom lens currently available, the 18-400mm F3.5-6.3 Di II VC HLD. Designed for Canon and Nikon crop-sensor cameras, the lens will be available in July.
When you're ready to step-up to full-frame from an entry-level or midrange camera, the choices can be overwhelming. Find out which models came out on top in our $1200-2000 enthusiast ILC roundup.
Just a guy wearing a VR headset, smashing invisible Goombas in Central Park.
NASA's Mars Reconnaissance Orbiter captured this gorgeous aerial photo of the Martian landscape. And if you look really close, you can actually see the Mars Curiosity rover in the very middle.
The city of Laguna Beach, California has provided some clarification around the kinds of photography permits it offers.
Later this year, a VR180 camera will be Joining Yi's Halo and 360 VR cameras, which will offer stereo 3D capture, yet be as easy to use and compact as a 2D camera.
Caltech researchers have developed an 'optical phased array' chip that uses time delays instead of a lens to focus the incoming light.
Pricing and shipping have finally been revealed for two highly anticipated lenses from Sigma, announced in February.
These macro photos of clouds of paint billowing through clear water might look like high-quality CGI, but they're real photographs. And photographer Alberto Seveso told us how they were made.
Facebook is testing a feature that prevents people from saving, sharing, or even taking a screenshot of your profile picture.
We've reshot the Sony a9 in our studio. The short story: it's sharper! The long story... well you can read it all here.