Nikon may have introduced the D5 and D500 many months ago in anticipation of the 2016 Olympic Games in Rio, but that doesn't mean they're out of new releases for Photokina 2016. The ambitious KeyMission lineup shows that Nikon is taking the 360 and action camera market awfully seriously, while the D3400 should continue to offer entry-level DSLR users impressive image quality. Lastly, the Nikkor AF-S 105mm F1.4 is a gorgeous piece of glass that we can't wait to get out into the real world with.
Watch as DPReview's Barney Britton talks with Steve Heiner, Nikon's senior technical manager, about these new products (and even a new market segment) from Nikon.
Nikon, whether we like it or not, will become irrelevant quickly without keeping up the user experience of their toolsets. We can talk about how good the cameras are they release, and I remember the discussions in the forums many, many years back with people crying over the inclusion of video capabilities. The fact that Nikon is dead last in the video capability category is very telling. The art of photography is about being able to create, and produce..quickly with video integration. Shoot a wedding without video? You just didn't get that piece of the business, because it's being done. Not video blogging your work as a photographer? you're behind (including me). Kids can create great imagery with phones, but it's the total presentation of the story that will win in the near term. GoPro is betting on it. Apple, Sony, others, are betting on it. Nikon and Canon need to wake up or they can sit in the back with Kodak.
Agree with mgblack74 Nikon did very good this year. You may not find this on photography-related sites but expansion of its FPD system to China brought Nikon important success for the first Q. Let them work on their projects nothing good comes out of the rushed out releases. To be fair the N1 doesn't look like a success. That space attracts a lot of attention, I get that.
Lets be objective here, Nikon has a pretty good lie-up of DSLRs although the 610 and 1 or 2 others are due for upgrade. Their mirror less line may as well be dead and their delays in the DL line have me looking at similar Canon products.
Truth is, in the next months/years they will either release a completely new camera (=concept) or they will be gone.
By completely new I mean probably a mirrorless with top notch image quality and with a simplicity of use and size on par with a Nikon FM or FE. I have been a loyal customer for years but there is a limit to my appetite for giant SLRs, and I will not compromise on quality, so – unless the above is realized – my D800 will be my last Nikon.
When and how exactly will they be gone (at 27% market share)? Gone in the sense that they have a market share like Pentax or Fuji or Sony (12%)? Or sold? You know the truth right?
HFLM, 27% of nothing is nothing and there is alot more 'fat' to be shredded at canon and nikon. I still think the camera market will continue to shrink for the foreseeable future and canon and nikon are going to be the biggest loosers. I don't know if nikon can take that. At present I can't think of a more boring product than a DSLR from canon or nikon. Can you? These camera makers get the headlines with their $3-6k DSLRs but how many units are they actualy selling??
Olympus, pana, fuji, and maybe sony have their small market share that is going to remain so if they keep putting out the interesting product they are showing here at photokina.
It is difficult to predict, as they still have very good cameras which are sold and still many many uses. Using the word "nothing" means all other have their share of "nothing", too. . Canon increased market share in 2016, I even read they become #2 in mirrorless sales this year, with the M5 they are slowly getting their foot into serious MILCs, too. Dual pixel AF is a very promising tech. I don't find Nikon DSLRs boring. We use Nikon FF and Sony FE in parallel professionally. They just work and deliver great images in _every_ situation. I buy the tools delivering. My view may be different, though, if I were solely using cameras for fun.
Seems very probable Nikon will release new cameras as well... They do it fairly often. Maybe waiting for that would be better than big words that in fact have no truth in them. Apart from this, did you miss d750? The d800 was a legendary release and success but a few more cameras got released since. At some point, people don’t really care about the facts. They just want their new dream toy. People overwhelmed by the choice today changing brands/concepts to end up where they started are another part of the picture.
in response to LMCasey: In fact, it's the size of the body could be comparable. Then it is a matter of your choice if you install a 20mm Nikkor 1.8 (relatively large) or a pancake Voigtlander 20mm f2. Or a bulky Sigma 50mm f1.4 Art vs an almost pancake Nikkor 50mm 1.8mm AI. Heck, you could own all of these lenses and your bag would still weigh less (combined) than a similar Sony Alpha system. If you think of it, an FE was the same size of a Sony Alpha 7R while having a mirror. Which sort of shaves the nonsense from the mirrored-vs-mirrorless discussion.
Not sure what more you expect from Nikon in a calendar year. Yes they messed up on the DL, and that's probably why they have a conservative Photokina. Yes, the 105 1.4 is not cheap, but Olympus released an effective 24-200 f/8 for $1200. The 105 1.4 has no equal.
Brits crying about prices? Go to Australia or Canada. Since the Canadian dollar has fallen out of par with the U.S. dollar, prices have gone up at least 25%. 70-200 f/4 was $1100 two years ago. Now it's $1800. It's not just you. The D750 is $200 more than I bought it for and it's slowly coming down in price. Imagine.
I agree. The top two of which are among the highest rated on this site...
I guess it would have been nice to see a D610/D810 replacement announced though, even if it was only a "it's in development" statement.
As for prices... I live in the UK and collectively as a nation we really only have our selves to blame for the volatile and unfavourable market conditions.
If Nikon had a smaller market share or was one of the camera makers who are on the ropes, this wouldn't seem so unusual. But this is like the Detroit auto show and Ford has no cars. I've worked Photokina, and the preparation and expense for a show that's every 2 years is a very big deal. To have little to show, even in the form of non-working prototypes, is really unfortunate.
Amazing how much every thing is going up when it should be coming down . I think they are all milking it and blame every thing . Really when more people buy the products they should drop in price greed has a part to play as well
Adam, not wishing to offend you, but that view point is a little naive. They're not a charity and if you give them an inch they'll take a mile, Nikon body/lens prices aren't any more expensive than others brands... they're all at it.
Cameras and lenses tend to be more technologically advanced than 5, 8 years ago. It actually makes sense. Claiming that the prices should be going down is complicated by this fact. And the sales are lower as simpler and related gadgets occupied considerable space of their previous territory. That puts more pressure on the price. Nikon in particular seems keen on exploiting any chance for that in the UK.
Is anything likely to be announced about a successor to the 2-year old Nikon Coolpix P900? Maybe not high priority at Photokina; but could it be announced in remaining 3 days?
P900 is a wonderful camera and with the farthest reach yet, unique in its class, but I'm fearing it will be like an "SX50" of Nikon :( Generally speaking, I think the "real" superzooms (meaning at least 50X) aren't a goal for the main brands anymore... The DL line would have been another subject, but as you saw, not a word about it. It would have been funny something like: Reporter: "What about your DL line?" Steve: "DL?! What's that?"
I would disagree with that. Based on how difficult it was to actually find a P900 to buy for the longest time, you have to think that sales exceeded expectations by a big margin.
They absolutely would have an incentive to invest further in that line of cameras.
@Tugela, yes, Nikon SAID that—"sales exceeded expectations"—but in fact they never have been able to place P900s in most over-the-counter sales—in a year and a half.
"Sales exceeded expectations" was a so-called [verbal] damage control PR technique, attempting to spin a negative into a positive. It is done all the time in marketing, but personally I feel the big corporations would be much better to simply admit whatever happened. Camera companies do acknowledge floods and disasters, but not "pilot error".
I agree with your main point, but I think you and Augustin and I would have all been extremely interested to be "mice in the wall" at some Nikon meetings that must have taken place regarding the P900. They would have measured on the Richter Scale, I'm sure.
I suspect, WalkerC, that the announcement of the larger sensor, albeit smaller zoom range 24-600, camera is, IMHO, Nikon's answer :) Now, if they added a constant aperture, say f5.6 or f/4, that would be nifty :)
The cameras were shipping fairly regularly, but the thing was they were being snapped up as soon as they arrived. I had asked the local store I usually go to to let me know when they arrived. They would email me when that happened, but by the time I got off work the stock was already physically gone, or had been prepaid for. The other main store here would get them, and you could see the cameras there, but again they had all been pre-bought. And that all went on for many months, although you can get them more easily now.
I am pretty sure that the P900 outsold expectations by a big margin.
Yep, I was quite amazed when I received mine in Mid May 2015, although, I didn't realise how amazed I should have been until a few weeks later whilst skimming through the Nikon Coolpix forums :o
Why are there no new Nikon 1 announcements? It could be a great portable and blazing fast system if Nikon put some more effort in it. They already invested a lot into the developing, so keep going and make it profitable.
Hi yes you are right . I held off buying until this show as I thought they would update the 810 and now all prices have increased my fault really for hanging on took a gamble that backfired oh well 😆 Lenses have increase so much I won't pay the new prices . Hdhew cameras in uk showing good import prices but not sure about them as no experience with them
@NexLupus plus two "likers'. F.Y.I the UK has not left the EU, the earliest date to trigger the leaving process is penciled in at Feb 2017 and the process of leaving won't take place for 2 years after the trigger. In the mean time the UK is paying more per working head into the EU than any other nation including Germany, is the second largest contributor over all and like 5 other nations, receives rebates. The Nikon price hike in the UK is unique. The Sigma lens prices are unchanged and as far as I can tell Canon equipment is about the same. Apple prices again unchanged. If you wish to defend price gorging by Nikon, well that is your prerogative. And if you think the Brits are being bad sports, I suggest you form a passport and borderless alliance with your nearest neighbouring 27 countries and report back to us all how its working out in 40 years time.
@RJ68 Peace dude! I was not criticizing Britain's decision, nor do I care... But to argue that the British pound has not taken a nose dive since the announcement is silly. Whatever the reasons for the current pricing, I merely stated that the Brexit probably did not help the situation. England is a sovereign country and it's people have every right to determine their own future. Have a pint, and don't get all bent out of shape by a completely innocuous observation.
Alex how many people are walikng away from Nikon not just the few who vent here .. So all over the world that's a lot of sales . Nikon make fantastic cameras and lenses but others catching up and surpassing .
Nikon do a fantastic job at wiring-up the excellent Sony sensors .....at times much better than the manufacturers themselves ... however their QC for rest of the body leaves a lot to be desired.....
Yes could not agree more .. Had lots of issues with my Nikon gear few years back had to return loads lenses flash bodies so now it has put me off in using them again . Qc was shocking . Really not sure what direction they are going in .They dont care anyway . One thing I can't fault is Olympus customer service the stories I read and compare . Well done Olympus 👍🏻👍🏻
Alex, I looked at your profile and obviously you are a Nikon person, I am not. The V series with the super fast autofocus and size is of interest to me. I could care less what you shoot. I did not appreciate your comment, I mentioned what is important to me. I don't post here often due to the fanboy responses.
The KeyMission looks very good, like a higher-end GoPro. I don’t know about the pricing etc. People need to be realistic and deal with the fact that 105/1.4 is a specialist lens (exotic). Initially higher price is typical for UK (EU?) for a period of a few months to access profit of particular sources that wouldn’t be made otherwise. After the adjustment the pricing is much more stable long term.
I will take your word for it. But it still looks very good (which is what I say). Today you enter saturated markets as well. It doesn’t automatically rule out a success.
I must admit as a D750 owner that I was hoping for a D820 announcement too, so am disappointed that didn't happen - yet. But I am interested in the KeyMission 170 as a POV camera, having considered the GoPro for this role but ruled it out on IQ grounds. If the 170 provides good quality 4K images (or 1080p stabilised) I'd buy it - so I do think there is a market for this...
Thanks for the video but where were the "hard" questions like where is the DL range?, what's Nikon's response to the 5D4 and the A99II? and what can we expect to see in the next 6 months from Nikon?
We typically save that content for more in-depth interviews with manufacturer execs, since they also usually request not to be filmed. More info is coming!
As much as I love the new Nikon lens and cameras I won't be buying back in to Nikon because of the stupid uk pricing now in place . When I see how much you now want to charge to be in the Nikon club it makes me angry and all it will do is push people to other brands . Shame on you Nikon
I'm really starting to see the amazing value that Pentax Fuji Olympus Panasonic offer . Nikon please wake up and realise that greed will reduce sales not increase them .
When I picked up the Olympus 40-50 pro lens looked at the price and thought that's more like it . Nikon prices in uk so out of line .. Looked on Wex at Nikon 24-120 f 4 near on same price as Olympus 40-150 . Yes mft poss getting more expensive . Pentax k1 brilliant for the money . Nikon changing silly money . I've got a £8000 budget to set up again and I'm not getting value for money from Nikon so I'm now looking at other brands . I love the Nikon brand but not paying uk prices any more
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